WPP and Latcha+Associates veteran enhances leadership team
IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for leading brands today announced the appointment of Katie Mellor as the company’s new Head of Client Services. Mellor will join IZEA’s Senior Staff and be responsible for leading a team of Campaign Management professionals and Creator Ecosystem consultants that interact with IZEA clients daily to drive strategic growth.
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Mellor joins IZEA after having spent nearly two decades in the marketing and advertising industry, focusing on brand marketing and customer experiences. Most recently, she served as Group Account Director at Latcha+Associates, overseeing the agency’s Audi and Volkswagen accounts. Prior, Katie held a variety of leadership positions across WPP – including Vice President, Account Director at GTB and various client oversight roles at Ogilvy. A native of Detroit, Mellor received her Bachelor’s degree from the College of Communications, Arts, & Sciences at Michigan State University.
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“Katie brings a wealth of experience in building and growing high performing teams that understand how to make brands both highly compelling and enormously successful. She also comes to us with a deep knowledge of integrated advertising strategy, of which Influencer Marketing is critical component for modern brand-builders,” said Ryan Schram, Chief Operating Officer of IZEA. “We are incredibly fortunate to have her joining Team IZEA.”
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