Parsec Media, the mobile ad network with advanced ad formats and cost-per-second metrics, is expanding its leadership team by adding media trailblazer Adam Heimlich as President. In this newly created role, Heimlich will focus on new revenue streams and products for the firm. He will report to Parsec Media CEO Marc Guldimann.

Heimlich led search marketing at Razorfish, and later at Horizon Media, he founded HX, the first tech and fee-transparent trading desk within a major TV agency. HX was named a Top Ten Programmatic Agency by AdExchanger in 2017. In his most recent role, Senior Vice President of Media at Gale Partners, Heimlich helped brand advertisers adopt new advertising technologies and data-driven strategies.

“With a media veteran and creator like Adam on our team, Parsec will be positioned to thrive in the fast-approaching future of advertising, the one designed by direct-to-consumer brands, where optimization and transparent value is paramount,” said Guldimann. “His deep expertise, extensive technical knowledge and foresight makes him the perfect person to help us meet brands’ needs.”

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“I am excited to join the team at Parsec,” said Heimlich. “What inspires me most is the company’s commitment to scientific-level accountability and transparency, which can be seen in their cost-per-second metric. I have long championed these qualities, because brands need to make decisions based on actual evidence –whether it’s about performance of an ad or performance of a partner.”

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In his spare time, Heimlich dedicates his time to a variety of charities including serving on the Board of Directors of CHIPs (Community Help in Park Slope), a local soup kitchen and women’s shelter in Brooklyn.

Parsec Media, the mobile ad network with advanced ad formats and cost-per-second metrics, quantifies the success of creatives and tactics. Parsec works with leading publishers across every vertical to provide a 100 percent transparent, brand-safe, and contextually relevant environment for brands. With a focus on attention metrics, Parsec aligns all stakeholders around a common goal: creating ads that people enjoy and find relevant.

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