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MightyHive

Leading Amazon Agency Orca Pacific Announces Intent to Merge with MightyHive

We are thrilled to announce that Orca Pacific, the leading full-service Amazon agency and consultancy, intends to merge with MightyHive. The deal builds on S4Capital’s existing Amazon relationship, equipping teams with an end-to-end eCommerce offering, bridging the gap between media, creative, and measurement to deliver additional expertise and services capabilities across the group. With COVID-19 accelerating digital transformation trends and eCommerce sales expected to grow 18% in 2020 (eMarketer), Amazon will play an…

MightyHive Launches Global Data Practice

Leading data and digital media consultancy MightyHive announced the launch of its global data practice to help organizations better understand their customers and make informed decisions across their businesses with machine-learning (ML) technologies that drive the effective and sustainable use of connected first-party data and analytics. Eighty-seven percent of marketers consider data their organizations’ most underutilized asset, yet according to Forrester, more than half of marketers still feel overwhelmed by the…

Toby McAra Joins MightyHive as Head of Enterprise Data Solutions, EMEA

McAra will be instrumental in MightyHive’s data business expansion across the EMEA region Leading media consultancy MightyHive announced the appointment of Toby McAra as Head of Enterprise Data Solutions (EMEA). McAra brings over 20 years of commercial experience to this role and will join the EMEA sales team in securing new client engagements, driving continued growth and profitability. At MightyHive, McAra will be responsible for helping enterprise clients understand the importance of a data-centric approach, and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from MightyHive (Native & Programmatic Advertising), Informatica (Data Management Platform), Genesys (Customer Experience Management), Atento (CRM), Genesys Cloud, Tableau Software (Data Visualization), OneLogin (Identity Management)and Twilio SendGrid (Identity Management). MightyHive Offers Clients Free Trial of MightyDesk Ad Trafficking Tool Leading media consultancy MightyHive …

MightyHive Offers Clients Free Trial of MightyDesk Ad Trafficking Tool

Leading media consultancy MightyHive announced it is offering its global clients a free trial of MightyDesk, the tool suite which enables media buyers to effectively scale their programmatic operations. It connects to leading programmatic platforms and allows for the management of campaigns, automation of workflows, and generation of cross platform reports, alerts and insights. The COVID-19 global pandemic has disrupted international economies and many industries are expected to face financial challenges throughout Q2. To…

Julien Coquet Joins MightyHive as Director of Analytics, EMEA

Coquet will lead MightyHive’s continued data analytics growth in the region Leading media consultancy MightyHive announced the appointment of Julien Coquet as Director of Analytics for Europe, Middle East and Africa (EMEA). Julien brings over 15 years of analytics experience to this role and will join the EMEA data analytics team by leading client consulting, strategy and direction, thought leadership and team development. At MightyHive, Coquet will be responsible for building and servicing data analytics clients across…

MightyHive Adds Japan Certification for Google Cloud Platform

Leading media consultancy MightyHive announced its Japan team has been certified as a Google Cloud Platform Partner for sales and service. As a Google Cloud Platform Partner, MightyHive empowers Japanese brands to activate their data more effectively and guides clients on strategic data management. The company was initially certified as a Google Cloud Platform Partner in 2018 and is proud to announce the addition of Google Cloud Platform capabilities for clients in Japan. Marketing Technology News: Constant Contact Expands…

If First-Party Data Is the High Ground, Customer Experience Is the Escalator

You can’t advertise your way into first-party data superiority. So, you better have a customer experience strategy if you expect to win. First-Party Data: An Oldie but a Goodie Ever since Sears & Roebuck launched its famous direct-mail catalog in 1893, brands have used first-party data to grow and compete. Today, direct-to-consumer upstarts are making savvy use of first-party data to edge out older incumbents. But there are only so many brands a typical consumer has the time or inclination to directly interact with, so…

New Report: Advertiser Perceptions’ Latest Study Reveals 200+ Brand Marketers’ First-Party Data Use Goals and Significant Data-Confidence…

Most Marketers Clear on Goals and Intent. Only a Minority Very Confident They’ll Realize Potential in Time In a new report released, Advertiser Perceptions, the leader in data-driven business intelligence for the advertising industry, and MightyHive, the leading media consultancy, share the findings of a recent survey of over 200 senior brand marketers. Titled “The Data-Confident Marketer,” the study examines marketers’ views on first-party data: how they’re using it, where it lives in their organization, and how soon they…

Cheddar Selects MightyHive for Programmatic Advertising

Cheddar, the leading post cable networks company announced that it has selected MightyHive as its partner for programmatic advertising services. "Cheddar is a leader and, in some ways, unique in over the top video news broadcasts. Their ad offering is innovative, and advertisers are clearly responding. We are thrilled to be working with Jon and Cheddar." - Martin Sorrell Cheddar has tapped MightyHive to extend the reach and impact of select client campaigns programmatically. Cheddar will also partner with MightyHive to…

MightyHive Announces Agreement to Merge with S4 Capital

On December 4, 2018, MightyHive announced its agreement to merge with S4 Capital, with an anticipated closing date as soon as practicable. The official announcement London Stock Exchange UK regulatory disclosure can be found. MightyHive is proud to join forces with S4 Capital. The merger will enable MightyHive to meet rapidly growing demand from clients and expand the opportunities that MightyHive can help our clients unlock. We are particularly excited about the impact this news will have on the global brands and…

MightyHive One of Five Companies in US Certified for Google Attribution 360 Beta

Helps Enterprise Marketers Decipher Digital Media Attribution with Unprecedented Accuracy MightyHive, the premier Programmatic Solutions Partner, announced that it is one of the exclusive groups to receive certification for the Google Attribution 360 platform in the US, currently in pilot with Fortune 100 customers. This key certification will allow MightyHive enterprise clients to access both programmatic media buying and attribution expertise under one roof. MightyHive, already Google's largest DoubleClick Certified…