Leading Digital Marketing Agency Creates Technology Solutions Group Building On Doubleclick Certified Marketing Partnership.
Global digital marketing leader Jellyfish Group announced the launch of an exciting new division, Jellyfish Dynamix. A technology solutions group, Jellyfish Dynamix evolved from the company’s early participation as a DoubleClick Certified Marketing Partner and Google Analytics Certified Partner. The Group specializes in providing access and support to DoubleClick, Google Analytics 360 Suite, Cloud applications and Creative for both advertisers and their agencies.
“There is a movement away from black box practices. We are empowering both advertisers and agencies to have their own best of breed marketing and analytics stack – DoubleClick and Google – with full transparency and data ownership. Jellyfish Dynamix is their partner, leveraging whatever tools and support is needed for campaign success.” says Kevin Buerger, Executive Vice President and Managing Director.
Jellyfish Dynamix will provide customers both large and small with a full range of support options from self-service to fully-managed programmatic solutions, plus group and 1-on-1 training. With DoubleClick and the Google Analytics 360 Suite, Jellyfish Dynamix will be able to help marketers make better decisions faster to drive business results. The company will make it easier for customers to access the platforms’ built-in intelligence and insights from Google that can be put into action right away.
Through Jellyfish Dynamix, advertisers will have transparency and ownership of their business data, and be able to leverage a sophisticated platform for their media management. Agencies will be able to support their clients advertising and analytics needs with integrated platforms, clear reporting, and a holistic view of their customer journey.
For over two years, Jellyfish has been a DoubleClick Certified Marketing Partner and Google Analytics Certified Partner in the US, and EMEA, and was recently certified as a DoubleClick Certified Marketing Partner for Creative services. Separate from the existing agency business, Jellyfish Dynamix is a standalone technology solutions group that will manage all solutions support and strategy services for our DoubleClick Certified Marketing Partner Program. This will provide advertisers and agencies with access, strategic support, management, training and implementation for the entire range of Google’s marketing solutions.