Browsing Tag

digital platforms

BBTV Launches Video Comparison Solution for Content Creators

BBTV Holdings Inc., a media tech company that uses technology enabled solutions to help content creators become more successful, announces the launch of its new Video Comparison analytics solution for content creators of all sizes. BBTV's solutions drove a 19%1 average revenue lift for BBTV content creators year over year from 2018 to 2019, and this new addition to the company's technology suite is expected to assist creators in further augmenting their views and revenue performance. BBTV's new Video Comparison…

SiriusXM Teams Up With Calm to Launch ‘The Calm Channel’

The Calm Channel will feature soothing music and relaxing soundscapes to help create a peaceful state-of-mind Channel includes mini meditations, "Mindful Moments," to air four times daily Special channel will now be available as part of SiriusXM's Stream Free SiriusXM and Calm, the leading meditation and mindfulness app, announced today the launch of The Calm Channel, a new channel featuring soothing music, tranquil soundscapes and mindfulness meditations. The Calm Channel is available on channel 68, as well as any time on…

Data and MarTech Intertwined in 2020

As we move into the next decade, data is set to become the cornerstone of MarTech. Marketers today have access to a more detailed, wider pool of data than ever before. However, this raises a number of key questions. How should businesses evolve sound data strategies that deliver tangible results? How can developments in data capture and storage be brought in consonance with evolving legal and compliance standards? When collecting data from users, it’s important to keep in mind the evolving nature of the legal and compliance…

MarTech Opportunities in the 2020 Decade

A portmanteau combining the words Marketing and Technology, MarTech describes one of the greatest paradigm shifts in the history of marketing: the arrival of data-driven technology platforms. Over the past two decades, tech went from playing a peripheral role in Marketing to becoming an integral part of all Marketing processes. In essence, Marketing today is MarTech. Martech helps marketers address audiences that are more informed, tech-savvy, and connected than ever before. What is the MarTech opportunity? As of January…

Rakuten TV to Release Documentary Series Matchday – Inside FC Barcelona, Tomorrow, for Free

The UK will witness the world premiere of Matchday - Inside FC Barcelona, the official TV series launching on Rakuten TV, following the club and its players through milestones of the 2018-2019 season, casting new light on the culture and philosophy of Barça, one of the world’s most beloved football teams. Narrated by John Malkovich, the series offers viewers a no-holds-barred view of the club and players, following the team as they enjoy the excitement of victory and strive to overcome defeat. Matchday – Inside FC…

New Book from MIT Sloan Reveals the Principles That Have Helped Make Digital Platforms, Including Amazon, Google, and Apple, the…

Book Analyzes 20 Years of Data on the Performance of Platform Companies Digital platforms, which include the likes of Microsoft, Apple, Amazon, Alphabet (Google's parent company), Facebook, Uber, and Airbnb, have recently become dominant forces in many marketplaces. These companies are enormously valuable—several temporarily surpassed the trillion-dollar mark in value. They are also extraordinarily powerful. How did this happen in such a short amount of time? How have a small number of firms come to exert such influence…

JUGOtv to Be an Official Digital Content Partner for the International Champions Cup

It Will Create, Curate and Distribute Exclusive English and Spanish Digital Video Content JUGOtv, a sports digital media network and content production studio for today's evolving US Hispanic and Mexican audience, will become an official digital video partner for the International Champions Cup Presented by Heineken, the summer's biggest club competition. In its sixth installment, the International Champions Cup is the world's premier tournament featuring the top European clubs facing off in marquee match-ups around…