social platforms

Deduplicated Unique Audience and Second-by-Second Minutes Watched Metrics Across Facebook and YouTube Allow Publishers and Advertisers to Validate True Digital Video Audiences and Trade on Transparent, Uniform Metrics  Tubular Labs, the world leader in digital video audience measurement, announced Tubular Audience Ratings, the first and only de-duplicated audience and time-based system for measuring video attention across social media platforms. The new audience ratings deliver publishers, advertisers and analysts…

LADx is LADbible Group’s latest digital video advertising offering, that seeks to address key industry concerns such as wasted ad-spend and transparency head on LADbible Group, the world’s largest and most engaged social publisher, has launched LADx, a revolutionary streaming-based video advertising format, in its first ever B2B media campaign starring comedian Jimmy Carr. The campaign created by LADbible Group’s marketing team and in-house creative agency Joyride, is running in the UK from today, across social media,…

GoDaddy Inc., the company that empowers everyday entrepreneurs, announced its award-winning Over app is now available in 12 new languages: Danish, Dutch, Finnish, French, German, Indonesian, Italian, Norwegian, Portuguese (Brazil), Portuguese (Portugal), Spanish, and Swedish. Over by GoDaddy provides the tools small businesses need to enhance their brands and promote their products and services by easily creating impactful visual content on a mobile device for any platform online. Marketing Technology News: AdCellerant…

Internationally recognized immersive media expert and US Chairperson for Moving Pictures Experts Group (MPEG) brings extensive knowledge of advanced technology and multimedia standards to Tencent Media Lab Tencent announced that Dr. Arianne Hinds has joined as Principal Researcher at Tencent Media Lab, where she will continue research in immersive and multimedia technologies. Hinds is the US delegation lead to the Moving Pictures Experts Group (MPEG), formed by the International Organization for Standardization (ISO) and…

Tencent Meeting is listed as one of the digital solutions packages for companies that require a remote working tool on SGTech website during the novel coronavirus outbreak The Ministry of Trade and Industry of Singapore and the Chongqing Municipal People's Government hosted a video conference via Tencent Meeting last week to sign an agreement on the Chongqing Connectivity Initiative, being among the first to experience the tool's seamless conferencing features The features of online audio and video meetings with up…

When the next edition of any given Marketing textbook publishes, direct-to-consumer brands will have written the majority of the new pages. As marketers, we’re obsessed with these disruptive players and the seeming freshness and simplicity of their consumer connections. But the differences between DTC brands and today’s legacy players aren’t nearly as night-and-day as we pretend. In painting DTC brands as something entirely new and innovative, we’ve created false distinctions between the Marketing tools that define these…

Digital age driving women’s sport to the forefront as 84% of output uses social platforms Women’s sport has grown in prominence thanks to the rise of digital platforms and is now set to skyrocket. In fact, 94% of industry professionals are primed to increase investment in the creation, production and distribution of content, according to research from Imagen, the leading SaaS video management platform business. The survey of more than 300 senior sports industry executives found that this development is predominately…

Practically every Marketing department uses Video to deliver the brand message. But are your Videos performing? Are they optimized for engagement, sharing, and conversion? It’s easy to create Video content these days. Anyone can do it with a smartphone and an editing suite like Final Cut Pro, Adobe Premiere, or the plethora of iOS and Android video editors designed for editing on the fly. But: Is your content really delivering the message? Is it showing your brand in the best possible light? Are you optimizing format,…

When you think of a typical gamer, the mind is quick to paint a mental picture of a young male. However, that is not the case at all in this growing industry that topped 43.8 billion in 2018. There is a huge audience - and demand - for casual mobile games that span across demographics. For example, 65 percent of women in the 10-65 age range report they play mobile games and 20 percent of female gamers discover new games on social media. Casual gamers aren’t particularly dedicated to specific genres or games; most tend to…

TV Social Audience Growth up 16% in q1 2019, Social Engagement up 6% for TV Industry ListenFirst, the most comprehensive social analytics solution for the enterprise, released its 2019 State of Social TV report with key insights into how consumers are engaging with TV properties on social media, the impact on TV arising from the changes in audience and content quality across social platforms, and the continued rise of Instagram. ListenFirst's report details the rise in Instagram Stories, fan footprint and engagement,…

You hear it everywhere, that you should be using video marketing in your business. But what is it and where to start? If you think that it’s all about those big brands shooting movie-style commercials we all see on TVs, you are wrong. This is called video advertising or video ad, when marketers pay for this component of the video marketing to reach the audience forcibly, including sponsored ads on Facebook or pre-roll ads on YouTube. Video ads are a component of video marketing, however, not all marketing videos are video…

It Will Create, Curate and Distribute Exclusive English and Spanish Digital Video Content JUGOtv, a sports digital media network and content production studio for today's evolving US Hispanic and Mexican audience, will become an official digital video partner for the International Champions Cup Presented by Heineken, the summer's biggest club competition. In its sixth installment, the International Champions Cup is the world's premier tournament featuring the top European clubs facing off in marquee match-ups around…

Platform Ranks Among the Largest Video Views, Per Nielsen’s Digital Content Ratings Report VIX, one of the largest multi-cultural video publishers globally, has announced that it currently reaches 67.5% of all multicultural and 64.8% of all millennials on Facebook (57.3 million), per Facebook’s Touchstone Report covering Q2 of 2017. Additionally, VIX ranks fourth among media brands with the largest video views, according to the latest Digital Content Ratings report from Nielsen. Read More: Dentsu Aegis Network Acquires…