digital platforms

NewsGuard Technologies, which uses trained journalists to review and rate the credibility of thousands of news and information websites and their associated social media accounts, announced a significant expansion and extension of its licensing agreement with Microsoft. Microsoft will continue to implement NewsGuard data as a key resource to reinforce its efforts to counter disinformation, support credible journalism, and work against financial incentives to promote untrustworthy content. Marketing Technology News: …

PCMA's Digital Event Strategist (DES) certification for event professionals has secured a new partner to extend its impact on the industry recovery. Encore, a leading global event technology and production company, is partnering with PCMA as part of a three-year agreement to include scholarships and other direct benefits to the business events community. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals Digital and hybrid event education has proven to be important during the…

Driving deeper customer engagements requires marketers to track the right engagement data, Steve Daheb, Chief Marketing Officer at ON24 joins us to share some tips while talking about his top martech observations: _____ Welcome to this martech chat Steve, tell us more about ON24 and its growth journey over the last few years and some new (latest) innovations! Thanks for having me!  ON24 was founded with a vision to help businesses succeed through engagement in a digital world. Today, we are enabling thousands of…

Infosys, a global leader in next-generation digital services and consulting, and the French Tennis Federation today unveiled new technologies to help bridge the gap between remote fans and the game, transforming the Roland-Garros experience for the entire tennis ecosystem. Fans, players, coaches, broadcasters, journalists, and the tournament organizers will navigate the historic Grand Slam in innovative ways by using a new set of immersive and intelligent tools. Roland-Garros 2021 will see Artificial Intelligence (AI), 3D…

SessionCam, a Glassbox company providing enhanced Digital Experience analytics for retailers and brands, announced that the leading global luggage manufacturer and retailer Samsonite will adopt the full array of SessionCam’s Glassbox powered solutions to tackle any delays on their digital platforms, combat cart abandonment, and gain a deeper level of understanding into how their customers interact with their digital platforms. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite…

As high streets and shops start to reopen across the UK, business leaders will need to adapt their approaches if they are to encourage a sustained footfall. LambdaTest, the browser testing platform, has today published the first in a series of data-driven reports that take a deep-dive look into consumer expectations of in-store and e-commerce experience. In a wide ranging survey of UK consumers*, LambdaTest reports that online spending surged in the twelve months since the start of the first Covid-19 lockdown, but any…

When the pandemic hit, every marketer and advertiser was left shell-shocked, and none likely more than those in travel and tourism, which nearly came to a halt. Marketers were left grappling with how best to navigate and adapt amidst a constantly changing landscape, including figuring out when it was responsible to resume travel advertising. Marketing Technology News: simpleshow Adds Service Portal To Its Digital Platform The pandemic greatly affected advertising budgets and resources, which forced teams to do more…

Clubhouse Media Group, Inc., an influencer-based marketing and media firm with a vast aggregate global social media reach, is excited to announce the addition of Perry Simon, former General Manager at PBS, former Managing Director at BBC Worldwide America, former President of Viacom Productions, and former Executive Vice President of Primetime at NBC Entertainment, to its official Advisory Board. Mr. Simon is currently the President of independent production company Shore View Entertainment. "Perry is an iconic figure…

Nutrisystem, the preeminent direct-to-consumer nutrition and weight management brand, announced today that its Delivered to Your Door campaign has been named Campaign of the Year, Ecommerce in the inaugural Adweek Performance Marketing Awards. The Adweek Performance Marketing Awards recognize the year's best campaigns and top executives who created results-driven targeted marketing that rose above the rest with strategies and innovation to deliver a lead, click or sale. The marketers embody the…

Seagate Technology plc, a world leader in data storage and infrastructure solutions, today announced that Shankar Arumugavelu has been appointed to the company’s Board of Directors and to serve on the Audit and Finance Committee of the Board, effective March 19, 2021. Marketing Technology News: Will Event Tech Be the Next Best Thing for Marketers? "I am very pleased to welcome Shankar to Seagate's Board of Directors," said Mike Cannon, Seagate's Board Chair. "As a well-respected CIO for one of the largest…

WinnowPro just announced the release of its latest sales tool in their 'Digitally Essential' collection named 'Competitive Intelligence Reporting Tool' - aimed at revolutionizing the best practices of Digital Sales & Marketing for leading enterprises, including new-vehicle dealerships. "Today the challenge for businesses is having a comprehensive and integrated approach for effectively managing ever-evolving platforms, addressing continuously changing consumer behaviors with systems that deliver built-in costs and time…

BBTV Holdings Inc., a media tech company that uses technology enabled solutions to help content creators become more successful, announces the launch of its new Video Comparison analytics solution for content creators of all sizes. BBTV's solutions drove a 19%1 average revenue lift for BBTV content creators year over year from 2018 to 2019, and this new addition to the company's technology suite is expected to assist creators in further augmenting their views and revenue performance. BBTV's new Video Comparison…

The Calm Channel will feature soothing music and relaxing soundscapes to help create a peaceful state-of-mind Channel includes mini meditations, "Mindful Moments," to air four times daily Special channel will now be available as part of SiriusXM's Stream Free SiriusXM and Calm, the leading meditation and mindfulness app, announced today the launch of The Calm Channel, a new channel featuring soothing music, tranquil soundscapes and mindfulness meditations. The Calm Channel is available on channel 68, as well as any time on…

As we move into the next decade, data is set to become the cornerstone of MarTech. Marketers today have access to a more detailed, wider pool of data than ever before. However, this raises a number of key questions. How should businesses evolve sound data strategies that deliver tangible results? How can developments in data capture and storage be brought in consonance with evolving legal and compliance standards? When collecting data from users, it’s important to keep in mind the evolving nature of the legal and compliance…

A portmanteau combining the words Marketing and Technology, MarTech describes one of the greatest paradigm shifts in the history of marketing: the arrival of data-driven technology platforms. Over the past two decades, tech went from playing a peripheral role in Marketing to becoming an integral part of all Marketing processes. In essence, Marketing today is MarTech. Martech helps marketers address audiences that are more informed, tech-savvy, and connected than ever before. What is the MarTech opportunity? As of January…

The UK will witness the world premiere of Matchday - Inside FC Barcelona, the official TV series launching on Rakuten TV, following the club and its players through milestones of the 2018-2019 season, casting new light on the culture and philosophy of Barça, one of the world’s most beloved football teams. Narrated by John Malkovich, the series offers viewers a no-holds-barred view of the club and players, following the team as they enjoy the excitement of victory and strive to overcome defeat. Matchday – Inside FC…

Book Analyzes 20 Years of Data on the Performance of Platform Companies Digital platforms, which include the likes of Microsoft, Apple, Amazon, Alphabet (Google's parent company), Facebook, Uber, and Airbnb, have recently become dominant forces in many marketplaces. These companies are enormously valuable—several temporarily surpassed the trillion-dollar mark in value. They are also extraordinarily powerful. How did this happen in such a short amount of time? How have a small number of firms come to exert such influence…

It Will Create, Curate and Distribute Exclusive English and Spanish Digital Video Content JUGOtv, a sports digital media network and content production studio for today's evolving US Hispanic and Mexican audience, will become an official digital video partner for the International Champions Cup Presented by Heineken, the summer's biggest club competition. In its sixth installment, the International Champions Cup is the world's premier tournament featuring the top European clubs facing off in marquee match-ups around…