Marketing Automation Platform

Thousands of marketers set to attend Growth ‘21 to participate in more than 20 strategy sessions and workshops, including a customer-exclusive training track Act-On Software, the leading growth marketing automation platform, today announced Growth ‘21, a free, virtual conference designed to meet the overwhelming demand for growth-oriented marketing practices in 2021 and beyond. Growth ‘21 will run from May 25-26, and will bring together thousands of marketers of all skill sets to demonstrate key tactical and strategic…

Marketing Automation has played a key role in shaping the success of modern day marketers. We are on a mission to improve marketing automation, one workflow at a time.” – Sourabh Mathur, Esanosys It's needless to press on the importance of marketing automation because we have already had plenty of positive thoughts on this. The concern boils down to which kind of marketing automation platform is good for your organization and how do you pick the best marketing tool for your business. Marketing Technology News: MarTech…

Combined Capabilities Will Allow Online Retailers to Scale Businesses To Any Size Maropost, North America's fastest growing marketing automation platform embraced by companies like Mercedes Benz, BioTrust, the New York Post and Shop.com, has acquired Neto, a global award-winning ecommerce platform used by over 3,000 retailers and wholesalers worldwide. By making its combined technologies available to their customers, the company is poised for leadership in the ecommerce marketing space. It will enable retailers around…

Combined data creates powerful segments, improved attribution analytics, and real-time alerts based on engagement across both platforms Terminus, a leading account-based marketing platform, announced its product integration with Pardot, a leading B2B marketing automation platform by Salesforce. The integration enables marketers to drive a full-funnel, account-centric strategy with shared data, improved analytics, advanced reporting, and lead-to-account mapping capabilities. Through the integration, Salesforce Pardot…

Agency Revolution allows agencies to personalize their customer communication and drive powerful automated campaigns HawkSoft and Agency Revolution are both insurtech companies serving independent insurance agents with a long history of collaboration. Today, HawkSoft announces that Agency Revolution's cloud-based marketing automation platform Fuse™ and HawkSoft's agency management system can integrate via HawkSoft's new Partner API. Mutual customers can sync data across both systems to access the depth of client and…

The new tech offering helps advisors boost client engagement and fill their sales pipeline based on a core connection to Orion’s financial planning capabilities and underscores the critical importance of an advice-based investment experience particularly through periods of economic uncertainty Orion Advisor Technology, LLC (“Orion”), the premier technology provider for registered investment advisors, today announces the release of its new intuitive marketing automation platform: Market*r. “Other platforms leave users…

Merchants Able to Bring Valuable Subscriber Data from Thousands of Apps into Marketing Automation Platform Springbot, a leading data-driven marketing platform for eCommerce businesses, has announced a new integration with Zapier, enabling retailers to import data from thousands of applications into the Springbot platform. "In every marketing department today, there are numerous tools that are running independent of each other and collecting various data sets. It's the nature of martech and despite the rise of…

"I always tell young women to listen to the advice you’re inevitably going to get, but at the end of the day, follow your gut." Hi Heather, tell us about your journey into Demand-gen Marketing. What inspired you to start “Spark Your Channel”? My demand generation journey started before we had email. In high school, I worked for a one-person insurance agency after school. This woman was obsessed with demand generation (in a good way). Everyday I would mail merge (if you’re under 35, Google it!) lists of people into…

Intema Solutions Inc., maker of eFlyerMaker.com, an email platform with extensive compliance and content creation suites, is pleased to announce the signing of a $104,000 contract with LeadFox, a company that owns a marketing automation platform used by thousands of SMBs in more than 50 countries. “We are thrilled to have signed this important contract with LeadFox, a leader in the world of marketing automation, and to have gained their confidence in Intema as the provider of choice for their email marketing campaigns,”…

New VIN service solution and direct mail leverage AI to help dealers optimize the customer experience across channels and profit centers From the NADA Show 2020, Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced two new solutions intended to help auto dealers leverage Artificial Intelligence (AI) to better target their marketing and drive more sales and service revenue. Both are available immediately. The first is Direct Mail that’s driven by the same artificial…

The Launch of WhatsApp Reinforces WebEngage’s Omnichannel Capabilities with a Total of 8 Communication Channels on Offer WebEngage, a full-stack marketing automation platform, recently released WhatsApp as the latest channel of engagement for its users. The company has partnered with Infobip, a global business cloud communication platform with omnichannel expertise to bring Whatsapp as a means of engagement for digital consumer businesses. With over 1.6 billion monthly active users, WhatsApp is the most popular…

Costly Accessibility Lawsuits Are on the 2020 Horizon for Unsuspicious Businesses & Franchises With Inferior Brand Website Providers Your website might cost you more in 2020 than ever before. The plaintiff's lawyers are filing ADA lawsuits as fast as they can. This is especially true for franchise brands, as they are more exposed due to their ubiquitous nature, multi-unit structure and perceived deep pockets. The latest development involved a Supreme Court decision to deny a petition from Domino's Pizza, leaving in…

Dynamic Integration Platform Now Offers Connections Between HubSpot and Top CRMs StarfishETL, a powerful iPaaS (integration platform as a service) solution, has added three new pre-built integrations between leading marketing automation platform, HubSpot, and three of the top Customer Relationship Management (CRM) providers. The new integrations allow users to share contact, deal, and engagement data between sales and marketing to enhance a marketer's ability to create relevant marketing lists and enable sales to monitor…

Though Targeting Campaigns for Relevancy Is a Known Best Practice in the Marketing World, Ecommerce Brands May Need an Extra Push. According to a Recent Customer Survey Performed by Omnisend, Ecommerce Brands Are Not Still Regularly Using Segments to Target Their Campaigns Omnisend, omnichannel marketing automation platform for ecommerce, has released new data concerning the segment adoption rate for marketers. Despite proven results earned with targeting campaigns, ecommerce marketers are still reluctant to begin…

Audience Acuity's Super Identity Graph has been selected by Outsell for integration into their AI-driven marketing automation platform. Audience Acuity's identity graph contains 6 billion data points describing 243 million American consumers. Outsell engages with over 28 million consumers daily and works with all major automotive brands in the United States. Outsell's platform delivers increased customer engagement to more than 1,500 automotive dealers across America. Marketing Technology News: Renowned Leaders of…

Partnership with Bombora Enables New Solution for Identifying Interested Audiences NetWise Data LLC, the industry-leading data and information services company that makes data useful for marketers, announced a strategic partnership with Bombora, the leading provider of B2B intent data, to power a new solution dubbed SmartIntent for NetWise clients.  The combined data solution appends contact data to target company web traffic to highlight potential buyers directly, allowing marketers to focus activity on the likely people…

Ebiquity's Consulting Services and Evergage's Technology Drive Better Customer Experiences and Engagement Across Channels and Improve Paid Media Targeting for Joint Clients Evergage, The 1-to-1 Platform company, and Ebiquity, a leading independent marketing and media consultancy, announced a partnership combining Ebiquity's analytics, media management and technology consulting in paid media with Evergage's personalization and customer data platform (CDP) technology. This strategic partnership will enable Ebiquity's…

Act! Growth Suite, the Next Generation of Act!, Makes It Easy for Customers to Drive Business Growth Swiftpage, the provider of Act!, a leading cloud-enabled CRM and marketing automation platform aimed at helping small and midsized businesses (SMBs) grow, announced a new approach to connected CRM, marketing, sales and customer service technology with Act! Growth Suite, an all-in-one sales and marketing platform purpose-built for SMBs. The introduction of the new Act! Growth Suite represents a significant step forward, both…

Selling Simplified Group Inc. (SSG) is poised to unveil its Software-as-a-Service (SaaS) offering, Visionayr, at SiriusDecisions Summit in Austin, Texas, next week to offer B2B companies an innovative solution for data-driven marketing. Designed to consolidate the traditional martech stack, Visionayr combines marketing automation, content management, hosted interactive content experiences, user engagement monitoring and analytics all in one place. Integrated with SSG's proprietary global B2B database, the solution will…