IZEA

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced that twelve professional athletes from the NBA and NFL have joined IZEA’s Shake platform. Shake is a new online marketplace that allows creators to offer their services, delivered digitally, for a self-determined price. Influencers, speakers, photographers, podcasters, and more can use IZEA’s Shake to collaborate and transact with marketers and individual buyers. Marketing Technology…

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced that Shake has added support for Instagram Reels, just two days after public availability of the new feature was announced by Facebook. Shake is IZEA’s first platform to offer sponsorships of Instagram Reels, and influencers are invited to begin submitting Shake listings for Reels starting today. Currently in pre-registration, Shake is a new online marketplace that allows creators to…

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced that it will be launching an influencer marketing campaign in partnership with Doe-Anderson, headquartered in Louisville, Ky. to drive awareness and education about the benefits of wearing a mask to reduce the spread of COVID-19 for the Commonwealth of Kentucky. “We are proud to partner with the Commonwealth of Kentucky to help combat misconceptions about masks and assist in reducing…

ZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today announced the launch of BrandGraph® Pulse. BrandGraph Pulse is a new feature that allows users to monitor the social media content mentioning any brand entity found in the platform. Powered by IZEA’s proprietary content classification engine and social content dataset, BrandGraph Pulse surfaces insights about brands and delivers daily or weekly activity digests directly to the user via a…

Company Increases Q2 Managed Services YoY Bookings Growth Outlook from 25%+ to 40%+ IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, provided an operations update to investors. The company has revised and increased its Q2 2020 Managed Services bookings outlook from 25%+ to 40%+ following a series of new customer wins and renewals from existing customers. In addition to previously announced contract wins, the company has seen the return of…

Platform Expands IZEA’s Offerings to Include Podcast Sponsorships for the First Time IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced that Shake will be IZEA’s first platform to facilitate podcast sponsorships. Shake is a new online marketplace that allows creators to offer their services, delivered digitally, for a self-determined price. Influencers, photographers, writers, podcasters, and more can use IZEA’s Shake to collaborate and…

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today announced “Cashtag” support in BrandGraph Trends. A “Cashtag” is the terminology commonly used when a social media user “tags” a particular stock when mentioning the stock in a piece of content. For example, “$GE” would be referring to the stock of General Electric. The new feature allows licensees to identify, compare and contrast the momentum of discussion around stock symbols and the…

New Creator Marketplace Will be Open to All Buyers, Unveils Creators First Pricing IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced additional details on Shake, a new online marketplace that allows creators to offer their services, delivered digitally, for a self-determined price. The details were provided during an investor conference call on Thursday evening. Influencers, photographers, writers, musicians, and more can use IZEA’s…

New Technology Increases Identification of Ambiguous Brand Names By Up To 491% IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today announced the launch of BrandGraph® Proximity Identifiers. The new technology marks another leap forward for the BrandGraph platform, further enhancing its ability to help marketers identify, compare and contrast momentum across brands, topics, and concepts in social media. Powered by IZEA’s proprietary content…

IZEA Worldwide, the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that it received renewed commitments from two global retailers on Monday. One retailer is a Fortune 500 company, the other a Fortune 10 company. Both commitments mark the first time IZEA has seen spending from these customers since COVID-19 began to disrupt the economy and global supply chain. Marketing Technology News: Grammarly Launches Style Guides to Help Businesses Improve…

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced that it has significantly expanded its relationship with a Global Fortune 10 customer for influencer marketing managed services. In addition, the company has also signed a managed services contract expanding its relationship with a leading multi-billion dollar consumer packaged goods manufacturer to provide influencer marketing services. The two contracts, totaling $1 million, were…

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators,  announced the official launch and general availability of BrandGraph, a new social intelligence software platform for social media marketers. BrandGraph is designed to provide brands with in-depth analysis and performance benchmarking of social media content. It allows marketers to understand who is talking about their brand, what they are saying, and how brands measure up against their…

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced a streaming event to address the impacts of COVID-19 on the Influencer Marketing industry. Marketing Technology News: DisruptOps Raises $9 Million Series A to Scale Cloud Security Operations Join IZEA's Founder and CEO Ted Murphy as he discusses the impact of COVID-19 on consumer spending and media consumption habits as well as opportunities, challenges, and ideas for those…

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced that it has completed the integration of the TapInfluence platform and migration of active customers and influencers to IZEAx. The legacy TapInfluence technology platform has now been retired, and new influencer signups completed on TapInfluence.com are now powered by IZEAx technology. Marketing Technology News: Pixalate Releases 2019 App-ads.txt and Ads.txt Trends Report:…

Ads and retargeting are accepted, measurable Marketing channels, but if you’re trying to garner attention from the next wave of consumers, you need to engage the community of streamers, creators, and/or influencers. The advent of digital media platforms like YouTube, Twitch, Twitter, TikTok, and Facebook/Instagram has created a new form of engagement that relies on a more intimate two-way relationship between creator and audience. Marketers and brands can effectively utilize this if they get over their preconceptions and…

Influencers Who Identify as a Person of Color Command up to a 51% Premium Over Their Caucasian Counterparts IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, released the industry’s first ever examination of earnings equality among social influencers. The report provides analysis of influencer earnings observed in IZEA’s online marketplace spanning 2014 to 2019. Data is comprised of negotiated rates between marketers and creators…

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, has announced the release of IZEAx 3.0 Unity Suite. The new platform integrates all aspects of content creation, distribution, payments, and communications into a seamless and flexible platform designed for enterprise influencer and content marketing organizations. The announcement was made today during the IZEA “Better Together” streaming event. A video archive of the event can be…

New Self-Service Discovery Platform Provides Access to Influencer Profiles and VizSearch IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, has announced the official launch of IZEAx Discovery. The new platform provides marketers with access to search influencer profiles as well access to VizSearch, IZEA’s unique content discovery engine. IZEAx Discovery is available as a standalone feature for $149 per month and marketers can…

"There is real money being spent on Influencer Marketing, but there is also real money being wasted at the same time — both in spend and operational inefficiencies at brands and agencies." Tell us about your role and journey into technology. What made you start IZEA? I am currently the Founder, Chairman and CEO of IZEA, which I started in 2006. I have always been in the marketing space and had an interest in technology. I started my first agency when I was 19 years old. After selling that agency I started an…

Executive Brings 28 Years of Advertising, Technology and Media Experience to Company IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced the election of Patrick Venetucci to IZEA’s Board of Directors. Mr. Venetucci has 28 years of experience leading technology, marketing and media initiatives for some of the world’s leading brands. He is currently CEO of Merge, a creative technology company where digital transformation meets…