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OPTIZMO

MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO

"It is my sincere belief that email will continue to grow, regardless of emerging digital channels." Tell us about your role at OPTIZMO and how you got here. What inspired you to start the company? I am the CEO and Co-Founder of OPTIZMO. I founded the company with my partner and CTO, Grant Fern, in early 2009, so we are celebrating 10 years of momentum this year. OPTIZMO was inspired by a need in our industry for Email Compliance, Suppression File and Data management platform that went above and beyond the utilitarian…

OPTIZMO Releases Guide to Email Suppression List Management

The Guide Provides a Reference for Email Marketers OPTIZMO Technologies, the industry leader in email suppression list management, has released its first guide to email suppression list management. The guide provides email marketers with information on the importance of email suppression management from a compliance standpoint and also discusses different ways it can be used to optimize overall email campaign performance. The guide is broken into sections covering CAN-SPAM compliance, the basics of email suppression list…

OPTIZMO Joins the International Association of Privacy Professionals

OPTIZMO Will Continue to Promote Effective Privacy Practices Throughout the Digital Advertising Ecosystem OPTIZMO Technologies, the industry leader in email suppression list management, announced that is has joined the International Association of Privacy Professionals (IAPP) to support effective privacy practices throughout the email and digital advertising industries in 2018 and beyond. The IAPP is a resource for professionals and companies looking to thrive in today’s rapidly evolving information economy. It is the…

Optizmo Continues to Lead the Industry in Suppression List Management and Automation Strategy

OPTIZMO Is Focused on Delivering Even More Tools and Capabilities to the Industry This Year OPTIZMO Technologies, the industry leader in email suppression list management, announced plans to roll out new and enhanced tools to help email marketers drive performance and grow their businesses while maintaining a focus on compliance. In the United States, email marketers and advertisers whose products and services are promoted through email initiatives need to stay compliant with the CAN-SPAM Act of 2003, which sets…