ililli debuts as a new platform to make talk short, simple, spontaneous, and social. This novel service allows users to voice record a 15-second message from a phone and deliver it to a community of listeners. People, brands, publishers, and podcasters can use ililli to say what’s on their mind and talk about their work.

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“Everyone is talking about social talk. Really, it doesn’t exist. Right now, the audio buzz is live chat or podcasts. But, they’re too long for social media. Text, pictures, and video don’t stream like audio should”

“Everyone is talking about social talk. Really, it doesn’t exist. Right now, the audio buzz is live chat or podcasts. But, they’re too long for social media. Text, pictures, and video don’t stream like audio should,” said ililli founder, Charles Benaiah. “On ililli, you talk; don’t type, and it knows when you are ready for more content and streams, rather than scrolls, giving users the best of all worlds.”

The key to this proprietary platform is the tiny audio post – or TAP. A TAP is up to 15 seconds of audio one can record on a phone and share with the world. Users can TAP, “like” TAPs, follow other users, and subscribe to channels – all the things that consumers love about social platforms. A TAP can be about anything and include a picture, a link, and a channel. A picture helps people see what you are narrating. A link drives traffic to a destination site or app. A channel is similar to a hashtag and makes TAPs discoverable.

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TAPs makes playback unique too. Just press play. The TAPs from people you follow stream like a music service. A user could follow a big event and hear what people have to say about it in real-time.

ililli enters public beta to coincide with the world’s largest oncology meeting. ililli has a pilot program with several pharmaceutical companies and publishers surrounding this conference.

“We see ililli as being a natural way to narrate life. Conferences/events are a big part of that. Nothing says, ‘Narrate life’ like being able to talk about the science that helps improve the lives of people with cancer,” said Mr. Benaiah.