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asset management solution

Apptricity Releases New Version 8.0 Asset Management Solution

This release brings the most updated user experience and mapping to the market Apptricity is pleased to announce the launch of the newest version of their popular Asset Management solution. This new version, 8.0, provides users with updates in the product's overall design, new features, and architectural improvements that allow for a fully customizable software solution that can be deployed in as little as 30 days. The new version is also engineered to process massive amounts of data in real-time which allows users access…

Apptricity Launches New Mobile Application

New application for iOS and Android provides end-to-end asset management solution in the field Apptricity is pleased to announce the launch of their new mobile application, “Apptricity Mobile Asset Tracking.” This new application, the first in the Asset Tracking industry, combines barcode, Bluetooth and RFID scanning within a mobile platform. Apptricity combined the best features of Apptricity RFID Mobile and Apptricity Pinpoint and integrated those features with more RFID guns providing the end-user an enhanced user…

CTV Share of Total Video Ad Impressions Drops to Lowest Point in Two Years as COVID-19 Initially Drives Massive Changes in Media…

Q1 2020 Video Benchmarks show anomalies in previous steady trends, though new data for April and May to-date reveal a rapid rise in CTV share of impressions back to the dominant levels pre-pandemic Video ad impressions on connected TV (CTV) platforms dropped to 37 percent of all ad impressions in Q1 2020, a decline of over 21 percent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER), the complete asset management solution for TV and video ads. But while the sudden CTV share decline observed…

Connected TV is Transforming the Digital Advertising Ecosystem: Extreme Reach’s Latest Video Benchmarks Report Shows 49% of Video Ad…

Impact of CTV's Surging Popularity Includes Highest-Ever Completion Rate and Longer Ad Length With impressions increasing nearly 60 percent year over year, connected TV (CTV) advertising now accounts for nearly half of impressions served, reveals the latest Video Benchmark Report from Extreme Reach (ER), the complete creative asset management solution for the ad industry. Based on Q1 2019 performance metrics from the company's platform, AdBridge, and specifically its proprietary video ad server, the report highlights the…