mobile Archives — MarTechSeries

Communications Industry Investing More in Technology

Results from the Second Annual PRSA/APPrise Mobile Technology Survey The Public Relations Society of America (PRSA) and APPrise Mobile’s second

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MTS Staff Writer2 days agoMay 21, 2018 0 135

Audience Data, Data Management Platforms, Guest Authors

To Unlock Mobile’s Potential, Marketers Must Leverage Unstructured Data

Unstructured data, simply stated in advertising terms, is any piece of information or behavioral signal collected in its simplest form.

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James Moore5 days agoMay 18, 2018 0 347

Analytics, Mobile

InAuth Notices Significant Growth in Mobile Customer Base

InAuth Records 161% Growth in Mobile Transactions InAuth is a pioneer in digital device intelligence for a mobile-connected world. The

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MTS Staff WriterMay 16, 2018, 4:25 pmMay 16, 2018 0 66

Apps for Business, Content, Mobile, Mobile Marketing

AUDIOALGORITHMS Reveals an Advanced Mobile Marketing Solution – USONIQ

USONIQ Is a Brand New Marketing Tool and Sales Channel Based on Inaudible Sound USONIQ uses sound so as to remotely

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MTS Staff WriterMay 15, 2018, 9:29 pmMay 15, 2018 0 358

Apps for Business

Arias Intel Signs Agreement with Seed-to-Sale Software Provider

End-to-End Dispensary Software Solution to Incorporate Ufly On-Demand Delivery App to Connect Legal Cannabis Dispensaries to Customers Arias Intel Corp,

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PRNewswireMay 7, 2018, 2:40 pmMay 7, 2018 0 232

Sales Enablement

Consensus Snap™ Launches With Instant Video for B2B Sales Communication

Consensus, the SaaS company at the forefront of Demo Automation, announced their newest product Consensus Snap™. Snap enables sales reps

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PRNewswireMay 3, 2018, 11:11 pmMay 3, 2018 0 505

Analytics, Apps for Business, In App Marketing

App Annie Forecasts Global Consumer Spend via App Stores to Grow to $156.5 Billion by 2022

The App Economy Sees Robust Growth Across Categories in Both Emerging and Mature Markets App Annie, the leading provider of

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PRNewswireMay 2, 2018, 9:47 pmMay 2, 2018 0 382

video intelligence (vi) Launches Contextual Video Platform

Content, Mobile, Video

video intelligence Targets Mobile Developers with its Contextual Video Platform

New partnerships aim to build video into the heart of the mobile experience video intelligence (vi) announced new partnerships with

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PRNewswireApril 30, 2018, 3:15 pmApril 30, 2018 0 160

Apps for Business, Audience Data, Mobile

Ogury Appoints Elie Kanaan As CMO

Prior to Joining Ogury, Elie Kanaan Served as EVP of Marketing for Criteo and VP of Marketing for VMare Ogury,

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PRNewswireApril 23, 2018, 8:15 pmApril 23, 2018 0 128

AI/ML, Analytics, Content, Mobile, Video Platforms

HEED Launches Revolutionary New Way For Fans To Experience Sports

HEED’s Digital Platform Uses Artificial Intelligence (AI) and Internet of Things (IoT) Technology to Transform How Fans Experience Live Events

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PRNewswireApril 21, 2018, 4:30 pmApril 20, 2018 0 142

Apps for Business, Customer Experience Management, Mobile

Phunware Announces Partnership With Kontakt.io To Create Richer Location-Powered Mobile Experiences

Hardware-Software Pairing to Enable Enterprise Digital Transformation Across Industries Phunware, an enterprise mobile software company whose mobile application lifecycle management

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PRNewswireApril 19, 2018, 7:45 pmApril 19, 2018 0 126

Mobile, Privacy and Regulations

Pradeo Launches a GDPR Toolset for Companies to Diagnose Their Mobile Framework against the Regulation

Pradeo Security to Detect and Flag Any illegitimate Use of Personal Data by Mobile Applications That Hinders GDPR Compliance At

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PRNewswireApril 18, 2018, 8:35 pmApril 18, 2018 0 100

Content Discovery, Mobile

Taboola Partners With ZTE; Brings News Personalization to Android Devices

Taboola and ZTE Form a Partnership Driving New Revenue Stream for OEMs and Opening a New Audience Source for Premium

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PRNewswireApril 16, 2018, 8:00 pmApril 16, 2018 0 134

AI/ML, Apps for Business

Ogury Acquires Adincube to Extend Monetization Capabilities for Mobile App Publishers

Acquisition Fuels Strategic Expansion, Helps Publishers Accelerate Commercial Growth Ogury, the leading mobile data company, announced the acquisition of Adincube,

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PRNewswireApril 16, 2018, 3:00 pmApril 16, 2018 0 175

Mobile, Mobile Advertising

Kochava Named LINE Ads Measurement Partner

Kochava Customers Can More Effectively Target and Measure Their LINE Ads Campaigns in the Japanese Market Kochava Inc, the industry

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PRNewswireApril 12, 2018, 6:45 pmApril 12, 2018 0 114

Customer Experience Management, Mobile

Movember Foundation Teams Up With Swrve To Drive Engagement And Fundraising Across Multiple Channels

Swrve Will Help Movember Foundation to Optimize and Personalize Mobile Experience and Interactions – and Boost KPIs as a Result Swrve,

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PRNewswireApril 11, 2018, 3:40 pmApril 11, 2018 0 80

Interviews

Interview with Alastair MacLeod, CEO, Teralytics

"Telecom data is inclusive data and thus, the only source of information that captures the movements of the entire population."

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Sudipto GhoshMarch 27, 2018, 4:00 pmMarch 27, 2018 0 431

Data Management Platforms, Mobile

MobilSense Acquires Mobile Data Management Company MobilePhire

This Acquisition Amplifies MobilSense’s Commitment to Leading the Industry’s Advancement towards the next Generation of MMS MobilSense Technologies, a Los

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MTS Staff WriterMarch 23, 2018, 4:47 pmMarch 23, 2018 0 203

Averon Closes New Funding Round Bringing Raise to $13.3 Million

Apps for Business, Mobile

Salesforce CEO Marc Benioff Invests In Mobile Identity Start-up Averon

Averon Welcomes Salesforce’s Marc Benioff to Its Family of Investors in Oversubscribed A1 Financing, Accelerating Growth for Averon’s Identity Solutions

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MTS Staff WriterMarch 22, 2018, 5:02 pmMarch 22, 2018 0 333

Tech Bytes

TechBytes with Ivy Shtereva, Director, Marketing and Marketing Operations – Yes Lifecycle Marketing

Ivy ShterevaDirector, Marketing and Marketing Operations, Yes Lifecycle Marketing As the date For GDPR to come into force, closes in,

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Sudipto GhoshMarch 22, 2018, 4:39 pmMarch 22, 2018 0 331

Interview with Christine Jacobs Pribilski, VP, Worldwide Marketing, IBM

Interview with Daina Middleton, CEO, Ansira

Interview with Ari Brandt, CEO and Co-Founder, Receptiv

Interview with Jon Clarke, CEO, Cyance

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

UnGagged TechBytes with Greg Gifford, Vice President of Search, DealerOn

TechBytes with Jeremy Finch, Product Marketing Manager, Adobe

TechBytes with Maureen Polo, SVP Brand Studio, Fullscreen

TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global

TechBytes with Byron Matthews, President and CEO, Miller Heiman Group

Fireside Chat with Bill Walker

Fireside Chat with Lee Auerbach

Fireside Chat with Andrea Moe

Fireside Chat with Ebonie Newman

Fireside Chat with Evan Liang

The Future of Artificial Intelligence: Is Your Job Under Threat?

Chatbots are the new HR Managers

Why You Need Engagement-driven Marketing in the Digital Era

Rise of the Revenue Analyst in Marketing Operations

Lessons B2B Brands Can Learn from Direct-To-Consumer Disruption

Five Disruptive Trends in Social Media Marketing Strategies

Shopping Elsewhere™ Adds Precision and Relevance to Your Targeting Campaigns

Adobe Set to Acquire Magento Commerce for $1.68 Billion

Bedrock Data Fusion Expands to More SaaS Systems with New Connector Release

Mastering the Science of Creating Simple-Scalable-Effective Branded Content

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