Marketing Technology Bulletin Covering the Week Gone By

Viraj T

February 1, 2019

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By

Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week.

OpenX Announces First of Its Kind Five Year Collaboration with Google Cloud That Will Form The Foundation of New Product and Technology Strategy

Global Integration Will Deliver Greater Publisher Monetization and Improved Advertiser ROAS Through Superior Speed, Scalability and Reach Across OpenX Exchange

Donuts to Power Global Domain Searches on WordPress.Com

WordPress.Com Selects the Donuts Search Engine for Its Domain Search After a Stringent Evaluation Process

Super Bowl LIII Week on SiriusXM

Ten Game Broadcasts in Eight Languages for Listeners Nationwide on SiriusXM

Infusionsoft Rebrands as Keap, Launches New Smart Client Management Software for Small Service Businesses

Rebrand and Product Launch Signal the Industry Leader Is Taking on a New, Bigger Market Application

Gartner Says Global IT Spending to Reach $3.8 Trillion in 2019

All Segments Forecast to Exhibit Growth in 2019 Despite Recession, Brexit Threat

Spotify Reviews Its Ad Platform and Tells Us What’s Next

Following Its Success with Huge Brands, Spotify Launched Its Ad Platform for Small and Medium Businesses in September 2017. Spotify Rounds-Up This Epoch and Speaks About ‘What’s Next’ with Their Ad Platform

Google and YouTube Advertisers Get New Ad Sales Metrics

Latest Ad Sales solution measures the in-store sales driven by CPG advertising delivered on YouTube

Omnisend Research: Business Adopting Omnichannel Strategy Enjoy 90% Higher Customer Retention Rate

Omnisend Research Shows That E-Commerce Marketers Adopting an Omnichannel Strategy with Three or More Channels Are Seeing a 90% Higher Customer Retention Rate Than Those Who Are Not

That’s a wrap from us for this week. We will be back with more news next week.

Viraj T

Viraj has worked in diverse industries for a decade and brings in six years of Technical Writing experience to Martech Series. As a writer, Viraj has written on a plethora of subjects and styles that include Information Technology, BlockChain, Fiction et al. When not writing Viraj loves to binge-watch Hollywood movies and American TV shows, cook, go riding and most importantly play with his cats.

Mediaocean Launches Certified Service Partner Program with Interpublic, Omnicom, and WPP

Adobe and Amazon Web Services Partner to Bring Adobe Experience Platform to Brands and Enhance Customer Engagement with Deep Insights

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