research

COVID-19 pandemic has shifted the priorities of consumers as well as businesses, but their priorities are not the same. Experian’s Global Insights Report says that consumers are engaging with businesses online more than ever before. The study found there has been a 20 percent increase overall in consumer online transaction activities, including a 41 percent increase in online grocery shopping, a 40 percent increase in applying for loans online, and a 22 percent increase for both ordering food online for delivery or for…

CTV is for Everyone: An In-Depth Look at US CTV Viewership in 2020 report uncovers CTV audience insights, viewing behavior, access points, and sentiment toward advertisements SpotX, the leading global video advertising platform, announced the release of its first global connected TV (CTV) viewership report titled "CTV is for Everyone." In partnership with US research firm Mintel, SpotX surveyed 1,500 US consumers to identify the characteristics of CTV viewers and their viewing habits, as well as how receptive they are…

Verint Intelligent Virtual Assistant Also Receives Highest Satisfaction Ratings for Product and Natural Language Understanding Verint Systems Inc., The Customer Engagement Company, announced it received highly satisfied scores from customers in product satisfaction, implementation and overall vendor satisfaction in DMG Consulting LLC’s new 2020/2021 Intelligent Virtual Agent Product and Market Report*. Marketing Technology News: Weyland Tech Engages The Benchmark Company to Explore Strategic Alternatives Customers ranked…

Millions of sensitive data records lost could cost top-earning tech companies an average of $174 million per day, research shows.  A new report reveals the reputational and financial impact of severe and catastrophic data breaches on top companies and social media platforms.  Apple could lose a staggering $83 billion per month, while Microsoft could experience a drop in value of $2.3 billion each week.  Businesses should prioritise security training for all staff, keep software updated and…

If you’re reading this, you have most likely made the smart decision to implement a Customer Data Platform (CDP) for your business. You already know that a CDP will lead to better customer insights and experiences, as well as improved inter-departmental communication in the long run. But now you want to know which one of the many CDP vendors out there is best for your business, and how to then implement the platform successfully. 1. Assess Your Business Needs Do not skip this step or you will regret it dearly! Be honest in…

Yonder introduces AI-powered Yonder Narrative to help brands navigate these influential subcultures, or “factions,” and the shifting mechanics of today’s internet The internet doesn’t work like it used to. There are now special interest groups and internet subcultures who coordinate online to spread their ideologies into the mainstream, leaving enterprise brands, government bodies and consumers confused as to whether or not an online story is real. To address this information gap, artificial intelligence software company…

A study conducted by an independent research firm confirms that Impact’s Partnership Automation software brings growth, efficiency, cost-savings and an increased ROI Impact, the global leader in Partnership Automation, released a commissioned global study conducted by Forrester Consulting that discovered organizations that deploy Impact’s Partnership Cloud experience an ROI of 314 percent with payback in under six months. Furthermore, the study, titled “The Total Economic Impact™ of Impact’s Partnership Cloud,” found that…

We’re happy to announce the Sprinklr Fall 2019 Release, with over 400 new features across the five products that make up Sprinklr’s Unified Front Office: Modern Marketing, Modern Advertising, Modern Research, Modern Care, and Modern Engagement. Also Read: CMOs Asked for Voice Call Integration with CRM. Salesforce Delivers It with a Touch of AI. These improvements enhance the breadth and depth of Sprinklr’s complete platform for customer experience management with new features to help you increase revenue, reduce cost,…

Successful reinvention of the business requires taking an outside-in approach that aligns to customer needs and expectations Majesco, a global leader of cloud insurance software solutions for insurance business transformation, announced the release of a new research report, The Future of Insurance: Future Leaders Setting the Bar in Meeting New Customer Demands and Products in a Multi-Channel World. Drawing on findings from four recent primary research studies on Consumers and SMBs (Insurance “Buyers”) and InsurTechs…

More people than ever are cutting the cord—53 million to be exact—with another 16.8 million considering it over the next three months, according to new research from Resonate’s customer intelligence platform. These consumers are using over-the-top (OTT) platforms instead, which provide access to TV shows and movies via the internet through services like Netflix and Hulu, without the need for a traditional cable subscription. Connected TV (CTV) is a subset of OTT in which content is only viewable on a TV (Roku, Apple TV,…

Do you believe in any miracles? Well, in the world of business the term does not exist at all. At every stage, you need to prove your value. Having a bullet-proof business plan can definitely help you out in making your venture last for the long run. I do believe business is a passion but putting that passion into action can be an incredibly tricky task. As a result, a detailed plan of attack, rescue becomes a must-have. Without having a clear vision, creating a lucrative business can turn out to be quite murky and…

New Research Proves Correlation Between Events and ROI for Enterprise Companies; Finds Rapid Revenue Growth Is Fueled by Event Marketing One of the world’s oldest marketing channels—events—was erroneously labeled as unquantifiable and unpredictable, until now. A new report released by Splash, the world’s first end-to-end event marketing software, in conjunction with Harvard Business Review Analytic Services (HBR-AS), confirms a new era for event marketers; one where high-performing companies are investing more in event…

The Ownership of Web Forms Within Websites Remains a Well-Acknowledged, yet Unsolved Issue Within Most Organizations, Finds a New Report on Email Marketing Intelligent personalization rules the roost in marketing automation campaigns, especially when you are dealing with emails. The email-blast era is nearing its logical end. To take its place, email marketers are exploring and adopting new-age personalization technologies with data-driven email marketing strategies. Web forms, most marketing teams would agree, are key to…

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q2 2018 Digital Advertising Benchmark Report. As search spend continues to grow from increased clicks and CPCs, Marin Software's report identifies eCommerce as another channel quickly gaining traction thanks to increased spend on Amazon. Marin Software presents its full research, results, and takeaways  in an interactive format that allows viewers to review and…

Do tech issues prevent you from using your computer or mobile device and frustrate you? Unless you are a tech expert, the answer is probably yes. So many things can go so wrong with your technology that you question fixing it at all. "Many customers ask if it's worth fixing a computer that has a problem," says David A. Milman, CEO of RESCUECOM.  He goes on: "To determine whether you should fix your technology or junk it for a new one depends on how important your existing computer setup, programs, and data are to you."…

2018 CIO Tech Poll: Economic Outlook Research Provides Insight into the Business Factors Impacting Tech Spending and Growth IDG’s CIO — the executive-level tech media brand providing insight into business technology leadership—released the 2018 CIO Tech Poll: Economic Outlook research highlighting tech spending patterns. This year’s survey of 240 heads of IT confirms that organizations are receptive to adopting new technologies and are continuing to expand their IT budgets. The average total annual tech budget is $121…

By 2022, Salesforce Partner Ecosystem Will Gain $5.18 For Every Dollar Salesforce Earns Salesforce, the global leader in CRM, announced new research from IDC, commissioned by Salesforce, detailing how Salesforce and its ecosystem of customers and partners will drive 3.3 million new jobs and more than $859 billion in new business revenues worldwide by 2022. In addition, by 2022 the Salesforce partner ecosystem will gain $5.18 for every dollar Salesforce earns. The Salesforce Economy's largest impact on industries will…