Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the …
TechBytes with Gregory Raiz, Chief Innovation Officer, Rightpoint
Tell us about your interaction with new-age technologies such as AI, Machine Learning and Mobile Applications. We've been working with …
In Focus: Mobile and Video Trends
Is this the age of mobile video consumption, 78% of people watch online videos every week, with 55% having a …
Mobiquity Technologies Expands Media Supply and Provides Innovative New Media Opportunities for Programmatic Advertisers
Mobiquity Technologies, Inc., a company providing mobile first, next generation programmatic advertising capabilities is announcing the addition of three new …
How Your App Can Escape the Doom of Becoming a Fad
Last year brought a powerhouse class of apps that changed the mobile landscape, not only for consumers but also for …
Mobile Customer Communications in a GDPR World
For years, retailers, travel and hospitality companies, banks and other businesses have relied on SMS and mobile chat to reach …
Ignite OPM Expands Reach with Mobile Acquisition
The full-service content and affiliate management agency, Ignite OPM has expanded its service offerings to include full-service mobile app distribution. …
TabMo Activates Digital out of Home, Connected TV and Audio on Its Mobile Advertising Platform, Hawk
Hawk Becomes the First Mobile DSP to Enable Advertisers to Maximise Campaign Performance via Integrated Cross-Channel Campaigns TabMo’s demand side …
Zuant to Launch Zuant iPhone 2.0 at EXHIBITORLIVE 2019, Featuring Double Sync Speed and NFC Badge Scanning
Zuant, the Award-Winning Mobile Lead Capture Cloud Solution, Will Unveil Zuant Iphone 2.0 at Exhibitorlive 2019, at the Mandalay Bay …
Rivetz and PeerStream Demonstrate Secure Blockchain Applications at Mobile World Congress/4YFN
Companies to Display Their Blockchain Offerings at Premiere Mobile Event Rivetz, a leader in decentralized cybersecurity, announced it will be …
The Benefits of Taking a Holistic Approach to Mobile User Acquisition and Re-targeting
In the mobile app world, marketers spend just a fraction of their budgets on re-targeting. Over the next year, that …
Propelics Partners with Travel and Transport to Increase Mobile App Adoption
Partnership Brings In-Depth Knowledge and Agile Process to Dramatically Improve Mobile App for iOS and Android Propelics, an Anexinet company, and a leader …
TechBytes with Holly Carter, Director, Product Marketing, Confirmit
Holly Carter Director, Product Marketing, Confirmit Advertising online to Gen Z is a hurdle that most brands have to overcome. …
Keeping up with Everyone’s Insatiable Appetite for Visual Content
The value of visual content cannot be understated. Our preference for all things visual is a bit of a no-brainer …
TechBytes with Dan Hess, Chief Product Officer, comScore
Dan Hess Chief Product Officer, comScore 55 petabytes of data every day! That's the kind of data deluge that comScore …
17 UX Trends That Are Better Than the Rest
Have you ever driven down a road that was incredibly uneven or bumpy? Did you ever get frustrated trying to …
CleverTap Launches Automated Customer Journeys To Enable More Effective Omnichannel Marketing Campaigns
Combined Messaging Suite and Advanced Segmentation Tools Bring More Contextually-Relevant Messages That Build User Engagement Mobile customer engagement and analytics …
TechBytes with Maggie Mesa, VP, Business Development–Mobile, OpenX
Maggie Mesa VP, Business Development – Mobile, OpenX Opt-in Videos could influence advertising budgets. To understand the extent of this …
Interview with Robert Seo, CEO US, Buzzvil
"CMOs are seeing a record number of users opting-in for lockscreen content, and marketing strategies in turn are including that …
Refining the Fuel for the Mobile Marketing Engine
How Setting Fundamental Audience-Building Techniques Will Help Marketers Get a Leg up in Their Targeting Strategies Being complacent in business …