Browsing Tag

CRM Advertising

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from IAB, BackLite, Comcast, Amazon and 605. Time to Rethink your CRM Advertising Strategy, Courtesy Latest IAB Report Advertising measurement is a terrific science. When done right, it can drive sustained revenues with a retained customer base for a very long period of time. Even in 2020, CPM remains the most preferred choice of ad sales payment, despite programmatic specialists nailing…