To help businesses improve the return on investment of their programmatic advertising campaigns, Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, and ID5, the independent identity solution for digital advertising, today announced a joint partnership to give Narrative Data Streaming Platform users access to ID5’s offerings. The two companies also announced that Narrative has joined the ID5 Inside Partner Program enabling Narrative to integrate with ID5 in order to distribute its Universal ID to publishers, data providers, and the wider advertising technology ecosystem.

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“The joint partnership between Narrative and ID5 will help adtech and martech businesses and professionals better capitalize on their digital advertising campaigns,” said Nick Jordan, founder and CEO of Narrative. “Users will now have seamless access to ID5 solutions on Narrative’s Data Streaming Platform enabling them to connect to a broader range of datasets to improve monetization and user experience in a privacy-compliant way.”

ID5 provides publishers and ad tech platforms with privacy-first identity solutions that enable user-level recognition and better match rates in all browsers, while the Narrative Data Streaming platform gives users rapid access to data from more than 55 suppliers with just one integration.

“We are delighted to welcome Narrative as the newest member of the ID5 Inside Partner Program, and to have our ID5 solutions available on the Narrative Data Streaming Platform,” said Mathieu Roche, co-founder and CEO, ID5. “Narrative clients will now be able to trade data with each other more efficiently and with better match rates, both with and without cookies. This partnership will help them maximize the value of their data and inventory to increase programmatic advertising results.”

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