Upending traditional display ads, Conversational Ads move customers through sales and marketing funnels more effectively, creating dynamic, feature-rich interactions
Pypestream, the leading conversational AI platform with all-in-one cloud messaging, announces Conversational Ads, an immersive brand experience driven by in-ad engagements. Conversational Ads transform present-day display ads by incorporating conversational AI alongside rich features like video, carousels, and surveys, creating authentic two-way messaging interactions between consumers and brands at scale.
Pypestream’s patents on ad unit technology provided a foundation for this breakthrough in serving display ads as conversational experiences. This new sophistication shifts the display ad paradigm and takes ad engagement and personalization to a new level.
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Brands that implement Conversational Ads can tailor experiences to deliver personalized recommendations on a wide range of topics, from insurance policy quotes to eCommerce product promotions to streaming content subscription packages. These feature-rich interactions are powered with military-grade security and strict compliance with CCPA and GDPR. Conversational Ads can be targeted across thousands of publisher sites to both mobile and desktop devices.
“Banner blindness has forced brands to make their ads bigger, bolder and brighter. Unfortunately, this strategy has exemplified the ‘law of diminishing returns’ in that consumers are just getting more annoyed and ‘turned off,” said Richard Smullen, CEO at Pypestream. “The answer is not to get louder but to get smarter, to get more personal, and with that, better understand the consumers and their intent. Conversational ads powered by AI achieve this at scale and as these new ad units gain adoption, the entire advertising landscape will shift to ongoing dialogues.”
According to a report by Kargo, display ads have an 80% viewability rate but are only looked at an average of 1.9% of the total time a person is on a webpage. Pypestream Conversational Ads solve the engagement challenge by delivering personalized ad content based on customer data and interactions. Proving this, an early customer saw a 25% increase in engagement when serving Conversational Ads compared to industry average click-through rates for display advertising. By upending the traditionally one-sided experience, Conversational Ads can foster organic conversations at the exact right moment and help customers move through sales and marketing funnels.
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“When it comes to engaging with advertising, power lies in the hands of consumers. People are savvier than ever about interacting with ads on their terms and timetable. They want personalization and customer-centricity — and importantly, they want humanity from brands and an experience that’s conversational,” said Michael Kassan, Chairman and CEO of MediaLink. “Pypestream’s approach to reshaping customer interaction will help brands effectively forge that kind of relationship with people.”
Brands implementing Conversational Ads can optimize and personalize customer journeys with Pypestream’s Dovetail™ AI, which recognizes and adapts to tone, sentiment and even emojis. Dovetail’s natural language understanding capabilities enable conversations to cover anything from product questions to pricing and paths to purchase.
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