Browsing Tag

ID5

Eyeota Integrates ID5’s Universal ID to Enhance Audience Identity Resolution

In preparation for the cookieless future, Eyeota rolls out data diversity initiative Eyeota, the leading audience technology platform enabling the intelligent use of data, announced its global integration with ID5’s Universal ID to further boost the clarity of its Audience Identity Resolution. Eyeota’s Audience Identity Resolution connects multiple IDs associated with a user enabling marketers to access people-based audiences without third-party cookies. This global integration with ID5 is part of Eyeota’s larger data…

ID5 and Primis Announce Partnership

Primis, The Video Discovery Platform have joined some of the leading ad tech platforms in the world to support ID5, the independent shared identity infrastructure providing premium publishers and ad tech platforms with a universal ID solution to improve user recognition in programmatic advertising. Primis, a valued property of Universal McCann and IPG, is joining the likes of Amobee, MediaMath, Pubmatic and many other notable ad-tech players in their common goal to improve user recognition and match rates and reduce the…