Salesforce Einstein Analytics Drives Shazam to Achieve 752% Rise in ROI

Sudipto Ghosh

August 9, 2017

Popular music discovery app Shazam saw a 752% ROI within two months with Einstein Analytics

Salesforce is driving Shazam to a new height. According to the global leader in CRM, Shazam—one of the world’s most popular apps—has successfully deployed Salesforce Einstein Analytics to dramatically increase productivity for the company’s executives and sales leadership. With Einstein Analytics, Shazam has improved the quality of data from its massive user base, targeted more granular customer segments and reduced requests for reports from its core analytics team.

Shazam Achieved Increased Productivity with Salesforce Einstein Analytics

The Shazam app has been downloaded more than 1 billion times and is used more than 20 million times each day, across 190 countries. In just six weeks, Shazam has experienced 752% return on investment (ROI) since deploying Einstein Analytics, according to a study by Nucleus Research. Shazam also deployed Einstein Analytics without employing external consultants. The deployment provides an average annual benefit of $246,896 due to increased productivity and time saved.

Previously, Shazam relied on spreadsheets for internal reporting and managing advertising sales. This meant the organization lacked a single source of truth, with siloed data from various geographies scattered across multiple spreadsheets. Additionally, its analytics team faced a continuous backlog of time-consuming requests for reports from executives and sales teams.

Salesforce Einstein Analytics empowers Shazam’s sales team to run reports on their own to quickly find the insights on thepipeline, customer segmentation, and price optimization.

Additionally, Shazam’s Chief Revenue Officer is able to get a daily update on where the company stands, what opportunities are available and where teams should focus their efforts.

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Furthermore, analysts now have 15% of their time back, time that was previously spent cleaning data which can now be spent on tasks better suited to their advanced skills.

Beyond productivity, Einstein Analytics helps Shazam identify more granular patterns, allowing sales teams to more accurately target their customer base.

Shazam’s Leadership Rely on Einstein’s Dynamic, Self-Serve Dashboards

Pete Miles, Vice President of Advertising Operations at Shazam, said, “With Einstein Analytics, we’ve replaced manual, weekly reports that were sent out to leadership teams with dynamic, self-serve dashboards that are available whenever and wherever our employees are working around the world. No other product out there brings as much value to Shazam’s analysts, VPs and even our CRO, who opens the Einstein Analytics app every morning to understand how teams are functioning.”

Ketan Karkhanis, GM of Salesforce Analytics, said, “Einstein Analytics offers out of the box capabilities that empower sales users to get up and running quickly with advanced analytics. Shazam has made analytics a front office imperative and not a back office function. When every employee in your company is empowered with actionable insights, they become trailblazers — they do their jobs better, provide more personalized customer experiences and in turn, take the company to new heights.”

Nucleus Research Awarded Shazam for Effective IT Deployment

Nucleus Research has awarded Shazam the prestigious 2017 ROI Award for its implementation of Einstein Analytics. This award recognizes the top 10 companies whose deployment of IT solutions has produced a positive, financial ROI.

Barbara Peck, Principal Analyst at Nucleus Research, said, “Shazam needed a solution that would help increase efficiency and reduce requests for reports from the core analytics team. Nucleus found that Salesforce Einstein Analytics helped increase productivity for the chief revenue officer (CRO), the sales VPs, and the analytics team. In addition, the deployment helped Shazam maintain clean data for improved customer segmentation and more effective sales efforts.

Salesforce Einstein Analytics apps for sales, service, marketing and more are pre-configured with role-specific KPIs built in Salesforce, providing users with an intuitive, self-service way to drill into the most up-to-date data, uncover insights, collaborate and take instant action from any device. And now, their analytics journey can continue with Einstein Discovery, using AI to automatically surface CRM insights and recommend actions to accelerate sales, improve customer service and optimize marketing campaigns.