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VideoAmp Appoints Andrew Gaudin as Chief Privacy and Legal Officer

Ad tech enabling company for TV, OTT and digital video companies, VideoAmp, Inc appointed Andrew Gaudin, as Chief Legal & Privacy Officer. Ad tech enabler company VideoAmp, Inc appointed Andrew Gaudin, as Chief Legal & Privacy Officer. Tasked with forging new industry standards, Gaudin will revolutionize the company’s global legal and privacy affairs, expand its base of clients and partnerships, and drive privacy compliance initiatives without compromising on the quality in a dramatically changing legal environment.…

Innovid Continues Rapid Global Expansion with New Tokyo Office and Appointment of Toichiro Watanabe as Regional Director, Japan

Leading Connected TV and Video Advertising Platform Brings Its Award-Winning Technology and Video Solutions to Japan to Meet Accelerating International Demand Innovid, the world’s leading connected TV and video advertising platform, announced its global expansion in Japan, with the opening of its Tokyo office and the appointment of local industry veteran Toichiro Watanabe to oversee Innovid’s presence as regional director. Watanabe’s expertise in this region and his in-depth knowledge of ad serving technologies positions…

FreeWheel Appoints Utpal Kalita as Chief Technology Officer for Blockgraph

Blockgraph Is an Industry Initiative Designed to Create a Secure Way to Use Data and Share Information FreeWheel, A Comcast Company, announced that it has appointed Utpal Kalita as chief technology officer and vice president, engineering, for Blockgraph, an industry initiative designed to create a secure way to use data and share information. “As we looked for a CTO to help us realize our transformative vision, it was critical to find a leader with a strong track record of leading and inspiring teams to pioneer and build…

LinkedIn Introduces Latest Measurement with Google Campaign Manager for Better Attribution

LinkedIn Has Announced a Measurement Integration with Google Campaign Manager (Formerly DoublClick Campaign Manager), Now Part of Google Marketing Platform Bid adieu to the traditional ways of LinkedIn ad measurement. Today, LinkedIn announced a major integration with Google Marketing Platform to provide accurate attribution of every LinkedIn ad inside a single, unified reporting dashboard. For B2B marketing teams, this new integration could solve complex issues pertaining to LinkedIn ad measurement. Recommended: …

AdSwerve Acquires Analytics Pros to Further Strengthen Position in Google Marketing Technology

The Denver-Based Google Marketing Platform Partner Acquired One of Google’s Largest Analytics Partners and Resellers, the Seattle-Based Analytics Pros AdSwerve, a leading Google Marketing Platform Partner, announced it has acquired Seattle-based Analytics Pros, Inc. – a top Google Analytics 360 and Google Cloud partner and reseller. This acquisition, funded by private equity investment firm Abry Partners, creates one of the only companies in the world that provides service across the entire spectrum of the Google…

Google Marketing Platform May End ‘Church and State’ Separation in Programmatic (Here’s Why That’s Okay)

Last month, Google surprised the adtech world by rebranding AdWords and merging two of its best-known brands -- DoubleClick and Google Analytics -- into what it now calls the Google Marketing Platform (GMP). The move is a sign of how dramatically digital marketing has changed over the last few years. Google first launched its cash-cow AdWords product in 2000, four years before Facebook arrived on the scene and seven before Twitter and the iPhone. It acquired Urchin in 2005, rebranding it to Google Analytics, and…

Invoca Announces Enhanced Integrations with Google Marketing Platform and AMP Support

The Call Tracking & Analytics Platform’s Deeper Integrations with Google Make AI-Powered Call Intelligence Data More Valuable to Marketers Leading call tracking software provider, Invoca has announced that it has launched enhanced integrations with Google Ads and Google Marketing Platform (formerly AdWords and DoubleClick, respectively). The company has also announced additional support for Google Accelerated Mobile Pages (AMP). The improved integrations with Google’s suite of ad tools allow users of Invoca’s AI-powered…

Jellyfish Hires Growth Hacker Sean McDonald as the US Head of Client Services

Jellyfish Hires Aims to Accelerate Growth with Sean McDonald as the US Head of Client Services to Support Expanding Client Base Jellyfish, the world's biggest boutique agency, announced that Sean McDonald has joined the team as the US Head of Client Services. Highly regarded for his results-driven, client service acumen, Sean McDonald brings a proven track-record creating and implementing successful growth strategies for some of the best-known agencies, including Reprise Media and Digitas. Recommended Read: Influencer…

DoubleClick Search and adMarketplace Partner to Launch Engine Track Reporting Integration

The Partnership Also Allows Marketers to Create DoubleClick Clickserver URLs Within the AdMarketplace Platform In a move that will help search advertisers centralize performance metrics and coordinate investment strategy, DoubleClick Search integrates adMarketplace as a founding Engine Track partner. DoubleClick Search helps advertisers create, manage, and grow their digital marketing campaigns. With Engine Track, advertisers can now view their adMarketplace cost and conversion metrics directly within the DoubleClick…

Rubicon Project Now Offers Programmatic Guaranteed Buying Marketplace to Third-Party DSPs

Google’s DoubleClick Bid Manager Integrates with Rubicon Project for Programmatic Guaranteed Buying Rubicon Project, the Global Exchange for Advertising, has announced that it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Google’s DoubleClick Bid Manager is the first DSP to integrate with Rubicon Project’s exchange for programmatic guaranteed buying. Rubicon Project is the only third-party exchange to currently offering programmatic guaranteed buying for all deal types…

Centro Converges Creative Ad Reporting of Major Digital Channels To Show Holistic Campaign Performance

Centro’s Programmatic Ad System Delivers Digital Media Buying, Workflow, Measurement and Business Intelligence; Additional Release Centralizes Inventory Availability Data from All Channels and Markets Centro, a provider of enterprise-class software for digital advertising, today announced that users of its Basis programmatic ad platform will be able to converge ad creative performance data from major delivery sources. Basis now offers users creative reporting across their campaigns, providing granular ad-level data from…

CtrlShift Taps Dominic Powers as New CEO  

Dominic Powers Is Taking over from Deepika Nikhilender, Who Stepped down to Pursue New Opportunities Global audience solutions company, CtrlShift, has announced the appointment of Dominic Powers as Chief Executive Officer, effective immediately. He takes over the role from Deepika Nikhilender, who has stepped down to pursue new opportunities. Commenting on his appointment, Powers said, "I’m excited to be taking on a bigger role with CtrlShift, to drive our mission to fix a broken industry and give control back to…

Jellyfish Dynamix Launches As Technology Solutions Provider for DoubleClick, Google Analytics 360 Suite and Google’s Cloud

Leading Digital Marketing Agency Creates Technology Solutions Group Building On Doubleclick Certified Marketing Partnership. Global digital marketing leader Jellyfish Group announced the launch of an exciting new division, Jellyfish Dynamix. A technology solutions group, Jellyfish Dynamix evolved from the company’s early participation as a DoubleClick Certified Marketing Partner and Google Analytics Certified Partner. The Group specializes in providing access and support to DoubleClick, Google Analytics 360 Suite, Cloud…