Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from IAB, BackLite, Comcast, Amazon and 605.
Advertising measurement is a terrific science. When done right, it can drive sustained revenues with a retained customer base for a very long period of time. Even in 2020, CPM remains the most preferred choice of ad sales payment, despite programmatic specialists nailing down on new-age ad performance metrics such as the number of clicks, installs, completed views, and buy-ins.
Backlite Media Partners With Admobilize to Offer Clients Measurable Insight Into Cinema Advertising at Novo and Roxy Cinemas
BackLite Media, the MENA region’s premier out-of-home (OOH) advertising company and AdMobilize, the world’s number one audience intelligence company powering digital-out-of-home (DOOH) networks with real time, fully-anonymous AI, have announced a partnership to provide cinema advertisers with audience analytics for OOH inventory.
Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, and FreeWheel, a Comcast Company providing global technology solutions for the future of television advertising, announced a new industry solution that will bring programmatic capabilities to premium STB VOD video inventory.
Amazon DSP is a powerful Demand-side platform that allows Amazon advertisers to programmatically buy and place their display and video ads. Amazon DSP was launched to break the duopoly of Facebook and Google, and since 2018, when Amazon DSP was rebranded from APP, it has become a reliable medium for advertisers to feature multi-language ads and content on Amazon website.
605 Launches “605 IMP4CT” Attribution Solution to Measure Efficacy of Television Advertising Campaigns
605, a leading television measurement and analytics company, announced the launch of 605 IMP4CT, a self-service, web-based application providing full-funnel audience attribution solutions to quantify the impact of TV advertising on consumer behavior.
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