Detailed analysis provides advertising cost benchmarks across 11 different categories on Amazon

Teikametrics, the leading optimization platform for sellers on Amazon, Walmart and eBay, announced the release of new Amazon advertising benchmarks for Q4 2021. With detailed breakdowns across close to a dozen categories, this analysis provides critical data to Amazon sellers looking to maximize their effectiveness during the holiday season.

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“This latest analysis illuminates the fact that the cost of advertising on Amazon can vary wildly between categories, but provides a road map to successfully mitigating those challenges during the all-important holiday shopping season.”

The Q4 2021 Amazon Advertising Benchmark report encompasses four full months’ worth of advertising activity generated across thousands of sellers using Teikametrics’ software and services. For each category studied, Teikametrics provides cost-per-click (CPC) and advertising cost of sale (ACOS) benchmarks, with detailed commentary on what these trends mean in the context of the larger marketplace. The categories studied include:

• Baby

• Beauty & Personal Care

• Clothing Shoes & Jewelry

• Electronics

• Grocery & Gourmet Food

• Health & Household

• Home & Kitchen

• Office Products

• Patio Lawn & Garden

• Sports & Outdoors

• Toys & Games

“The Amazon advertising landscape is constantly shifting, and to stay ahead of their competitors, sellers and brands need to understand how they are tracking versus their category,” said Andrew Waber, Director of Insights at Teikametrics. “This latest analysis illuminates the fact that the cost of advertising on Amazon can vary wildly between categories, but provides a road map to successfully mitigating those challenges during the all-important holiday shopping season.”

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