mobile

OpenReel, the leading mobile and web remote video creation platform for distributed teams, announced it earned its ISO 27001:2013 certification. The certification further legitimizes the company’s patented, enterprise-grade technology and validates its dedication to its customer base of global enterprise and media companies. The 27001:2013 certification is an internationally recognized and respected standard for information security, covering requirements for security management systems and controls. In order to…

The Identity Defined Security Alliance (IDSA), a nonprofit that provides vendor-neutral education and resources to help organizations reduce the risk of a breach by combining identity and security strategies, announced that Bernard Diwakar, chief enterprise security architect for Intuit, has joined its Customer Advisory Board (CAB). Diwakar will provide user perspective and guidance on the vision, mission, and work of the IDSA. In addition, vArmour and Venafi have also become members of the IDSA. “Identity Defined…

Ipsidy Inc., a leading provider of an Identity as a Service (IDaaS) platform delivering a suite of secure, mobile, biometric identity verification solutions, and On The Fly POS, a subsidiary of The POS Lab, a U.S. based provider of innovative cloud-based payment solutions, announced they have signed an agreement to deploy Ipsidy’s biometric solutions to deliver enhanced identity assurance across its card-present and payment gateway merchant portfolios. Marketing Technology News: Diving into Early Stage Accelerator Programs…

New Contentsquare study examines 20 billion web sessions from the world’s biggest brands, finding a +16% uplift in mobile traffic last year Almost two-thirds (64%) of total website traffic came from smartphones in 2020, up +16% from 2019, according to a new global study by Contentsquare, the leading experience analytics company. But despite the increase, the research reveals that almost half (49%) of mobile users bounce after viewing just one page. Marketing Technology News: HPOne Receives Its…

AppSwarm, Corp., a software development company and aggregator of mobile applications, announces new live streaming feature for its SwarmConnect video conferencing service. SwarmConnect now supports live streaming through RTMP (Real Time Messaging Protocol). As a host, you can broadcast your video conference to hundreds or thousands of viewers and beyond. SwarmConnect Live Streaming is compatible with any platform that supports RTMP streaming, including Facebook and YouTube Live. Marketing Technology News: AdInMo…

App Annie, the leading mobile data and analytics company, predicts the biggest Q4 holiday shopping season on mobile yet — with nearly 1 billion hours to be spent on Android devices in the US, up 50% YoY. Driven by the need for essentials while maintaining home lockdowns, mobile e-commerce boomed in H1 2020. App Annie predicts mobile growth will continue in Q4 with a longer shopping season due to October's Prime Day and contraction in the US economy driving consumers to seek deals and promotions for longer leading up to…

Entry into One of the Largest and Fastest Growing Mobile Game Categories Zynga Inc., a global leader in interactive entertainment, announced it has entered into an agreement to acquire Istanbul-based Rollic, a mobile games developer and publisher with an exciting portfolio of popular hyper-casual games that have been downloaded more than 250 million times. With this acquisition, Zynga enters the hyper-casual market – one of the largest and fastest growing gaming categories on mobile – and adds a highly talented team and…

S4M, the Drive-to-Store Platform, announced a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic. The offer, available initially in several key markets, including the US, UK, Italy, Belgium, Germany, Netherlands, and Finland, with availability in APAC coming soon, enables S4M customers to activate premium Digital Out-of-Home (DOOH) inventory…

Affle (India) Limited, the leading consumer intelligence technology company, announced the appointment of Martje Abeldt as Chief Revenue Officer - Affle RevX Platform to strengthen its leadership team as part of Affle2.0 growth strategy. In his new role, Martje will drive business and platform growth for RevX, and will be based out of Singapore. An accomplished practitioner in digital domain, Martje joins Affle with 20+ years’ experience in leading and scaling high-growth businesses across AdTech, Mobile, SaaS, IT and…

Platform Combines the Power of Advanced Networking and Planning Tools for Event Organizers, Speakers and Attendees Attendify, the leading provider of self-service event applications and event data management tools, announced the launch of its newest platform, Attendify for Virtual Events. Combined with its industry-leading mobile app, Attendify’s goal is to transform the in-person, virtual and hybrid event experience. “The first lesson we learned was that a virtual event is different,” said Michael Balyasny, CEO of…

Developers rally to help their organizations and surrounding communities navigate the pandemic Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced the winners of the Pega Community Hackathon 2020 – Pega's first hackathon open to its global community of developers. The six-week event attracted more than 750 registrants and 75 final projects focused on helping organizations navigate the COVID-19 crisis with better customer and employee experiences. Angelo…

VU, powered by VUniverse, the web, mobile, and TV app developed to be the smart channel guide across the streaming universe, announced today that Julie Rieger has been named Chief Executive Officer. Julie will bring her expertise as a former executive at 20th Century Fox Film to lead the company and establish VU as a major player in the streaming world. Co-founder Evelyn Watters will be taking on a new role as Chief Innovation Officer and co-founder Monica Brady remains in her role as Chief Operating Officer. Marketing…

Advertising Veteran Joins the Viamedia Team to Expand Digital Sales & Development Viamedia, the television industry’s largest independent local ad management company, named Jim Loughran senior vice president of digital, effective immediately. Loughran will oversee, develop and grow the future of the company’s digital sales and operations. He recently served as senior vice president, national addressable, OTT and digital sales for Ampersand (formerly NCC Media), where he grew ad revenue from approximately $10 million…

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, has entered into a definitive agreement to acquire ACL Mobile Limited for a total cash consideration of INR 5,350 million. Using the current INR/SEK exchange rate of 8.17, this corresponds to SEK 655 million. Founded in 2000, ACL Mobile is a leading provider of cloud communications services in India and Southeast Asia. Its platform enables businesses to interact with their customers through multiple channels including SMS, voice,…

Enabling People to Earn a Living While Helping Save Lives Blue Beat Sales, a division of Blue Beat Digital, announces the creation of an affiliate marketing program for their Personal Protective Equipment (PPE) Blue Beat, an innovative company born in South Africa as a lead developer of branded mobile phones and accessories that are bundled with SIM cards to offer premier service at partner pricing. Mobile phones and accessories at highly discounted rates, with no compromise in quality or access, was the market play…

In recent weeks, the nation has abruptly shifted from a mobile workforce IRL to a socially distant Work form home life. As we mentally and physically prepare for what could be our new normal for the foreseeable future, many people are implementing regimented daily routines to get them through the challenging times ahead.  These routines rely on creating a virtual work/life boundary and utilize the many platforms we engage with between our professional responsibilities and the recreation in our daily life. Enforcing these…

Leading brands like Joom benefit from Button's mobile affiliate optimization technology and Adjust's real-time analytics to measure and drive performance Button, the leading mobile commerce technology company, today announced a strategic partnership with Adjust, a global app marketing platform, to enable brands to be able to clearly view app traffic optimized by Button in their Adjust dashboards. This integration between these mobile industry leaders brings affiliate into the marketing fold—mutual customers of Button and…

New addition to the Zapp Platform’s Core framework simplifies OTT video app development, shrinks time to market and accelerates return on investment  Applicaster, the global technology company simplifying the creation, delivery and management of OTT video applications, today launched Quick Brick, a new app development framework available within its SaaS app development platform, Zapp. The revolutionary new toolset turbocharges video app development, enabling media companies to shrink time to market, reduce development and…

JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile JCDecaux SA, the number one outdoor advertising company worldwide, announces its partnership with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall. This offer, which will be available initially in 8 markets worldwide including France, the USA, Spain, Italy, Belgium, the Netherlands, Singapore and…

Now reading apps are the mainstream and trusted ways to deliver content and services. There is no doubt that a good reading mobile app has become useful, relevant, and valued so it delights and retains readers. In the field of reading apps, Dreame app is one of the most popular reading apps for mobile UI/UX ideas with a huge number of books added. It is a good app where the novel writers can publish their stories freely, and readers can read stories online happily. Marketing Technology News: R2i Capitalizes on Recent…