China’s Booming Tech Sector Prompts Expansion of Award-Winning Digital Platform Joomag
Joomag — the all-in-one digital platform complete with integrated content marketing, digital publishing, corporate communications, and sales engagement solutions — is expanding its operations into China, the company announced recently.
Headquartered in Silicon Valley, Joomag features a unique, SaaS-based platform coupled with its flagship Crater Editor. The interactive content creation tool is used by more than 500,000 businesses worldwide to create, distribute, track, and monetize digital content from a centralized platform, boosting productivity in the process. Joomag has already expanded its services into Europe and the Commonwealth of Independent States, establishing regional offices in Munich and Moscow.
“We’ve been eyeing the Chinese market for quite awhile now,” said Ruben Vardanyan, founder and CEO of Joomag. “China’s economy is one of the world’s largest emerging markets and presents a promising opportunity for many international companies. It’s a chance for us to accommodate both Chinese and international businesses. For example, Joomag is a great tool for small and medium-sized Chinese businesses who need help digitizing their marketing, digital publishing, corporate communications, or sales operations. But companies in other international markets can use our platform to globalize their services and reach new Chinese audiences, too. It’s a win-win situation. We’ve taken every step necessary to ensure we comply with all laws and regulations in China. Now, we are ready to go.”
Gevorg Grigoryan, General Manager of Joomag’s newly established office in Shanghai, echoed Vardanyan’s sentiments: “Over 77 million companies operate in China. And with that number increasing every day, it’s en route to becoming a tech superpower that rivals the United States itself. For any growing company with overseas aspirations, China is the ideal destination to expand in. There’s an opportunity here that we simply cannot afford to miss.”
China is the world’s largest eCommerce market, setting benchmarks for current and future global retailing initiatives. With a mobile-first consumer approach, innovative social commerce model, and trusted digital payments infrastructure, the country’s explosive tech market growth has piqued international interest. And for innovative tech companies like Joomag, China’s progress has unearthed entirely new niche markets waiting to be filled. “With Joomag’s innovative sales engagement and content marketing solutions,” says Grigoryan, “Chinese e-marketers can distribute various catalogs and other materials to millions of consumers in an easy-to-use format.”
Currently, Joomag offers comprehensive digital solutions for the following 4 sectors, all of which Vardanyan assures can adapt to the Chinese market:
- Digital publishing: Online education, music, and e-books comprise the “Big 3” of China’s digital publishing industry. E-books are the fastest-growing division of online bookstores in China, and with the country forecasted to become the world’s largest digital market by 2018, publishers can leverage Joomag’s platform to create and deliver impactful online content to readers. Joomag offers 3 different EDU plans and services over 10,000 educational institutions worldwide. Publishers are also able to add audio and music files to their interactive content.
- Sales engagement: China’s e-commerce sector continuously sees double-digit growth year after year. Consumers are invested and spending confidently, suggesting that consumption will only continue to increase. With Joomag’s built-in analytics, businesses can continue to ameliorate the user experience by mining valuable user insights and identifying pain points. “With content usage data, businesses can quickly resolve customer problems by learning what they do and don’t like,” explains Vardanyan. “Page views, average session durations, link clicks– metrics like these help users fetch insights and optimize web content for more conversions and engagement.”
- Corporate communications: According to China Daily, an astonishing 12,000 new companies were registered in China every day in 2015. The boom, attributed to deepened reforms in the business sector, has also left millions of new workers in need of a comprehensive communications platform. With large-scale collaboration and user management tools, Joomag provides a tailored internal communications program, allowing companies to communicate with their employees, the public, and important stakeholders more effectively.
- Content marketing: Mass appeal has pressured marketers in China who, in an effort to attract nearly 1.5 billion consumers, are often forced to compromise content quality and longevity. For Vardanyan and the Joomag team, the dilemma was a familiar one. “They’re pressured to create content on a regular basis; we know what that’s like. A handful of our existing clients have worried about diluting their core values and content by trying to appeal to everyone quickly. But our platform prioritizes quality and quantity, meaning users can pump out great online content without sacrificing anything at all. In the long run, our goal is to help businesses promote their services within a more sustainable content marketing framework.”
From imitator to innovator, the tide has undoubtedly turned in China’s favor. Its evolution into a consumer economy has accentuated the country’s new internal-oriented focus. In turn, companies like Joomag seeking to expand abroad and penetrate more markets are establishing international footholds by providing services of value to millions of consumers. For China, then, the future of interactive marketing, sales, publishing, and communications is looking very bright.
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