TechBytes with Holly Carter, Director, Product Marketing, Confirmit
Holly Carter Director, Product Marketing, Confirmit Advertising online to Gen Z is a hurdle that most brands have to overcome. …
Keeping up with Everyone’s Insatiable Appetite for Visual Content
The value of visual content cannot be understated. Our preference for all things visual is a bit of a no-brainer …
TechBytes with Dan Hess, Chief Product Officer, comScore
Dan Hess Chief Product Officer, comScore 55 petabytes of data every day! That's the kind of data deluge that comScore …
17 UX Trends That Are Better Than the Rest
Have you ever driven down a road that was incredibly uneven or bumpy? Did you ever get frustrated trying to …
CleverTap Launches Automated Customer Journeys To Enable More Effective Omnichannel Marketing Campaigns
Combined Messaging Suite and Advanced Segmentation Tools Bring More Contextually-Relevant Messages That Build User Engagement Mobile customer engagement and analytics …
TechBytes with Maggie Mesa, VP, Business Development–Mobile, OpenX
Maggie Mesa VP, Business Development – Mobile, OpenX Opt-in Videos could influence advertising budgets. To understand the extent of this …
Interview with Robert Seo, CEO US, Buzzvil
"CMOs are seeing a record number of users opting-in for lockscreen content, and marketing strategies in turn are including that …
Refining the Fuel for the Mobile Marketing Engine
How Setting Fundamental Audience-Building Techniques Will Help Marketers Get a Leg up in Their Targeting Strategies Being complacent in business …
Banner Ads: Alive and Thriving in Casual Mobile Games
Don’t believe the hype about the death of mobile banners. Banners ads are alive and well — and they are …
Facebook Introduces Five New Features in Ads Manager App
Five New Features, Including the Ability to Include Overlays, Stickers, Logos, etc. in the Facebook Ads Manager App Make Building …
TechBytes with Srinivas KC, VP and GM, Video, InMobi
Srinivas KC VP and GM, Video, InMobi Programmatic has come a long way since Jimmy Kimmel called it the 'gluten …
JotForm Acquires Design News Site Noupe
JotForm’s Acquisition of Noupe Will Bolster the Company’s Efforts in Providing Rich and Useful Content for Its Users JotForm, a leading …
65% of Teens Wish They Could Curb Their Smartphone Use, New Screen Education Survey Finds
The Survey Was Conducted by Screen Education with Support From EMI Research Solutions and Stark Statistical Consulting, and Involved 1,017 13- …
TechBytes with John Whitmore, Head of Data Strategy, TiVo
John Whitmore Head of Data, TiVo Appointment viewing has now caught the advertiser's fancy. Addressing TV viewership with programmatic advertising …
Cheetah Mobile Announces Management Change
President Ming Xu Will Continue to Serve as a Consultant and Help with Strategic Planning for Cheetah Mobile Cheetah Mobile Inc., a …
ISG Impact Mobile App Enhances Customized, Interactive Access to Industry-Leading Insights
Online Registration Sweepstakes for ISG Impact Offer Apple Watch and Amazon Echo Prizes Information Services Group (ISG), a leading global …
Localytics Launches a New Campaign Builder to Usher in the Next Era of Mobile Personalization
Localytics Enables Enterprise Marketers to Create Personalized, Multi-Step Campaigns That Are Triggered by User Behavior Across Channels Recently at Salesforce …
BFGoodrich Tires Revs Up Customer Engagement with Salesforce
With Salesforce Marketing Cloud and Success Cloud, BFGoodrich is Able to Drive Connected Customer Journeys Across Email, Mobile, Social Media, and …
Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider
Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more …
Top 10 Takeaways From The Mary Meeker 2018 Internet Trends Report
Some of the Biggest Themes in The Internet Trends Report This Year Include Privacy, Ecommerce, China, And Work China will …