Leading Amazon Agency Orca Pacific Announces Intent to Merge with MightyHive

We are thrilled to announce that Orca Pacific, the leading full-service Amazon agency and consultancy, intends to merge with MightyHive. The deal builds on S4Capital’s existing Amazon relationship, equipping teams with an end-to-end eCommerce offering, bridging the gap between media, creative, and measurement to deliver additional expertise and services capabilities across the group. With COVID-19 accelerating digital transformation trends and eCommerce sales expected to grow 18% in 2020 (eMarketer), Amazon will play an…

MightyHive Launches Global Data Practice

Leading data and digital media consultancy MightyHive announced the launch of its global data practice to help organizations better understand their customers and make informed decisions across their businesses with machine-learning (ML) technologies that drive the effective and sustainable use of connected first-party data and analytics. Eighty-seven percent of marketers consider data their organizations’ most underutilized asset, yet according to Forrester, more than half of marketers still feel overwhelmed by the…

Toby McAra Joins MightyHive as Head of Enterprise Data Solutions, EMEA

McAra will be instrumental in MightyHive’s data business expansion across the EMEA region Leading media consultancy MightyHive announced the appointment of Toby McAra as Head of Enterprise Data Solutions (EMEA). McAra brings over 20 years of commercial experience to this role and will join the EMEA sales team in securing new client engagements, driving continued growth and profitability. At MightyHive, McAra will be responsible for helping enterprise clients understand the importance of a data-centric approach, and…

Sayf Sharif Joins MightyHive as Senior Director of Data, North America

Sharif adds key skills to advance MightyHive analytics and attribution services Leading media consultancy MightyHive  announced the appointment of Sayf Sharif as senior director of data for North America. Sharif brings over 20 years of analytics experience to this role and will advance data strategy conversations with clients to drive media value, best-in-class user experience, and data integrity. At MightyHive, Sharif will build and lead data and analytics strategies for clients in North America and around the globe. He…

MightyHive Offers Clients Free Trial of MightyDesk Ad Trafficking Tool

Leading media consultancy MightyHive announced it is offering its global clients a free trial of MightyDesk, the tool suite which enables media buyers to effectively scale their programmatic operations. It connects to leading programmatic platforms and allows for the management of campaigns, automation of workflows, and generation of cross platform reports, alerts and insights. The COVID-19 global pandemic has disrupted international economies and many industries are expected to face financial challenges throughout Q2. To…

Julien Coquet Joins MightyHive as Director of Analytics, EMEA

Coquet will lead MightyHive’s continued data analytics growth in the region Leading media consultancy MightyHive announced the appointment of Julien Coquet as Director of Analytics for Europe, Middle East and Africa (EMEA). Julien brings over 15 years of analytics experience to this role and will join the EMEA data analytics team by leading client consulting, strategy and direction, thought leadership and team development. At MightyHive, Coquet will be responsible for building and servicing data analytics clients across…

MightyHive Adds Japan Certification for Google Cloud Platform

Leading media consultancy MightyHive announced its Japan team has been certified as a Google Cloud Platform Partner for sales and service. As a Google Cloud Platform Partner, MightyHive empowers Japanese brands to activate their data more effectively and guides clients on strategic data management. The company was initially certified as a Google Cloud Platform Partner in 2018 and is proud to announce the addition of Google Cloud Platform capabilities for clients in Japan. Marketing Technology News: Constant Contact Expands…

Cheddar Selects MightyHive for Programmatic Advertising

Cheddar, the leading post cable networks company announced that it has selected MightyHive as its partner for programmatic advertising services. "Cheddar is a leader and, in some ways, unique in over the top video news broadcasts. Their ad offering is innovative, and advertisers are clearly responding. We are thrilled to be working with Jon and Cheddar." - Martin Sorrell Cheddar has tapped MightyHive to extend the reach and impact of select client campaigns programmatically. Cheddar will also partner with MightyHive to…

MightyHive Announces Agreement to Merge with S4 Capital

On December 4, 2018, MightyHive announced its agreement to merge with S4 Capital, with an anticipated closing date as soon as practicable. The official announcement London Stock Exchange UK regulatory disclosure can be found. MightyHive is proud to join forces with S4 Capital. The merger will enable MightyHive to meet rapidly growing demand from clients and expand the opportunities that MightyHive can help our clients unlock. We are particularly excited about the impact this news will have on the global brands and…

MightyHive One of Five Companies in US Certified for Google Attribution 360 Beta

Helps Enterprise Marketers Decipher Digital Media Attribution with Unprecedented Accuracy MightyHive, the premier Programmatic Solutions Partner, announced that it is one of the exclusive groups to receive certification for the Google Attribution 360 platform in the US, currently in pilot with Fortune 100 customers. This key certification will allow MightyHive enterprise clients to access both programmatic media buying and attribution expertise under one roof. MightyHive, already Google's largest DoubleClick Certified…

Treasure Data Unveils Global Partner Program

Treasure Data unveiled its Global Partner Program, offering agencies, consultancies, technology service providers, independent software vendors (ISVs), and data specialists new certifications, training, and technical, marketing, and sales support for the Company’s market-leading Customer Data Platform (CDP). The program will be launching with 20 strategically selected partners and is set to grow as we continue to expand our customer base in all territories. "Enterprises are turning to trusted partners in their respective…

Creatio Named A Leader in The 2020 Gartner Magic Quadrant

Creatio, a global software company providing a leading low-code platform for process management and CRM, announced it has been named a Leader in the July 2020 Gartner’s Magic Quadrant for Sales Force Automation(1). It is the fifth consecutive year the company has been included in the Gartner Magic Quadrant for Sales Force Automation, and the second time it has been identified as a Leader. The report evaluates 15 vendors for their sales force automation (SFA) systems. Creatio believes its position as a Leader in the July…

Zilliant and Standav Announce Official Partnership

Joint customers have access to best-in-class pricing solutions paired with leading implementation expertise Zilliant, the industry leader in intelligent B2B price optimization, price management and sales guidance software, announced its official partnership with Standav, a leading technology solutions company. "After many years of working closely with Zilliant, we're extremely happy to enter this official partnership," said Standav Founder and Chief Executive Officer Harsha Reddy. "Zilliant has a long-standing track…

Yotpo Raises $75 Million in Funding, Sets Sights on Creating a Single Platform for All eCommerce Marketing

Led by Bessemer, Yotpo's Series E Funding Will Fuel Marketing Innovation to Help eCommerce Businesses Drive Revenue As COVID-19 Propels Consumers Online Yotpo, the leading SaaS-based eCommerce marketing platform that helps retail brands accelerate online revenue growth, announced $75 million in Series E funding. The company has raised $176 million in total. Led by Adam Fisher, Bessemer Venture Partners (BVP) is increasing its investment in Yotpo in response to the company's consistent growth and strong performance.…

Exabeam Announces New Use Case Licensing and Content Library to Simplify SIEM Adoption

First two use cases, along with new Cloud Connector and Turnkey Playbook for Threat Intelligence, promote efficiency, faster insider threat and compromised credential detection During the Black Hat USA 2020 Virtual Event, Exabeam, the Smarter SIEM company, announced that customers can now license its cloud SIEM technology by use case, beginning with licensable use cases for expedited insider threat and compromised credential detection. In addition, to simplify the process of acquiring and installing critical security…

RMT And Semasio Introduce Motivation-Based Targets

Now available in leading DSPs and the LiveRamp Data Marketplace 95% of decision making is subconscious. (Dr. Gerald Zaltman, Harvard) 65% of the sales and branding effect of brand advertising is delivered by the creative. (TRA, Apollo, NC Solutions are formerly known as Nielsen Catalina, Mars Catalyst) That 65% consists of subconscious motivating signals emanating from the ad to be received by the subconscious of the viewer. Research Measurement Technologies, Inc. (RMT) specializes in coding ads by their 265…

Wakefern Taps Inmar Intelligence Retail Cloud To Expand Its Retail Media Network

Wakefern will utilize the Inmar Intelligence Retail Cloud, an integrated suite of marketing technologies and services, to build and support its Retail Media Networks, incorporating off-site programmatic media Inmar Intelligence, a data-driven technology-enabled services company, announced Wakefern Food Corp, the largest retailer-owned cooperative in the United States, is expanding its use of Inmar’s Retail Cloud to offer targetable and attributable off-site media at scale for its brands. The New Jersey-based cooperative…

Pypestream Introduces Conversational Ads, Delivering Engaging and Personalized Experiences

Upending traditional display ads, Conversational Ads move customers through sales and marketing funnels more effectively, creating dynamic, feature-rich interactions Pypestream, the leading conversational AI platform with all-in-one cloud messaging, announces Conversational Ads, an immersive brand experience driven by in-ad engagements. Conversational Ads transform present-day display ads by incorporating conversational AI alongside rich features like video, carousels, and surveys, creating authentic two-way messaging…

MomentFeed Founder Joins SOCi as it Continues Momentous Growth

Marketing platform pioneers Rob Reed and Afif Khoury join forces to dominate multi-location marketing SOCi, the leading all-in-one platform for "next-level" multi-location marketers, announced that Rob Reed, Founder and former CEO of MomentFeed, joined the company full-time as Strategic Advisor - Enterprise Brands. The news follows SOCi’s impressive growth in Q2 2020 in which the company continued to exceed revenue goals in the midst of one of the worst economic markets in decades. SOCi has also grown the number of…

Stephen Arnold Music and TradeCafe Leverage the Power of Sonic Branding

Bassett & Walker’s new cloud platform for trading agricultural commodities has a sonic signature that says “confidence, reliability and security.” As part of the launch of its new cloud-based trading platform, TradeCafe™, international agricultural commodities trader Bassett & Walker Inc. asked Stephen Arnold Music to create sonic branding that was memorable, conveyed security, confidence and integrity, and was pleasing enough to stand up to hundreds of repetitions. It had to appeal to a global clientele of…