Leading media consultancy MightyHive announced it is offering its global clients a free trial of MightyDesk, the tool suite which enables media buyers to effectively scale their programmatic operations. It connects to leading programmatic platforms and allows for the management of campaigns, automation of workflows, and generation of cross platform reports, alerts and insights.

The COVID-19 global pandemic has disrupted international economies and many industries are expected to face financial challenges throughout Q2. To help its clients save time and increase advertising return on investment (ROI) during this difficult time, MightyHive is offering the MightyDesk trafficking tool within the MightyDesk Automation module at no cost through the end of Q2 2020.

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Ad trafficking is the process of creating and setting up programmatic advertising campaigns in an efficient and effective way. It is one of the most critical, yet time- and labor-intensive aspects of digital marketing.

In this current climate, advertisers are in dire need of cost-effective and impactful solutions. MightyDesk was originally built to solve pain points MightyHive teams encountered when using programmatic platforms and is the same tool they use every day to service thousands of clients. MightyDesk Automation features helped one client save over 300 hours a month on ad trafficking tasks.

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“Trust and transparency across the marketing supply chain is more vital than ever,” said Pete Kim, CEO and founder of MightyHive. “We built MightyHive on these strong moral values, so we are proud to do our part in helping our industry survive and accelerating the digital transformation that is necessary for advertisers around the world. We’re pleased to offer our clients the same tool we rely on to run our business at a global level, MightyDesk, at no cost during this difficult time.”

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