Delivering a look at how a tumultuous year impacted email opt-out activity.
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Since 2018, OPTIZMO has been publishing research on global email opt-out behavior, based on the hundreds of millions of opt-outs processed by the company’s platform. The infographics have focused largely on three key pieces of data around these opt-out requests:
WHERE – a look at the geographic information related to opt-out requests
WHEN – a deep dive into the day of the week and time of day when opt-out requests are submitted
WHAT – depicting device and software data related to opt-out requests
OPTIZMO is uniquely positioned to analyze this data and publish these infographics, due to its position as the industry leader in delivering solutions around the collection, processing, storage, and distribution of email suppression files and opt-out requests. The company processes hundreds of millions of email opt-out requests every year, providing it with insights into these requests at a macro level.
While previously published Opt-Out Infographics showed various trends and changes year-over-year with regard to consumer opt-out behavior, 2020 represented an unprecedented year with consumers’ daily lives being impacted like never before. The company was intrigued to look at the data from 2020 and compare it to trends from the prior years, to determine if opt-out behavior changed in dramatic or smaller ways.
“With the unprecedented impacts on daily life that we all experienced in 2020, we were very interested to see if there would be noticeable changes in the ways people interacted with their email inboxes and how they chose to opt-out from email communications that weren’t relevant to them. The data did indeed show a variety of changes, some large and some smaller. It will be fascinating to watch the data in 2021 to see if some of these changes in behavior will shift back toward pre-2020 trends or if they end up being more permanent going forward,” said Tom Wozniak, Executive Director of Marketing at OPTIZMO.
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