US Consumers to Spend 1B Hours Shopping on Mobile This Holiday Season
App Annie, the leading mobile data and analytics company, predicts the biggest Q4 holiday shopping season on mobile yet — with nearly 1 billion hours to be spent on Android devices in the US, up 50% YoY.
Driven by the need for essentials while maintaining home lockdowns, mobile e-commerce boomed in H1 2020. App Annie predicts mobile growth will continue in Q4 with a longer shopping season due to October's Prime Day and contraction in the US economy driving consumers to seek deals and promotions for longer leading up to…