Engage 2018 to Focus on the Complex Requirements of B2B eCommerce

Strategies for Building Successful B2B Commerce Systems to Be Featured at Insite Software’s Inaugural User Conference September 10-12, 2018

Statistics within mid-size manufacturing and distribution industries report a high rate of failure for many new B2B eCommerce initiatives. This lack of success can be attributed in part to organizations and solution providers who fail to acknowledge the complex nature of B2B buying scenarios, and the manifold needs of every person involved in every B2B commerce environment.

“Choosing the right B2B eCommerce solution means looking past the bells and whistles, and understanding the true requirements of manufacturers and distributors,” said Steve Shaffer, Chief Executive Officer for Insite Software. “A large component of success when implementing B2B eCommerce is understanding how to support each role within the complex buying cycle, from the researcher, to the buyer, to the technician in the field.  We want to help customers understand that there are ways to take an initial eCommerce solution beyond commerce, and make dramatic improvements to productivity and efficiency as part of their overall digital transformation.”

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Shaffer will give the welcome address at Engage 2018, Insite Software’s new conference for customers, partners and industry experts being held September 10-12 at Loews Minneapolis Hotel. The event will provide a venue for users of Insite’s powerful B2B eCommerce solutions to network with peers, interact with Insite’s team of experts, and hear from industry thought leaders.

“Manufacturers and distributors need an eCommerce solution that supports the needs of B2B right out of the box, without requiring complex customizations. That means so much more than a flashy frontend. It means meeting the true goals of B2B commerce, to increase productivity, reduce inefficiencies, and grow digital revenues,” said Jon Greene, Senior Vice President of Customer and Partner Success for Insite Software. “We’re excited to bring our customers together to learn more about meeting the needs of the people of B2B, and building much stronger ROI from having done so.”

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