research

Australian university reaches more prospective students with virtual campus visits and leverages engagement data to drive personalized recruitment La Trobe University, a higher education and research institution in Melbourne, Australia, shifted its annual Open Day campus visits from in-person events to immersive digital experiences with ON24 (NYSE: ONTF). Using the ON24 Digital Experience Platform, La Trobe University delivered more than 100 live and pre-recorded virtual events to showcase their campuses and…

Recruitment marketing company earns first-ever recognition from The Post for outstanding workplace culture iHire has been named one of The Washington Post’s 2021 Top Workplaces in the Washington, D.C. area. Selection is based solely on employee feedback gathered through an anonymous third-party survey administered by research partner Energage, LLC, which measured several aspects of workplace culture, including alignment, execution, and connection. This year’s honorees include government contractors, real…

SaaS solutions provider Wedia has been listed in Forrester's Now Tech: Digital Asset Management for Customer Experience, Q2 2021 report. Wedia has been listed in the report "Now Tech: Digital Asset Management for Customer Experience, Q2 2021" by leading global market research company, Forrester. Digital Asset Management platforms provide companies with a central hub for their rich media content, making it easier to create, manage, share and reuse digital assets. Marketing Technology News: Noble Digital Commerce…

Whitepaper provides critical insights for publishers and advertisers navigating privacy changes including iOS14.5 and Apple's App Tracking Transparency framework Marketing Technology News: Mediaplanet and Danica McKellar Team Up to Help Increase Gender Diversity in STEM The past several years have seen significant evolution in both the web browser environment and the ecosystem of regulations, laws, and consumer awareness about privacy. That's why Comscore, a trusted partner for planning, transacting, and evaluating…

Awards offer recognition for exceptional technology innovations that advance business and IT BigID, a leader in data discovery and intelligence for privacy, protection and perspective, today announced it is a finalist in the Data category for this year’s annual Ventana Research Digital Innovation Awards. The annual Ventana Research Digital Innovation Awards recognize vendors that have introduced noteworthy innovations in technology that advance business and IT. The Digital Innovation Awards showcase advances in the…

DISQO’s cookieless, fully-permissioned, first-party view of consumers’ online behaviors uncovers cross-platform activity and the inaccuracy of siloed measurement methodologies Audience insights platform DISQO today released new research revealing the critical risks marketers face in understanding advertising performance when constrained by siloed measurement. As the loss of identifiers threatens to increase siloed measurement across the industry, DISQO’s cookieless measurement approach and insights show the overlapping use…

Analyst Firm Ranks McAfee Based on Product Offerings, Strategy, and Market Presence McAfee, the device-to-cloud cybersecurity company, today announced that market research firm Forrester recognized the company as a leader in The Forrester Wave™: Unstructured Data Security Platforms, Q2 2021 for its data protection technology, which is part of its MVISION Unified Cloud Edge (UCE) portfolio. In McAfee’s opinion, it has received the highest ranking in the report by a dedicated cybersecurity vendor. Marketing…

Enterprise Automation’s internal R&D group has completed projects for the drinking water industry using AVEVA artificial intelligence and data visualization software solutions and seeks partners for developing technology-based proofs of concept. Enterprise Automation, North America’s premier control systems integration firm serving the water and wastewater and life sciences industries today announced its most recent internal research and development projects using artificial intelligence and data…

Ascend.io, the data engineering company, today announced results from its second annual research study, The 2021 DataAware Pulse Survey, about the work capacity and priorities of data teams, including data analysts, data scientists, data engineers, and enterprise architects. Conducted in Q2 2021, findings from more than 400 U.S.-based data professionals reveal key insights on their teams’ current workload, productivity bottlenecks, and their organizations’ accelerated need for data products. Demonstrating the current…

The study found that there's a pervasive feeling of a lack of control or policing of the internet on behalf of users 77% worry about identity theft, 78% are worried about cybercrime, 73% are concerned about being tracked online Mozilla, the organisation behind the Firefox browser that puts people before profit, turned to global strategic insight consultancy The Mix to provide a consumer-led brand and communications strategy to inform and inspire their "UnFck the Internet" campaign. Marketing Technology News:Tricor…

Pega study demonstrates that greater collaboration across the business can transform organizations from intelligent automation laggards to leaders Businesses need greater executive buy-in, implementation across the organization and more robust governance if their intelligent automation deployments are to succeed, according to new research by Pegasystems Inc., the software company that crushes business complexity. The global study, conducted by research firm iResearch, surveyed 1,000 respondents in C-level, vice-president,…

Delivering a look at how a tumultuous year impacted email opt-out activity. OPTIZMO Technologies, the industry leader in email suppression list management, is pleased to announce the release of its annual Email Opt-Out Infographic, updated with data from 2020. Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities Since 2018, OPTIZMO has been publishing research on global email opt-out behavior, based on the hundreds of millions of opt-outs processed by the company’s…

100% of surveyed security and IT leaders confirmed that their organizations experienced a security compromise in the last year SailPoint Technologies Holdings, Inc the leader in enterprise identity security, today released the findings from a new survey of security and IT managers/directors that explored why large, well-resourced enterprises are continuing to be compromised. The one common denominator that stands out above the rest as a leading facilitator of cyber incidents – digital identities. Marketing Technology…

COVID-19 pandemic has shifted the priorities of consumers as well as businesses, but their priorities are not the same. Experian’s Global Insights Report says that consumers are engaging with businesses online more than ever before. The study found there has been a 20 percent increase overall in consumer online transaction activities, including a 41 percent increase in online grocery shopping, a 40 percent increase in applying for loans online, and a 22 percent increase for both ordering food online for delivery or for…

CTV is for Everyone: An In-Depth Look at US CTV Viewership in 2020 report uncovers CTV audience insights, viewing behavior, access points, and sentiment toward advertisements SpotX, the leading global video advertising platform, announced the release of its first global connected TV (CTV) viewership report titled "CTV is for Everyone." In partnership with US research firm Mintel, SpotX surveyed 1,500 US consumers to identify the characteristics of CTV viewers and their viewing habits, as well as how receptive they are…

Verint Intelligent Virtual Assistant Also Receives Highest Satisfaction Ratings for Product and Natural Language Understanding Verint Systems Inc., The Customer Engagement Company, announced it received highly satisfied scores from customers in product satisfaction, implementation and overall vendor satisfaction in DMG Consulting LLC’s new 2020/2021 Intelligent Virtual Agent Product and Market Report*. Marketing Technology News: Weyland Tech Engages The Benchmark Company to Explore Strategic Alternatives Customers ranked…

Millions of sensitive data records lost could cost top-earning tech companies an average of $174 million per day, research shows.  A new report reveals the reputational and financial impact of severe and catastrophic data breaches on top companies and social media platforms.  Apple could lose a staggering $83 billion per month, while Microsoft could experience a drop in value of $2.3 billion each week.  Businesses should prioritise security training for all staff, keep software updated and…

If you’re reading this, you have most likely made the smart decision to implement a Customer Data Platform (CDP) for your business. You already know that a CDP will lead to better customer insights and experiences, as well as improved inter-departmental communication in the long run. But now you want to know which one of the many CDP vendors out there is best for your business, and how to then implement the platform successfully. 1. Assess Your Business Needs Do not skip this step or you will regret it dearly! Be honest in…

Yonder introduces AI-powered Yonder Narrative to help brands navigate these influential subcultures, or “factions,” and the shifting mechanics of today’s internet The internet doesn’t work like it used to. There are now special interest groups and internet subcultures who coordinate online to spread their ideologies into the mainstream, leaving enterprise brands, government bodies and consumers confused as to whether or not an online story is real. To address this information gap, artificial intelligence software company…

A study conducted by an independent research firm confirms that Impact’s Partnership Automation software brings growth, efficiency, cost-savings and an increased ROI Impact, the global leader in Partnership Automation, released a commissioned global study conducted by Forrester Consulting that discovered organizations that deploy Impact’s Partnership Cloud experience an ROI of 314 percent with payback in under six months. Furthermore, the study, titled “The Total Economic Impact™ of Impact’s Partnership Cloud,” found that…