Swrve Will Help Movember Foundation to Optimize and Personalize Mobile Experience and Interactions – and Boost KPIs as a Result
Swrve, the world’s leading customer engagement platform, has been selected by the Movember Foundation to optimize the user experience across multiple channels, including the mobile app, and by doing so increase engagement, acquisition and the total funds raised by Movember participants.
Central to this project will be the delivery of personalized onboarding experiences for new Movember participants, plus the ability to alert fundraisers the moment that donations are received. Working alongside Oracle Marketing Cloud, Swrve will also enable these alerts to be automatically delivered via the user’s preferred channel (email, push or in-app).
The Movember Foundation is the only charity tackling men’s health on a global scale, year round. The foundation addresses some of the biggest health issues faced by men and is directly involved in finding and funding the most innovative research with both a global and local impact. Participants can grow mustaches or take part in the Move challenge to be physically active in the month of Movember, to raise funds for prostate cancer, testicular cancer, mental health and suicide prevention. A key way they do this is via the mobile app which supports their fundraising efforts.
That’s where Swrve comes in. The platform will enable the Movember Foundation to better understand user behavior and in turn deliver personalized experiences and campaigns, including dynamic user experiences, push notifications campaigns and in-app messages. Collectively, it is hoped these campaigns and the enhanced experience delivered will lead to further increases in fundraising and engagement with the Foundation.
“We’re excited to be working with Swrve to make the Movember mobile experience better than ever. Our mobile app isn’t just about sharing pictures of Mo’s growing every November, it helps our community raise vital funds for the men’s health projects we invest in to stop men dying too young. Anything that helps us personalize and optimize that experience means greater engagement and real progress in men’s health,” commented Jon Akerman, Global Director Digital, Movember Foundation.
“The Swrve platform is designed to improve the quality and effectiveness of interactions between brands and their customers. That’s important across a huge range of verticals, but nowhere does it make a bigger difference than in the not-for-profit sector. Swrve is privileged to be helping the Movember Foundation raise awareness and save lives and we look forward to a long and successful relationship,” said Christopher Dean, CEO, Swrve.