Messaging apps can be hugely advantageous for digital Customer Engagement strategies, offering a multitude of benefits such as increased privacy, …
Social Media vs. Messaging Apps: What Brand Marketers Need to Know
Social networking websites and apps have become a critical marketing touchpoint, creating a direct channel for brands to reach current …
Three Trends Shaping the Messaging Space – and What They Mean for Marketers
Digital platforms have transformed how we communicate. From the introduction of email to the new social media apps that pop …
TechBytes with Zephrin Lasker, VP, E-Commerce, Rakuten Viber
Zephrin Lasker VP, E-Commerce, Rakuten Viber Rakuten Viber has been at the forefront of the mobile commerce wave. We spoke …