The New Integration Allows Salesforce Customers to Leverage Litmus without Leaving Marketing Cloud

Litmus, the leading platform for email testing, creation, and analysis, launched a new integration with the Salesforce Marketing Cloud. The new integration allows marketers an automated and efficient way to test their campaigns, streamline workflows, and troubleshoot emails, all within the Salesforce Marketing Cloud.

Litmus has been focused on providing powerful tools for email creation and collaboration along with the power of analytics. This enables marketing teams to confidently deliver subscriber management and higher rates of campaign ROI, while simultaneously ensuring brand consistency.

Bringing the power of Litmus directly into Marketing Cloud enables marketers to optimize and test complex email marketing campaigns. These email marketing campaigns span over 70 popular webmail clients, desktop environments and mobile applications.

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Litmus CEO Erik Nierenberg says, “As a leader in email marketing software, Litmus continues to meet the needs of email marketers in a rapidly changing environment by integrating with Salesforce Marketing Cloud. Our integration not only provides a great development experience for the email marketer but also optimizes the subscriber experience for their audiences.”

By integrating Litmus with Marketing Cloud, marketers can take complete advantage here,  connecting the tools and workflows that they need in one place. This can enable more personalized and compelling email campaigns.

What Can Email Marketing Teams Do with This Integration?

Email marketing teams can now;

Tackle Edge-Case Scenarios

Non-standard data formats such as special characters can break the best templates. The ability to test easy dynamic content will allow marketers to address edge-cases such as non-standard data formats so as to ensure templates are fixable and scalable.

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Test Dynamic and Personalization Content Variations

Marketers can now always ensure that emails look great for subscribers, despite the unique personalization requirements utilized by them to open their emails.

The Power of Modular Design

Reusing code snippets or modules across emails can help speed this process significantly. The utilization of the same code across other campaigns makes it important to ensure that it functions and looks good anywhere. Adding Litmus Email Previews can help in the provision of additional visibility for brand consistency.

Amy Holden, Digital Marketing at Adventist Health System says, “We produce a high volume of email marketing campaigns. The process is complex and requires us to switch between tools in order to develop the most personalized content, which is time-consuming. With Litmus integrated into Marketing Cloud, we don’t have to interrupt our workflows and have reduced our development times significantly while delivering the brand experience our customers expect.”

Blake Miller, Director of Product Marketing, Marketing Cloud at Salesforce says, “Our customers need to rapidly produce high-quality, personalized email campaigns. We’re excited that Marketing Cloud customers now have access to testing services from Litmus, right within the platform they use every day.”

Litmus is used by major global brands that trust its Email Creative Platform to make their emailing systems detailed and convenient. Litmus also empowers marketing teams to deliver an increase in subscriber management and an overall rise in campaign ROI specifically while ensuring brand consistency.

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