Lyon agents will now be able to hyper-target potential buyers most likely to be interested in their listings

Lyon Real Estate has announced a partnership with Swedish global technology leader Adfenix to bring Lyon agents and their clients a fully automated social media advertising tool powered by artificial intelligence. Using complex data analysis and behavioral targeting, SmartSocial Ads delivers a highly effective advertising presence for property listings on Facebook and Instagram.

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“The Adfenix platform enables Lyon to be smarter with our data and for our agents to extend the reach of their listings to the most relevant buyers,” said Pat Shea, Lyon Real Estate president.Adfenix, founded in 2014, looks to “empower real estate agents to be digital-first and build real relationships with their customers by harnessing the power of social media,” according to co-founder André Hegge.

Through AdFenix, there is also a digital report where agents can show sellers how their property’s ad is performing in real-time.

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“During our three-month pilot, the SmartSocial Ads program delivered impressive results,” said Cathy Harrington, Lyon’s Director of Marketing. “We saw a 1000%+ increase in traffic to our property listing pages on the website, and our average clickthrough rates for the ads rose to over 20% (which is 20x the Facebook average for our industry), generating much higher and qualified exposure of our listings.”

“Buyers and sellers are becoming more digitally savvy and expect their agent to leverage technology that delivers results,” added Shea. “Introducing products that contribute to the success of our sellers, our agents, and the properties we represent is a top priority for us.”

The program launched to all 950 Lyon agents in 17 offices throughout the Greater Sacramento area.

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