research

Survey data also reveals Brits won’t spend more than £20 on streaming platforms per month, but appetite for ad-supported services is on the rise Streaming is more popular than ever among all age groups, reaching 73 per cent of…
Read More...

New Media Intelligence Tool Allows Users to Download Reddit Data Instantly for Machine Learning, Natural Language Programming, Research and Marketing. Lexyr Inc. announces SocialGrep's Reddit Export, an online tool for exporting Reddit…
Read More...

BCG's 2022 Most Innovative Companies Report Finds Plenty of "Will" but Much Less "Way" When It Comes to Climate and Sustainability Innovation Readiness Two-thirds of the companies in Boston Consulting Group's 2022 global innovation survey…
Read More...

Adriana Gil Miner, CMO at Iterable highlights the ''missing'' elements in a typical B2B marketing cadence while taking us through her biggest marketing moments and journey: __________ Welcome to this MarTech Series chat, Adriana, tell…
Read More...

Futurum Research, a global tech-focused strategy, research, and advisory analyst firm focused on analyzing emerging and market-disrupting technologies, identifying and validating trends, and empowering clients to find their competitive edge…
Read More...

Everyday AI helps organisations to execute faster by empowering more people in analytics processes According to data collected from attendees at Dataiku’s June 2022 Everyday AI Conference in London, while the ability to extract insights…
Read More...

Metaverse Adoption Driving Modest 64% Growth After Crypto Slump A new study from Juniper Research has found the global number of NFT (Non-fungible Token) transactions will rise from 24 million in 2022 to 40 million by 2027. This is…
Read More...

Abnormal Security, the leading AI-based cloud-native email security platform, today released its H2 2022 Email Threat Report. The report explores the current email threat landscape and provides insight into the latest advanced email attack…
Read More...

The pandemic accelerated many changes in consumer behavior, and many of these transformations will last forever. That also means that much of what was considered innovative pre-pandemic is no longer enough to take organizations to the next…
Read More...

Disagreements over website ownership and competing priorities are leading barriers to digital marketing success Pantheon, the SaaS-based website operations (WebOps) platform for developers, designers, and marketers, today published…
Read More...

Omnichannel support is the most demanded addition that people would like to see in customer care services. GoodFirms, globally renowned research, ratings, and reviews platform, recently released its new research report-"Global Customer…
Read More...

The study, revealing that 67% of consumers prefer ad-supported streaming options to ad-free ones, defies conventional thinking about traditional TV advertising models and uncovers the demand for more relevant and personalized advertising.…
Read More...

Stop me if you’ve heard this one before — but in today’s hyper personalized marketing environment, technology is everything. We all know this. But what may surprise you are the actual numbers: over the last two years, the martech industry…
Read More...

MMI Agency shares results of its latest research, insights for brands and marketers Bucking the perception that most influencers/creators are in the marketing game for fame and fortune, 77% say they do so because they have a passion for…
Read More...

Findings Reveal Both the Increased Importance of Mobile Apps and the Relative Lack of Focus on Runtime App and Data Protection; July 26 Webinar Will Reveal Additional Findings. Key Takeaways: Three out of four respondents report…
Read More...

Brands Can Now Efficiently Tap Into Global and US Audiences In One Platform Consumer insights platform Suzy announced its global offering today. With the addition of Global Audiences to Suzy’s research cloud, it’s now easy for brands…
Read More...

Demand intelligence powered by geospatial data SafeGraph, a data company that specializes in providing high quality data on places, has announced today an official partnership with PredictHQ, the demand intelligence company. PredictHQ…
Read More...

Report Reveals Generational Communication and Marketing Preferences that Show While 60% of Gen Z Likes Personalized Ads, 80% of Boomers Have Privacy Concerns Emma, a provider of best-in-class email marketing software and services, and a …
Read More...

NICE Actimize’s SURVEIL-X achieved the report’s highest best-in-class rating scores in audio and voice analytics capabilities as well as in detection analytics NICE Actimize, a NICE business, has been positioned as a Category Leader in the…
Read More...

“Epic Travel Experiences of the Thrifty Traveler” found that as consumers return to the world of travel after a two- year hiatus, their priorities, inspirations, and expectations for memorable trips have shifted amidst economic pressures…
Read More...