Industry Leader Brings 15+ Years of Digital Audio Measurement Expertise to Canadian Podcast Market

Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced the expansion of its Podcast Reports to Canada. The Canadian Podcast Report will provide insight into the Top Podcasts and Networks in Canada each month, as measured by Triton’s Podcast Metrics measurement service. The inaugural Canadian Podcast report will be issued in late Q1 2022.

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“We are excited to partner with Triton’s Podcast Reports to further validate the depth and variety of content we offer as Canada’s national public broadcaster”

“As podcast listening in Canada continues to rise, advertisers need reliable measurement to better understand the performance of on-demand and podcast content,” said John Rosso, President of Market Development at Triton Digital. “Expanding our Podcast Reports to the Canadian market, where we already have a strong presence, highlights our commitment to eliminate inconsistent measurement practices and self-reported data, providing content marketers, media buyers, and the audio industry at large with access to validated and transparent podcast metrics in the Canadian market for the first time.”

The Canadian Podcast report will provide media buyers with trusted, third-party podcast measurement to make more informed decisions around podcast advertising. In addition, the report will provide podcast networks in Canada with the reputable consumption data to grow podcast strategies, gain a better understanding of the listening audiences, and increase advertising revenue.

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Triton’s Canadian Podcast Report will rank podcasts and networks in accordance with the latest IAB Podcast Technical Measurement Guidelines, similar to the company’s U.S., Australian, Latin America, and Netherlands Podcast Reports. A number of preeminent podcast networks have already signed on to participate in the inaugural Canadian Podcast Report, including Bell Media, Canadian Broadcasting Corporation (CBC), and more.

“We are excited to partner with Triton’s Podcast Reports to further validate the depth and variety of content we offer as Canada’s national public broadcaster,” said Gigi Lui Forth, Director of Digital Sales, CBC & Radio-Canada Media Solutions. “We are the leading podcast publisher in Canada, and believe providing our clients with accurate, transparent, and objective measurement will be monumental for the incredible growth we are experiencing.”