Banner Before Header
Browsing Tag

Digital Ad-Spend

Interview with Brendan Gahan, Founder, Epic Signal

"The opportunities that brands have today to surpass their competitors and be more targeted, efficient, and effective are at their fingertips, but they’re not fully taking advantage of them."Tell us about your journey into technology. What made you start Epic Signal? I got into advertising at an interesting time - I graduated college and got an internship in advertising in 2005, when Myspace and the first social media platforms were starting to come on the scene. I was the “young guy” in the office as these platforms…

SEMrush Raises $40 Million to Further Refine Search Analytics Using AI/ML

SEMrush Is Dedicated to Continue Helping Marketers All over the World Build and Execute Winning Marketing Strategies Using Machine Learning Algorithms for Search Analytics SEMrush, the leading competitive intelligence and end-to-end analytics platform for digital marketing professionals, announced that it has raised a total of $40 million in funding led by Greycroft, Siguler Guff, and e.ventures. SEMrush is the industry standard to improve insights, analytics, and measurement for digital marketers. Read More: Interview…

New IAB Report Reveals Data Sources that Inspire Creativity and Reduce Digital Ad-Spend

Lack of Data-Led Creativity the Leading Cause of Wasted Digital Ad-Spend, Says New IAB Report IAB Report demonstrates how brands can harness data to influence the creative communications process The key is to foster a data-driven philosophy across teams In their recent report, The Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee, has revealed that poor data application in the creative process is leading to a significant wastage in digital ad spend. The whitepaper…