Helps Enterprise Marketers Decipher Digital Media Attribution with Unprecedented Accuracy
MightyHive, the premier Programmatic Solutions Partner, announced that it is one of the exclusive groups to receive certification for the Google Attribution 360 platform in the US, currently in pilot with Fortune 100 customers. This key certification will allow MightyHive enterprise clients to access both programmatic media buying and attribution expertise under one roof.
MightyHive, already Google’s largest DoubleClick Certified Marketing Partner and a leading Google Analytics Certified Partner, has more than 400 clients running media through its platform. With this expertise, the company can equip brands and agencies with powerful and precise analytics revealing how paid media channels are contributing to performance. With credible insights into ad effectiveness, advertisers will be able to allocate media budgets more effectively, eliminate wasted spend, and ultimately drive stronger results.
Google Attribution 360 taps into Google’s unparalleled user graph to offer cross-device, cross-channel attribution analysis that can be further enhanced by advertisers’ first-party campaign data. Marketers are also able to use predictive analytics to model the impact of budget changes and optimize media spend across channels.
By aggregating marketing touchpoints across DoubleClick, Google AdWords, and Google Analytics, Google Attribution 360 offers marketers a uniquely comprehensive – and ultimately more accurate – view of the relative contributions of campaigns and media channels. The data-driven attribution methodology and model-comparison features available in Google Attribution 360 also give marketers vastly superior insights when compared to outdated and misleading attribution methodologies such as last-touch.
“MightyHive has developed a truly unique offering that brings programmatic media buying and data-driven attribution under one roof. With Google Attribution 360, we can bring game-changing insights to advertisers who expect greater clarity than ever before into how their media dollars are influencing performance,” said Ming Wu, Chief Revenue Officer at MightyHive.
In addition to its existing Google Analytics 360 service, MightyHive will offer Google Attribution 360 on a managed-service basis.