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Marketing Automation Platform

Springbot Launches Integration with Zapier to Help eCommerce Retailers Improve Marketing Efficiency and Automate Data Import

Merchants Able to Bring Valuable Subscriber Data from Thousands of Apps into Marketing Automation Platform Springbot, a leading data-driven marketing platform for eCommerce businesses, has announced a new integration with Zapier, enabling retailers to import data from thousands of applications into the Springbot platform. "In every marketing department today, there are numerous tools that are running independent of each other and collecting various data sets. It's the nature of martech and despite the rise of…

MarTech Interview with Heather K. Margolis, Founder and CEO at Channel Maven Consulting

"I always tell young women to listen to the advice you’re inevitably going to get, but at the end of the day, follow your gut." Hi Heather, tell us about your journey into Demand-gen Marketing. What inspired you to start “Spark Your Channel”? My demand generation journey started before we had email. In high school, I worked for a one-person insurance agency after school. This woman was obsessed with demand generation (in a good way). Everyday I would mail merge (if you’re under 35, Google it!) lists of people into…

Intema Partners with LeadFox for the eFlyerMaker Email Marketing Platform

Intema Solutions Inc., maker of eFlyerMaker.com, an email platform with extensive compliance and content creation suites, is pleased to announce the signing of a $104,000 contract with LeadFox, a company that owns a marketing automation platform used by thousands of SMBs in more than 50 countries. “We are thrilled to have signed this important contract with LeadFox, a leader in the world of marketing automation, and to have gained their confidence in Intema as the provider of choice for their email marketing campaigns,”…

At NADA Show 2020, Outsell Debuts Auto Industry’s Only AI-Powered Omni-Channel Marketing Solution for Auto Dealers, and Announces VIN…

New VIN service solution and direct mail leverage AI to help dealers optimize the customer experience across channels and profit centers From the NADA Show 2020, Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced two new solutions intended to help auto dealers leverage Artificial Intelligence (AI) to better target their marketing and drive more sales and service revenue. Both are available immediately. The first is Direct Mail that’s driven by the same artificial…

Go-MMT Skyrockets Its Hotel Partner Engagement by 20% Using WebEngage’s Marketing Automation Platform

Indian OTA Giant, GO-MMT, Partners with WebEngage To Strengthen Its Supply-Side Engagement and Increase Its MAU's by 1.3X Through Highly-Personalized User Experiences Go-MMT, a household name in the Indian OTA space, has reported a 20% boost in its hotel partner engagement by creating seamless, cross-channel user journeys through WebEngage - a full-stack marketing automation platform. A joint entity of MakeMyTrip and the Ibibo group, Go-MMT has an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo and…

WebEngage Partners with Infobip to Provide WhatsApp as an Engagement Channel

The Launch of WhatsApp Reinforces WebEngage’s Omnichannel Capabilities with a Total of 8 Communication Channels on Offer WebEngage, a full-stack marketing automation platform, recently released WhatsApp as the latest channel of engagement for its users. The company has partnered with Infobip, a global business cloud communication platform with omnichannel expertise to bring Whatsapp as a means of engagement for digital consumer businesses. With over 1.6 billion monthly active users, WhatsApp is the most popular…

SeoSamba Announces All New Websites to Be Compliant With the Americans With Disabilities Act WCAG 2.1 AA Standard

Costly Accessibility Lawsuits Are on the 2020 Horizon for Unsuspicious Businesses & Franchises With Inferior Brand Website Providers Your website might cost you more in 2020 than ever before. The plaintiff's lawyers are filing ADA lawsuits as fast as they can. This is especially true for franchise brands, as they are more exposed due to their ubiquitous nature, multi-unit structure and perceived deep pockets. The latest development involved a Supreme Court decision to deny a petition from Domino's Pizza, leaving in…

StarfishETL Unveils New HubSpot Integrations

Dynamic Integration Platform Now Offers Connections Between HubSpot and Top CRMs StarfishETL, a powerful iPaaS (integration platform as a service) solution, has added three new pre-built integrations between leading marketing automation platform, HubSpot, and three of the top Customer Relationship Management (CRM) providers. The new integrations allow users to share contact, deal, and engagement data between sales and marketing to enhance a marketer's ability to create relevant marketing lists and enable sales to monitor…

Omnisend Research: Half of Ecommerce Marketers Don’t Segment Contacts, Despite Higher Revenue With Targeted Messages

Though Targeting Campaigns for Relevancy Is a Known Best Practice in the Marketing World, Ecommerce Brands May Need an Extra Push. According to a Recent Customer Survey Performed by Omnisend, Ecommerce Brands Are Not Still Regularly Using Segments to Target Their Campaigns Omnisend, omnichannel marketing automation platform for ecommerce, has released new data concerning the segment adoption rate for marketers. Despite proven results earned with targeting campaigns, ecommerce marketers are still reluctant to begin…

Outsell Integrates Audience Acuity’s Data For Industry Leading AI-Driven Marketing Automation Platform

Audience Acuity's Super Identity Graph has been selected by Outsell for integration into their AI-driven marketing automation platform. Audience Acuity's identity graph contains 6 billion data points describing 243 million American consumers. Outsell engages with over 28 million consumers daily and works with all major automotive brands in the United States. Outsell's platform delivers increased customer engagement to more than 1,500 automotive dealers across America. Marketing Technology News: Renowned Leaders of…

NetWise Data Launches SmartIntent

Partnership with Bombora Enables New Solution for Identifying Interested Audiences NetWise Data LLC, the industry-leading data and information services company that makes data useful for marketers, announced a strategic partnership with Bombora, the leading provider of B2B intent data, to power a new solution dubbed SmartIntent for NetWise clients.  The combined data solution appends contact data to target company web traffic to highlight potential buyers directly, allowing marketers to focus activity on the likely people…

Ebiquity Plc Selects Evergage as Strategic Customer Data Platform and 1-to-1 Personalization Partner

Ebiquity's Consulting Services and Evergage's Technology Drive Better Customer Experiences and Engagement Across Channels and Improve Paid Media Targeting for Joint Clients Evergage, The 1-to-1 Platform company, and Ebiquity, a leading independent marketing and media consultancy, announced a partnership combining Ebiquity's analytics, media management and technology consulting in paid media with Evergage's personalization and customer data platform (CDP) technology. This strategic partnership will enable Ebiquity's…

Swiftpage Launches All-in-One Act! Growth Suite Sales & Marketing Platform for SMBs

Act! Growth Suite, the Next Generation of Act!, Makes It Easy for Customers to Drive Business Growth Swiftpage, the provider of Act!, a leading cloud-enabled CRM and marketing automation platform aimed at helping small and midsized businesses (SMBs) grow, announced a new approach to connected CRM, marketing, sales and customer service technology with Act! Growth Suite, an all-in-one sales and marketing platform purpose-built for SMBs. The introduction of the new Act! Growth Suite represents a significant step forward, both…

The Future of B2B Data-Driven Sales and Marketing With the Launch of Selling Simplified’s Visionayr Platform

Selling Simplified Group Inc. (SSG) is poised to unveil its Software-as-a-Service (SaaS) offering, Visionayr, at SiriusDecisions Summit in Austin, Texas, next week to offer B2B companies an innovative solution for data-driven marketing. Designed to consolidate the traditional martech stack, Visionayr combines marketing automation, content management, hosted interactive content experiences, user engagement monitoring and analytics all in one place. Integrated with SSG's proprietary global B2B database, the solution will…

Lead Liaison Launches Program to Help Startups with Marketing and Sales

Sales and Marketing Solutions Provider Lead Liaison Announces Program for Seed-Stage and Series a Startups as Well as Venture Capitalists, Incubators, Accelerators, and University Programs Lead Liaison, a software provider that helps companies build scalable sales and marketing processes, announced the launch of their Lead Liaison for Startups Program. The new program provides premium sales and marketing solutions at a deep discount for qualifying startups. It also offers VCs, incubators, and university startup programs an…

Myntra Partners with WebEngage to Power Their User Engagement Strategy

Online fashion retail major Myntra has chosen to employ the services of Marketing Automation platform WebEngage to power their User Engagement strategy. This partnership will provide Myntra with the technological firepower required to enhance their on-site user engagement, create highly-personalized brand experiences at scale and bolster their user retention strategy. Myntra is a household name in online fashion retail, with millions of users logging in daily to browse through over 5 lakh products from 2500+ brands across…

Postie Launches Industry’s First Marketing Automation Platform that Makes Direct Mail Behave like a Digital Channel

Customers Have Seen CVR%, ROAS and CPA Results as Strong as Best Performing Social Campaigns Postie, the only tech and data platform that makes direct mail behave like the best digital acquisition channels, officially announced its launch in the US market. Postie helps digital marketers apply machine learning and quant marketing to the biggest traditional offline channel – direct mail – making it truly a performance channel, from testing and optimization to audience modeling and attribution. The platform, now available to…