Optimizely, the leading digital experience platform provider, announced the launch of the Optimizely Technology Partner Network, a new program aimed at bringing a smarter tech stack to customers through strategic partnerships with best-of-breed software companies. With its category-leading DXP, Optimizely and its partners offer customers the best apps and integrations for their customized digital experience needs – empowering them to achieve outsized outcomes.

“Optimizely is a core part of the modern tech stack, and our customers look to us to make it easier and faster to unlock their digital potential across best-in-class solutions,” said Justin Anovick, Chief Product Officer of Optimizely. “We are making huge investments in our Technology Partnerships team and will be tripling the size of the team in the next quarter to support our rapid growth.”

Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award

“We are making huge investments in our Technology Partnerships team and will be tripling the size of the team in the next quarter to support our rapid growth.”

With this new program, Optimizely helps the world’s largest and fastest-growing Independent Software Vendors (ISVs) drive business in their core markets through a long-term growth strategy. By joining the Optimizely Technology Partner Network, partners gain access to a range of benefits, including a strategic joint go-to-market business plan, App Marketplace listings on Optimizely’s site, sales and marketing materials, training, development, technical support and more.

“Optimizely’s new Technology Partnership Network will unlock even more opportunities for our customers that are looking for a truly interconnected tech stack,” said Jonathan Cherki, CEO of Contentsquare. “We love seeing customers leverage Contentsquare with Optimizely together to help teams quickly uncover the areas where they will have the greatest impact on revenue and better understand which experiments to run and why.”

Marketing Technology News:  MarTech Interview with Gary Burtka, VP U.S. Operations at RTB House

As part of its initiative to build a more connected ecosystem, Optimizely has also redesigned its App Marketplace, making it easier for customers to find verified and certified third-party solutions to extend their DXP capabilities. Customers can expect to see more innovative solutions as Optimizely works to broaden its existing portfolio of applications and integrations.

“At a time when companies must think digital first, Optimizely is excited to be partnering with innovative companies — like Valtech, Perficient and Luminos Labs, among others – to empower digital leaders to close the gap between what their customers expect and what they’re currently able to deliver,” said Carina Conaghan, Director Global Technology Partnerships at Optimizely. “Those that take the steps required and invest their time to join the Optimizely Technology Partner Network demonstrate their commitment to helping customers achieve greater scale and velocity.”