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Optimizely

Optimizely Named a Leader in Feature Management and Experimentation by Independent Research Firm

Leading digital experience platform provider, Optimizely (formerly Episerver), announced that it was named a leader in The Forrester Wave™: Feature Management And Experimentation, Q2 2021. “For brands to be successful, they must be able to test and optimize the experiences they are trying to deliver," said Justin Anovick, Chief Product Officer of Optimizely. “We believe being named a leader in this New Wave evaluation validates the strength of our experimentation and feature delivery capabilities. When combined with our…

Optimizely Survey Finds Gen Z Shopping Journeys Start, But Don’t End, on Social Media

Findings reveal generational shopping preferences brands need to know to deliver the ultimate digital experience in 2021 Leading digital experience platform provider Optimizely (formerly Episerver) today announced new survey data revealing the nuanced preferences of Gen Z and Millennial consumers as we begin to emerge from the pandemic. The survey, which polled 1,000 U.S. consumers, showed that more than half of Gen Z finds inspiration on TikTok, Instagram or Facebook (in that order) when shopping, yet the…

Bridgeline Acquires Hawksearch to Drive Forward eCommerce360 Strategy

Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of cloud-based Marketing Technology software, announced today that it entered into an agreement to acquire Hawksearch, the intelligent product search and recommendation engine. Hawksearch’s AI-powered technology helps online retailers engage customers and convert more sales with personalized site search and intelligent recommendations that connect customers with hyper-relevant products and boost online revenue. Marketing Technology News: MarTech Interview with Sean…

Optimizely Strengthens its Digital Experience Leadership with Acquisition of Customer Data Platform Zaius

On the heels of a year of accelerated growth, Optimizely now brings an added layer of customer context to the core of the most modern Digital Experience Platform available today Today, leading provider of digital experience platform solutions, Optimizely (formerly Episerver), announced it has acquired Zaius, a customer data platform (CDP), bringing the context of the customer to the experience creation and optimization process of digital experiences. Marketing Technology News: Marketing Technology…

Optimizely Named a Leader in Agile Content Management Systems

Analyst Report States: "Optimizely leads with strong developer and practitioner tools boosted by acquisitions" Today, leading provider of digital experience platform solutions, Optimizely (formerly Episerver), announced that it was named a Leader in The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021. The platform received the highest possible scores in the content hub, content services, and supporting products criteria. The Forrester report noted Optimizely as "a good fit for midmarket and…

Episerver (Optimizely) Named a Leader in 2021 Gartner Magic Quadrant for Digital Experience Platforms

Recognized for the Second Consecutive Year in the Leaders Quadrant, Optimizely was Evaluated on its Ability to Execute the DXP Market Through its Completeness of Vision Optimizely (formerly Episerver), the leading provider of digital experience platform solutions, today announced it is positioned in the Leaders quadrant of the January 2021 Gartner Magic Quadrant for Digital Experience Platforms.1 This announcement comes on the heels of the company's recent move to rebrand as Optimizely, timed with the launch of…

Whereoware Appointed to Episerver Partner Advisory Board to Help Drive Strategic Growth

The Exclusive Partner Advisory Board Collaborates with Episerver Early and Often Episerver Platinum Partner Whereoware has been named to the Partner Advisory Board (PAB) of Episerver™, the customer-centric digital experience company. Episerver’s PAB is an exclusive set of Episerver partners selected to advise Episerver on product strategy, market intelligence and overall go-to-market strategy. Whereoware has been selected based on its extensive knowledge of Episerver’s portfolio, the key market demands driving customer…

Episerver Completes Acquisition of Optimizely

Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms, announced that it has completed its acquisition of Optimizely, the leader in experimentation and optimization. With Optimizely, Episerver is an industry powerhouse able to optimize every customer touchpoint across the entire user journey and strongly positioned to lead in the estimated $20B digital experience market. The combined company enables customers to do more testing, in more places, with greater ease than ever before. With the…

Optimizely and Microsoft Collaborate to Bring Enterprise-Grade Experimentation and Personalization

Dynamics 365 integration enables customers to increase agility and confidently innovate digital experiences Optimizely, the global leader in progressive delivery and experimentation, announced at its annual user conference, Opticon, an integration with Microsoft Dynamics 365 to enable brands to be more agile and competitive in today’s increasingly digital business environment. The new integration enables experimentation and personalization for the first time in the Microsoft Dynamics 365 Commerce retail and content…

New Optimizely and Amazon Personalize Integration Provides More Opportunities to Customize Experiences at Every Digital Touchpoint

With experimentation and Amazon Personalize, customers can drive greater customer engagement and revenue Optimizely, the leader in progressive delivery and experimentation, announced the launch of Optimizely for Amazon Personalize, a machine learning (ML) service from Amazon Web Services (AWS) that makes it easy for companies to create personalized recommendations for their customers at every digital touchpoint. The new integration will enable customers to use experimentation to determine the most effective machine…

Optimizely Announces Enhanced Experimentation Platform at Opticon20

New capabilities enable customers to easily validate ideas, reduce risk, and ship better products faster Optimizely, the world's leader in progressive delivery and experimentation, at Opticon20 announced several new products and partnerships, including integrations with enterprise platforms that make it easier for customers to leverage progressive delivery and experimentation to drive more agile, competitive business decisions. "Businesses cannot survive in today's environment by guessing," said Claire Vo, Chief Product…

Optimizely Enhances Free Feature Flagging Plan with Experimentation, Targeted Rollouts

New capabilities validate product quality and drive customer engagement across the development lifecycle Optimizely, the world's leader in progressive delivery and experimentation, announced that its free feature flagging plan for development teams, Rollouts, now also includes A/B testing and feature configuration. This more comprehensive solution continues to be available as the free tier in Optimizely's enterprise Full Stack platform. With the new, enhanced Rollouts plan, teams have a single set of development tools at…

MarTech Interview with Carl Tsukahara, CMO at Optimizely

"AI and Machine Learning have the potential to enhance the value of the Marketing tech stack and even how we approach Traditional Marketing strategy." Tell us about your role and journey into technology. What inspired you to start at Optimizely? At Optimizely, I work with a very talented team of Marketing, Sales Development, and Communications professionals to help tell the story of a startup that encourages its customers to embrace a culture of experimentation. In my 25-year career, I’ve kept a tight focus on helping…

Optimizely Announces Performance Edge, Enabling the Industry’s Fastest Web Experiments

Performance Edge, powered by Cloudflare Workers, empowers brands to scale web experimentation without fear of performance impact Optimizely, the world's leader in digital experience optimization, launched Performance Edge, a new product that enables high-performing experimentation teams to easily scale their programs and run more experiments without compromising customer experience. Performance Edge enables visual-editor based website experiments to run faster — on average in less than 50 milliseconds, or faster than the…

Optimizely Announces Performance Edge, Enabling the Industry’s Fastest Web Experiments

Performance Edge, powered by Cloudflare Workers, empowers brands to scale web experimentation without fear of performance impact Optimizely, the world's leader in digital experience optimization, launched Performance Edge, a new product that enables high-performing experimentation teams to easily scale their programs and run more experiments without compromising customer experience. Performance Edge enables visual-editor based website experiments to run faster — on average in less than 50 milliseconds, or faster than the…

Optimizely Announces Series D Funding Led by Goldman Sachs, Catapulting Digital Experience Optimization Into the Mainstream

Optimizely Secures $50 Million From Goldman Sachs and Accenture Ventures, Bolstered by Additional $55 Million Financing From Bridge Bank Optimizely, the world's leader in digital experience optimization, announced it has closed US$105 million in financing, including US$50 million in Series D funding. The funding, led by Goldman Sachs Private Capital Investing, also included Accenture Ventures. This brings the company's total funding to US$200 million. Additionally, Michael Kondoleon of Goldman Sachs will join Optimizely's…

New Research: Global Businesses are Failing to Live up to their Claims of Putting the Customer First

Businesses Are Failing Because Their Organizations Aren't Set up for Collaboration - yet Two-Thirds of Global Businesses Are Worried About Being Digitally Disrupted by Competitors New research reveals that over 80 percent of businesses are talking about the benefits of a customer-first approach, but few of these are turning talk into action. Over half (51 percent) of respondents said customer centricity isn't focused on enough in their organization, despite the rhetoric. This is according to a global research report from…

MarTech Interview with Tyson Quick, Founder and CEO, Instapage

"If you’re not paying attention to AI, it is going to render you and your business obsolete in 5 years." Since the last time we spoke at MarTech Series, how much has the personalization industry evolved? One major advancement in the evolution of the industry is our own recently announced personalization solution. More marketers are waking up to the fact that you can create highly targeted, relevant ads that speak directly to an individual’s wants and needs, and that you need something more than a generic page on your…

Optimizely Launches Slack Integration To Help Businesses Significantly Scale Experimentation Through Seamless Collaboration

New Integration Automatically Syncs Optimizely Updates Within Leading Collaboration Platform to Reduce Friction in the Experimentation Process and Increase Productivity and Efficiency Optimizely, the world's leader in digital experience optimization, announced an integration with Slack, the leading global collaboration hub, that makes experimentation seamlessly accessible. This new integration allows businesses to receive updates on and make changes to experiments via Slack channels instead of logging into Optimizely's…

Optimizely Unveils New Integration with Atlassian’s Jira Software That Enables Developers to Track the Status of Every Product…

Optimizely integration with Jira Software helps teams build their best-in-class technology stacks and go from shipping volume to launching products with value. Optimizely, the world's leader in digital experience optimization, unveiled a new integration with Atlassian, a leading provider of team collaboration and productivity software. The new integration between Optimizely Full Stack and Jira Software Cloud allows developers to move faster, mitigate launch risk and measure the impact of every product release. Leading…