Browsing Tag

IZEA

A Crash Course in Gen Z’s Obsession with Creator-Driven, Influencer-Heavy Streaming Content

Ads and retargeting are accepted, measurable Marketing channels, but if you’re trying to garner attention from the next wave of consumers, you need to engage the community of streamers, creators, and/or influencers. The advent of digital media platforms like YouTube, Twitch, Twitter, TikTok, and Facebook/Instagram has created a new form of engagement that relies on a more intimate two-way relationship between creator and audience. Marketers and brands can effectively utilize this if they get over their preconceptions and…

IZEA Releases The 2020 State of Influencer Equality

Influencers Who Identify as a Person of Color Command up to a 51% Premium Over Their Caucasian Counterparts IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, released the industry’s first ever examination of earnings equality among social influencers. The report provides analysis of influencer earnings observed in IZEA’s online marketplace spanning 2014 to 2019. Data is comprised of negotiated rates between marketers and creators…

IZEA Announces IZEAx 3.0 Unity Suite

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, has announced the release of IZEAx 3.0 Unity Suite. The new platform integrates all aspects of content creation, distribution, payments, and communications into a seamless and flexible platform designed for enterprise influencer and content marketing organizations. The announcement was made today during the IZEA “Better Together” streaming event. A video archive of the event can be…

IZEA Announces IZEAx Discovery

New Self-Service Discovery Platform Provides Access to Influencer Profiles and VizSearch IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, has announced the official launch of IZEAx Discovery. The new platform provides marketers with access to search influencer profiles as well access to VizSearch, IZEA’s unique content discovery engine. IZEAx Discovery is available as a standalone feature for $149 per month and marketers can…

Interview with Ted Murphy, Founder, Chairman and CEO, IZEA

"There is real money being spent on Influencer Marketing, but there is also real money being wasted at the same time — both in spend and operational inefficiencies at brands and agencies." Tell us about your role and journey into technology. What made you start IZEA? I am currently the Founder, Chairman and CEO of IZEA, which I started in 2006. I have always been in the marketing space and had an interest in technology. I started my first agency when I was 19 years old. After selling that agency I started an…

Patrick Venetucci Joins IZEA Board of Directors

Executive Brings 28 Years of Advertising, Technology and Media Experience to Company IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced the election of Patrick Venetucci to IZEA’s Board of Directors. Mr. Venetucci has 28 years of experience leading technology, marketing and media initiatives for some of the world’s leading brands. He is currently CEO of Merge, a creative technology company where digital transformation meets…

IZEA Appoints Francesca Cruz as Vice President SaaS Customer Success

IZEA, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announces the appointment of Francesca Cruz to Vice President of SaaS Customer Success, effective immediately. IZEA Appoints Francesca Cruz as Vice President SaaS Customer Success The appointment of Ms. Cruz to the role follows the recent close of the acquisition of TapInfluence. Ms. Cruz will lead the team responsible for ensuring the successful adoption and marketplace utilization of…

IZEA Announces Discovered Demographics

Machine Learning Driven Influencer Attribute Discovery Now Inside IZEAx IZEA, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, has announced the launch of Discovered Demographics. This new capability builds upon IZEA’s existing influencer discovery technology and expands IZEA’s machine learning-driven feature set. Discovered Demographics programmatically augments influencer profiles with key demographic data such as influencer location, gender, and…