AdTech Partnership: Bonzai Brings Creative Ad Formats to Adobe Advertising Cloud

Native & Programmatic AdvertisingStaff Writers

By Sudipto Ghosh On Jul 1, 2020

The partnership signifies an increase in appetite from advertisers and marketers for Bonzai’s programmatic creative management platform integrated into Adobe Marketing Cloud. Bonzai can save creative production time by up to 60%.

Leading global programmatic creative management platform, Bonzai, has announced a new partnership with Adobe Advertising Cloud.

Bonzai is a leading Programmatic Creative Management Platform leveraged by top Fortune 500 brands. Founded in 2011, their innovative and integrated self-serve platform allows marketers, agencies and publishers to create, distribute and optimize data-driven digital experiences, at scale, while enabling the creation of programmatic, display, mobile in-app and high impact creatives.

Bonzai integrated into Adobe’s DSP

Now, marketers and advertisers who use Adobe Advertising Cloud will be able to access Bonzai’s creative formats for their in-house campaigns, ensuring high-impact for brands across channels and devices. The partnership will see Bonzai integrated into Adobe’s DSP, and follows the platform’s other integrations with Apple, Google, and Mopub.

Bonzai’s platform aims to make it easy and accessible for brands to rapidly develop and deploy highly engaging experiences. The partnership is set to make Bonzai’s flagship high-impact programmatic formats like TruSkin, ScrollX, and Portal available at scale to any marketer or advertiser using Adobe Advertising Cloud, including those who have taken their marketing in house. Integrated in this innovative way, Bonzai can save creative production time by up to 60%.

Bonzai to serve programmatic high impact formats to Adobe Advertising Cloud customers

Adobe Advertising Cloud’s clients can now build, serve and analyze high impact creatives across multiple premium publishers using their own media deals. Around 200 sites are now integrated for Australia, New Zealand, and South-East Asia.

Bonzai CEO and Founder, Rahul Pandey, said Adobe approached the fast-growing company for the integration, following increasing requests from its customers.

“The partnership with Adobe demonstrates the urgent need for marketers and advertisers to be more empowered with an accessible and agile solution that enables them to deliver exceptional brand experiences to customers. We’re thrilled that Adobe has integrated Bonzai’s platform to bring programmatic high impact formats to their Marketing Cloud customers. With this integration, Adobe’s customers can access Australia’s most powerful ad-formats like TruSkin, ScrollX, Portal across devices. These formats are driving a much higher audience engagement and delivering goals for the marketers. Bonzai is excited with this integration and takes these formats to a larger set of customers through Adobe’s Marketing Cloud.”

Cassandra Tan, Head of Partnerships, APAC for Adobe Advertising Cloud says:

“At Adobe Advertising Cloud, we help brands deliver connected advertising experiences across Search, DSP and Creative. Integration with Bonzai opens up new ad formats and creative experiences that our brands can use to engage their audiences in new ways, which we’re excited about.”

With significant local Australian/APAC reach, Bonzai is integrated with a number of DSP’s, Exchanges and partners with over 100 publishers globally, and with all major premium publishers in Australia and New Zealand, including News, Nine, Seven, Carsales, Domain, The Guardian, SBS, ACM, Pedestrian, Gumtree, Bauer, NZME, Stuff, Yahoo.