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Optimizely

Episerver Completes Acquisition of Optimizely

Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms, announced that it has completed its acquisition of Optimizely, the leader in experimentation and optimization. With Optimizely, Episerver is an industry powerhouse able to optimize every customer touchpoint across the entire user journey and strongly positioned to lead in the estimated $20B digital experience market. The combined company enables customers to do more testing, in more places, with greater ease than ever before. With the…

Optimizely and Microsoft Collaborate to Bring Enterprise-Grade Experimentation and Personalization

Dynamics 365 integration enables customers to increase agility and confidently innovate digital experiences Optimizely, the global leader in progressive delivery and experimentation, announced at its annual user conference, Opticon, an integration with Microsoft Dynamics 365 to enable brands to be more agile and competitive in today’s increasingly digital business environment. The new integration enables experimentation and personalization for the first time in the Microsoft Dynamics 365 Commerce retail and content…

New Optimizely and Amazon Personalize Integration Provides More Opportunities to Customize Experiences at Every Digital Touchpoint

With experimentation and Amazon Personalize, customers can drive greater customer engagement and revenue Optimizely, the leader in progressive delivery and experimentation, announced the launch of Optimizely for Amazon Personalize, a machine learning (ML) service from Amazon Web Services (AWS) that makes it easy for companies to create personalized recommendations for their customers at every digital touchpoint. The new integration will enable customers to use experimentation to determine the most effective machine…

Optimizely Announces Enhanced Experimentation Platform at Opticon20

New capabilities enable customers to easily validate ideas, reduce risk, and ship better products faster Optimizely, the world's leader in progressive delivery and experimentation, at Opticon20 announced several new products and partnerships, including integrations with enterprise platforms that make it easier for customers to leverage progressive delivery and experimentation to drive more agile, competitive business decisions. "Businesses cannot survive in today's environment by guessing," said Claire Vo, Chief Product…

Optimizely Enhances Free Feature Flagging Plan with Experimentation, Targeted Rollouts

New capabilities validate product quality and drive customer engagement across the development lifecycle Optimizely, the world's leader in progressive delivery and experimentation, announced that its free feature flagging plan for development teams, Rollouts, now also includes A/B testing and feature configuration. This more comprehensive solution continues to be available as the free tier in Optimizely's enterprise Full Stack platform. With the new, enhanced Rollouts plan, teams have a single set of development tools at…

MarTech Interview with Carl Tsukahara, CMO at Optimizely

"AI and Machine Learning have the potential to enhance the value of the Marketing tech stack and even how we approach Traditional Marketing strategy." Tell us about your role and journey into technology. What inspired you to start at Optimizely? At Optimizely, I work with a very talented team of Marketing, Sales Development, and Communications professionals to help tell the story of a startup that encourages its customers to embrace a culture of experimentation. In my 25-year career, I’ve kept a tight focus on helping…

Optimizely Announces Performance Edge, Enabling the Industry’s Fastest Web Experiments

Performance Edge, powered by Cloudflare Workers, empowers brands to scale web experimentation without fear of performance impact Optimizely, the world's leader in digital experience optimization, launched Performance Edge, a new product that enables high-performing experimentation teams to easily scale their programs and run more experiments without compromising customer experience. Performance Edge enables visual-editor based website experiments to run faster — on average in less than 50 milliseconds, or faster than the…

Optimizely Announces Performance Edge, Enabling the Industry’s Fastest Web Experiments

Performance Edge, powered by Cloudflare Workers, empowers brands to scale web experimentation without fear of performance impact Optimizely, the world's leader in digital experience optimization, launched Performance Edge, a new product that enables high-performing experimentation teams to easily scale their programs and run more experiments without compromising customer experience. Performance Edge enables visual-editor based website experiments to run faster — on average in less than 50 milliseconds, or faster than the…

Optimizely Announces Series D Funding Led by Goldman Sachs, Catapulting Digital Experience Optimization Into the Mainstream

Optimizely Secures $50 Million From Goldman Sachs and Accenture Ventures, Bolstered by Additional $55 Million Financing From Bridge Bank Optimizely, the world's leader in digital experience optimization, announced it has closed US$105 million in financing, including US$50 million in Series D funding. The funding, led by Goldman Sachs Private Capital Investing, also included Accenture Ventures. This brings the company's total funding to US$200 million. Additionally, Michael Kondoleon of Goldman Sachs will join Optimizely's…

New Research: Global Businesses are Failing to Live up to their Claims of Putting the Customer First

Businesses Are Failing Because Their Organizations Aren't Set up for Collaboration - yet Two-Thirds of Global Businesses Are Worried About Being Digitally Disrupted by Competitors New research reveals that over 80 percent of businesses are talking about the benefits of a customer-first approach, but few of these are turning talk into action. Over half (51 percent) of respondents said customer centricity isn't focused on enough in their organization, despite the rhetoric. This is according to a global research report from…

MarTech Interview with Tyson Quick, Founder and CEO, Instapage

"If you’re not paying attention to AI, it is going to render you and your business obsolete in 5 years." Since the last time we spoke at MarTech Series, how much has the personalization industry evolved? One major advancement in the evolution of the industry is our own recently announced personalization solution. More marketers are waking up to the fact that you can create highly targeted, relevant ads that speak directly to an individual’s wants and needs, and that you need something more than a generic page on your…

Optimizely Launches Slack Integration To Help Businesses Significantly Scale Experimentation Through Seamless Collaboration

New Integration Automatically Syncs Optimizely Updates Within Leading Collaboration Platform to Reduce Friction in the Experimentation Process and Increase Productivity and Efficiency Optimizely, the world's leader in digital experience optimization, announced an integration with Slack, the leading global collaboration hub, that makes experimentation seamlessly accessible. This new integration allows businesses to receive updates on and make changes to experiments via Slack channels instead of logging into Optimizely's…

Optimizely Unveils New Integration with Atlassian’s Jira Software That Enables Developers to Track the Status of Every Product…

Optimizely integration with Jira Software helps teams build their best-in-class technology stacks and go from shipping volume to launching products with value. Optimizely, the world's leader in digital experience optimization, unveiled a new integration with Atlassian, a leading provider of team collaboration and productivity software. The new integration between Optimizely Full Stack and Jira Software Cloud allows developers to move faster, mitigate launch risk and measure the impact of every product release. Leading…

Optimizely Introduces Adaptive Audiences To Personalize Digital Experiences Through Machine Learning

New capabilities automatically source and serve up highly relevant experiences at scale Optimizely, the world's leader in digital experience optimization, announced a major enhancement to its experimentation and personalization engine with Adaptive Audiences. The new capability powered by machine learning will enable brands to deliver exceptional personalized experiences for their customers at scale. According to research by eMarketer, a lack of resources is the leading barrier for global companies to achieve their…

Interview with Michael Ni, CMO, RichRelevance

"The end game is consistent, memorable interactions – in real time, in context and individualized."Tell us about your role and how you got here. What inspired you to be part of RichRelevance? I’m the CMO of RichRelevance, a global personalization provider for more than 200 B2B and B2C leaders, from brands like L’Oreal, Burberry, and HP through retailers like Tesco, Office Depot, and Barney’s New York. I’m responsible for all things marketing: strategy, brand, demand gen, community, and new markets, as well as partner and…

Interview with Alan Fletcher, Chief Product Officer, Demandbase

"The amounts of data we now have access to is massive, and the traditional methods of analyzing and rationalizing data in spreadsheets no longer work."Tell us about your role and how you got here? I am the Chief Product Officer at Demandbase where I lead the company’s overall product vision, innovation, and strategic execution. Prior to Demandbase, I was co-founder of Spiderbook, an Artificial Intelligence-driven enterprise sales engine, which Demandbase acquired in 2016. I’d also spent 25 years in executive level product…

Harvard Professor Stefan Thomke Joins Optimizely Advisory Board as Company Momentum Continues

Professor Stefan Thomke Will Serve as a Key Advisor, Ushering in a New Era of Accelerating Experimentation in the Enterprise Optimizely, the world's leader in customer experience optimization, announced that Harvard Professor Stefan Thomke is joining the company as a new member of the Optimizely Advisory Board. Thomke, the William Barclay Harding Professor of Business Administration at Harvard Business School and a contributor to Harvard Business Review, will advise the company on a variety of product, strategy and…

Optimizely Revolutionizes Sales Process and Boosts Productivity Using Skuid

Skuid’s No-Code Platform Ensures Optimizely Captures All Viable Sales Leads in Salesforce CRM Solution Skuid, the leading cloud application platform, announced that Optimizely, the world’s leading experimentation platform, selected Skuid to improve user adoption, efficiency, and value derived from its Salesforce customer relationship management (CRM) software. Using Skuid’s no-code platform, Optimizely eliminated inconsistencies in workflows and processes across the entire organization. Previously, Optimizely’s CRM was…

TechBytes with Nate Wright, Director, Product Marketing, Optimizely

Nate Wright Director, Product Marketing, Optimizely Optimizely has been at the forefront of CX experimentation and has brought out many enhancements that enable companies to experiment at scale. We spoke to Nate Wright, Director, Product Marketing, Optimizely to understand the benefits of their Optimizely X Program.Tell us about your role at Optimizely and the team you handle? I lead two sides of Optimizely’s product marketing team: the team responsible for experimentation and personalization solutions, as well as…

Opticon’17: Enabling Customers to Accelerate Digital Optimization, Scale Experimentation Programs

Optimizely Reaches 1 Million Experiments, Impressive Enterprise Customer Growth and Expanded Platform, and AI Capabilities Optimizely, the world's leading Experimentation Platform, announced new capabilities to expand its enterprise-focused offerings. It also announced major growth across multiple lines of the business. The announcements came during the opening keynote at the only annual conference dedicated to experimentation, Opticon. Opticon brings more than 1,000 Optimizely customers, developers and partners…