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US Consumers to Spend 1B Hours Shopping on Mobile This Holiday Season

App Annie, the leading mobile data and analytics company, predicts the biggest Q4 holiday shopping season on mobile yet — with nearly 1 billion hours to be spent on Android devices in the US, up 50% YoY. Driven by the need for essentials while maintaining home lockdowns, mobile e-commerce boomed in H1 2020. App Annie predicts mobile growth will continue in Q4 with a longer shopping season due to October's Prime Day and contraction in the US economy driving consumers to seek deals and promotions for longer leading up to…

Zynga Enters Into Agreement to Acquire Istanbul-Based Rollic, Fastest Growing Mobile Game Companies

Entry into One of the Largest and Fastest Growing Mobile Game Categories Zynga Inc., a global leader in interactive entertainment, announced it has entered into an agreement to acquire Istanbul-based Rollic, a mobile games developer and publisher with an exciting portfolio of popular hyper-casual games that have been downloaded more than 250 million times. With this acquisition, Zynga enters the hyper-casual market – one of the largest and fastest growing gaming categories on mobile – and adds a highly talented team and…

S4M and VIOOH Announce Global Partnership to Enable Marketers to Efficiently Activate Advertising on OOH and Mobile

S4M, the Drive-to-Store Platform, announced a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic. The offer, available initially in several key markets, including the US, UK, Italy, Belgium, Germany, Netherlands, and Finland, with availability in APAC coming soon, enables S4M customers to activate premium Digital Out-of-Home (DOOH) inventory…

Affle Strengthens Its Leadership Team by Appointing Martje Abeldt as Chief Revenue Officer – Affle RevX Platform

Affle (India) Limited, the leading consumer intelligence technology company, announced the appointment of Martje Abeldt as Chief Revenue Officer - Affle RevX Platform to strengthen its leadership team as part of Affle2.0 growth strategy. In his new role, Martje will drive business and platform growth for RevX, and will be based out of Singapore. An accomplished practitioner in digital domain, Martje joins Affle with 20+ years’ experience in leading and scaling high-growth businesses across AdTech, Mobile, SaaS, IT and…

Attendify Launches Attendify For Virtual Events Platform; Boosts Industry Resiliency

Platform Combines the Power of Advanced Networking and Planning Tools for Event Organizers, Speakers and Attendees Attendify, the leading provider of self-service event applications and event data management tools, announced the launch of its newest platform, Attendify for Virtual Events. Combined with its industry-leading mobile app, Attendify’s goal is to transform the in-person, virtual and hybrid event experience. “The first lesson we learned was that a virtual event is different,” said Michael Balyasny, CEO of…

Pega Announces Winners of Global Software Hackathon Focused on Solving COVID-19 Issues

Developers rally to help their organizations and surrounding communities navigate the pandemic Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced the winners of the Pega Community Hackathon 2020 – Pega's first hackathon open to its global community of developers. The six-week event attracted more than 750 registrants and 75 final projects focused on helping organizations navigate the COVID-19 crisis with better customer and employee experiences. Angelo…

VUniverse Names Julie Rieger as Chief Executive Officer

VU, powered by VUniverse, the web, mobile, and TV app developed to be the smart channel guide across the streaming universe, announced today that Julie Rieger has been named Chief Executive Officer. Julie will bring her expertise as a former executive at 20th Century Fox Film to lead the company and establish VU as a major player in the streaming world. Co-founder Evelyn Watters will be taking on a new role as Chief Innovation Officer and co-founder Monica Brady remains in her role as Chief Operating Officer. Marketing…

Viamedia Names Jim Loughran Senior Vice President of Digital

Advertising Veteran Joins the Viamedia Team to Expand Digital Sales & Development Viamedia, the television industry’s largest independent local ad management company, named Jim Loughran senior vice president of digital, effective immediately. Loughran will oversee, develop and grow the future of the company’s digital sales and operations. He recently served as senior vice president, national addressable, OTT and digital sales for Ampersand (formerly NCC Media), where he grew ad revenue from approximately $10 million…

Sinch AB (publ): Sinch Expands to India Through Acquisition of ACL Mobile

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, has entered into a definitive agreement to acquire ACL Mobile Limited for a total cash consideration of INR 5,350 million. Using the current INR/SEK exchange rate of 8.17, this corresponds to SEK 655 million. Founded in 2000, ACL Mobile is a leading provider of cloud communications services in India and Southeast Asia. Its platform enables businesses to interact with their customers through multiple channels including SMS, voice,…

Blue Beat Digital Offers Affiliate Marketing Opportunities

Enabling People to Earn a Living While Helping Save Lives Blue Beat Sales, a division of Blue Beat Digital, announces the creation of an affiliate marketing program for their Personal Protective Equipment (PPE) Blue Beat, an innovative company born in South Africa as a lead developer of branded mobile phones and accessories that are bundled with SIM cards to offer premier service at partner pricing. Mobile phones and accessories at highly discounted rates, with no compromise in quality or access, was the market play…

Routinely Mobile at Home

In recent weeks, the nation has abruptly shifted from a mobile workforce IRL to a socially distant Work form home life. As we mentally and physically prepare for what could be our new normal for the foreseeable future, many people are implementing regimented daily routines to get them through the challenging times ahead.  These routines rely on creating a virtual work/life boundary and utilize the many platforms we engage with between our professional responsibilities and the recreation in our daily life. Enforcing these…

Button Teams Up With Adjust to Help Marketers Fuel Their Mobile Affiliate Growth

Leading brands like Joom benefit from Button's mobile affiliate optimization technology and Adjust's real-time analytics to measure and drive performance Button, the leading mobile commerce technology company, today announced a strategic partnership with Adjust, a global app marketing platform, to enable brands to be able to clearly view app traffic optimized by Button in their Adjust dashboards. This integration between these mobile industry leaders brings affiliate into the marketing fold—mutual customers of Button and…

Applicaster Turbocharges Video App Development with New Quick Brick Framework

New addition to the Zapp Platform’s Core framework simplifies OTT video app development, shrinks time to market and accelerates return on investment  Applicaster, the global technology company simplifying the creation, delivery and management of OTT video applications, today launched Quick Brick, a new app development framework available within its SaaS app development platform, Zapp. The revolutionary new toolset turbocharges video app development, enabling media companies to shrink time to market, reduce development and…

Jcdecaux and S4M Announce a Global Advertising Partnership, Enhancing Media Efficiency and Synergies Between Ooh and Mobile

JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile JCDecaux SA, the number one outdoor advertising company worldwide, announces its partnership with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall. This offer, which will be available initially in 8 markets worldwide including France, the USA, Spain, Italy, Belgium, the Netherlands, Singapore and…

The Development For Mobile UI/UX And The Design Concepts of Dreame App

Now reading apps are the mainstream and trusted ways to deliver content and services. There is no doubt that a good reading mobile app has become useful, relevant, and valued so it delights and retains readers. In the field of reading apps, Dreame app is one of the most popular reading apps for mobile UI/UX ideas with a huge number of books added. It is a good app where the novel writers can publish their stories freely, and readers can read stories online happily. Marketing Technology News: R2i Capitalizes on Recent…

Digital Media Expert Greg Coleman Appointed To Meredith Board

The Meredith Corporation Board of Directors on May 12, 2020, appointed Greg Coleman to the Meredith Board as a Class I Director, effective at its next Board meeting in August 2020. Coleman will stand for election for a full three-year term expiring in November 2023 at Meredith's Annual Shareholders Meeting in November 2020. Coleman currently is a Board advisor for BuzzFeed and previously served as the digital media company's President. Most recently, Coleman was the President of advertising technology company Criteo. He…

InterDigital’s Alan Stein Presented IEEE Award for Exploration of Next Generation Video Coding Standards

Mr. Stein awarded Matti S. Siukola Memorial for presentation at Annual Broadcast Symposium InterDigital, Inc., a mobile and video technology research and development company, today announced that Alan Stein, vice president of technology, was recognized by the Institute of Electrical and Electronics Engineers (IEEE) and presented with the Matti S. Siukola Memorial award for his presentation on next generation video coding standards. The selected paper, titled “Next-Gen Codecs: Going (Well) Beyond HEVC,” was selected…

How Brands Can Connect with Gen Z through Social Media Marketing

Most Instagram users will be somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega influencers to boost brand awareness and turn the label into a billion-dollar success using Social Media Marketing. Revolve attributes its Influencer Marketing strategy with bringing in as much as $650 million to $700 million revenue a year - and now, it is further taking that approach to the next level, with the launch of a new, Gen Z focused label called Superdown. Revolve's approach…

Neustar Launches Free Call Registry for Emergency Service Providers to Eliminate Incorrect Spam Tagging of COVID-19 Calls

 Neustar’s Caller Name Optimization Emergency Call Registry ensures the public receives critical COVID-19 calls otherwise blocked or mislabeled as spam Neustar, Inc., a global information services and technology company and leader in identity resolution, is offering its Caller Name Optimization (CNO) Emergency Call Registry solution, free of charge, to hospitals, health care providers, state and local health officials, and other government officials to ensure emergency COVID-19 calls reach the public and are not blocked…

Asia Accounts for Over 50% of All Internet Users Worldwide

Asia now accounts for more than half of the global internet users. Data gathered by Learnbonds.com indicates that during the first quarter of 2020, the continent accounted for 2.3 billion users representing about 50.3% of the global users. From the data, Europe has the second-highest number of internet users at 15.9% which represents 727 million users. On the other hand, Africa has 522 million internet users representing 11.5% of the global tally. With 453 million users, Latin America and the Caribbean region comes…