AdRealm and UPLTV have Appointed Mei Li-Berlit as General Manager, based in Düsseldorf, Germany.

Since the aim to build a Blockchain-driven digital advertising ecosystem was initiated, AdRealm partnered with UPLTV. UPLTV is an AI-driven global advertisement mediation center with over ten million daily impressions served, and this has helped thousands of mobile game titles improve on their performance through optimizing lifetime value. Mei Li-Berlit shall be leading AdRealm and UPLTV’s Europe’s business expansion as well as regional operations.

AdRealm was founded with the motive of reshaping the global advertising ecosystem through Blockchain advertising. It was aimed at banishing problems which have long affected the industry such as data mobility, data leakage, data fraud, etc.

“We are pleased that Mei Li-Berlit has assumed the position of Europe GM for both businesses, she will be key to both UPLTV and AdRealm as we are seeing both innovation and blockchain rising in Europe,” said Brian Xie, Chairman of AdRealm Foundation.

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“Along with leaders in our other key markets, Mei will further strengthen our efforts in reshaping the digital advertising supply chain. Her extensive experience in business management, strategy as well as media solutions will be a vital piece in our global vision. We’re very excited for her to join us,” said Xie.

Prior to joining, Li-Berlit has held leading roles at NTT Docomo as well as the Managing Director of Gold Kiwi Media– where she led sales, partnership and channel strategy for the company. She also owns 778mobile, a mobile innovation and solutions provider focused on online marketing, advertising and content for both B2B and B2C products. Li-Berlit has Chinese roots; she holds an Engineer’s degree from RwtH Aachen and an MBA.

Appointing Li-Berlit is a part of the larger global business expansion plans especially since local offices have been built in local markets like South Korea, Vietnam, and Singapore. AdRealm is currently focusing on the first demo project which is to release in the second half of 2018.

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