Media planning and buying platform SRDS has expanded its footprint into influencer marketing through a partnership with influencer marketing platform Upfluence. The alliance introduces newly added capabilities that create efficiencies for media buyers who are interested in incorporating influencers into campaigns. Through direct access to over four million influencers across all social platforms including Instagram, Facebook, YouTube, Twitch, Twitter, Pinterest, TikTok, and blogs, media buyers can more seamlessly plan and execute holistic campaigns for their clients, connecting with influencers in just about any industry, from fashion to automotive, beauty to CPG, and e-commerce to retail.

2020 has seen a spending surge for influencer marketing, with some sources reporting 73% of marketers allocating more resources to it this year. To accommodate marketers’ changing needs, SRDS is continuing to innovate and transform its technology, providing agencies with an end-to-end platform that facilitates media planning and buying across the digital ecosystem.

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“We are truly excited to be offering our agency partners the ability to connect with influencers directly through our partnership with Upfluence,” said Heather Pettacio, President, SRDS. “Influencers are growing in importance for marketers who are looking to engage in authentic ways with audiences and across multiple touchpoints. Through these new capabilities, our goal is to help our agency partners to access and engage with the right influencers in the easiest and most effective way possible.”

Agencies know managing influencer campaigns can be time-consuming and messy, juggling spreadsheets, social media research, approvals, and communications. The right technology can help make building and running influencer campaigns more efficient by automating processes, encouraging collaboration, and simplifying the entire process.

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SRDS and Upfluence share that vision of simplifying and streamlining the media planning and buying functions. SRDS wants to be the go-to place where media planners and buyers plan, build, and execute their media plan – across all media – creating a streamlined one-stop-shop. Considering the rapid growth of the influencer segment, partnering with Upfluence will allow SRDS to bring an outstanding discovery and execution tool for this segment to its clients immediately.

“We are thrilled to be partnering with SRDS and creating a more seamless experience for agencies and brands to access influencers and incorporate them into campaigns,” said Adam Shapiro, the Head of Strategic Partnerships for Upfluence. “Agencies have been clamoring for a way to easily include influencer marketing in the comprehensive digital strategies they offer their clients. With SRDS’s experience and existing agency network, we are now uniquely positioned to quickly power these solutions for them at scale together. We are incredibly excited to have SRDS add Upfluence’s industry-leading influencer marketing suite to the already impressive tech stack they make available to agencies, and this is only the beginning.”

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