Browsing Tag

OpenX

Study: Consumer Spending and Marketing Budgets Set to Rebound in Q4 and 2021

OpenX released a new study with leading market research company The Harris Poll examining the variety of ways that both consumer behavior and marketing tactics have changed in 2020. From an economic perspective, the report paints a promising picture, and in a year when 54 percent of consumers say they are spending less money, and 61 percent of marketers have cut budget, both groups expect a rebound and return to normal in Q4 and 2021. Despite the pandemic, 58 percent of consumers expect to spend the same amount or more…

OpenX Hires Veteran Ad-Tech Executive Mark Liao as Chief Financial Officer

Liao brings more than 20 years of digital media experience to OpenX OpenX announced that the company has appointed Mark Liao as Chief Financial Officer, leading the company's financial strategy, accounting, business intelligence and revenue performance teams. Liao comes to OpenX from Amobee, where he served as CFO for over three years. Liao has also held CFO positions at Turn and iSocket, as well as several senior roles at Yahoo! including VP of Business Operations and VP of Operations Finance for the Yahoo! Americas…

Sigmoid Partners With OpenX on Data Analytics Transformation

Sigmoid, a leading end-to-end data solutions company, announced the results of its latest project with OpenX - the world's largest independent advertising technology provider. OpenX has partnered with Sigmoid to standardize both internal and external reporting for OpenX's partners and employees. Sigmoid's powerful real-time data analytics solution Sigview has been helping over 40,000 globally connected OpenX users conduct real-time analysis on their advertising data. Marketing Technology News: MRM Commerce Achieves…

OpenX Launches New Solution to Make Prebid Easy and Accessible for Publishers of All Sizes

Customizable options and new testing capabilities provide tools to maximize revenue while maintaining full visibility and control OpenX announced the launch of Apollo, a product that gives publishers of all sizes the ability to customize and optimize their Prebid configuration and maximize programmatic revenue. With Apollo, publishers have access to sophisticated configuration management and a/b testing capabilities that allow them to regularly test and assess the effectiveness of their Prebid set-up, and with three…

Todd Parsons Joins Criteo as Chief Product Officer to Accelerate Company’s Diversification

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced Todd Parsons' appointment to Chief Product Officer. In this role, Parsons will lead and oversee Criteo's product design and innovation roadmap, playing a critical role in the transformation of the company's technology platform. Marketing Technology News: TransUnion Expands People-Based Marketing Capabilities with Acquisition of Signal Parsons brings over 15 years of experience as a product leader…

OpenX Bidding Intelligence Data Set (BIDS) Simplifies Log-level Reporting in Programmatic AdTech

Buyers can come to OpenX for easy and secure access to robust data sets made available through Snowflake Data Marketplace OpenX announced the launch of the company's Bidding Intelligence Data Set (BIDS), a new solution to make log-level reporting available to marketers or agencies looking for more visibility into their programmatic media buys. Through a partnership with Snowflake, the cloud data platform, buyers that work with OpenX can now quickly, easily and securely access granular data around auction participation and…

OpenX Reports Growth and New Milestones Across Demand-Side Business

Successful SPO reviews and new products highlight significant growth with brands and agencies OpenX reported recent milestones from the company's business unit dedicated to building and expanding brand, agency and DSP relationships. With new and renewed SPO partnerships, new products, and a new senior executive leading the team, the buy-side of the OpenX business has grown on multiple fronts, bringing valuable demand to the OpenX Exchange for publishers. Marketing Technology News: Virtu Lauches Open Technology, a…

TechBytes with Paul Ryan, CTO at OpenX

Hi Paul, tell us more about your role and team you handle at OpenX. My role as CTO at OpenX covers a variety of functions across the business. Part of this involves overseeing and structuring internal tools and technology, looking at everything from the Cloud platform our business runs on (GCP) to the processes we set up to run our global help desk. I also oversee our Product team -- thinking about what we’re building and how that ties to benefits for our partners and revenue for OpenX. Whether looking at internal…

New Report From OpenX and The Harris Poll Highlights Reasons for Brand Marketers to Shift Spend Towards Open Web

Consumers spend more time on the open web, trust what they see and read more, and find the advertising more effective and impactful as compared to Facebook, Instagram, YouTube and Amazon OpenX announced the release of the company's latest report with global market research firm The Harris Poll, looking at consumer views towards the open web compared to walled gardens like Facebook, Instagram, YouTube and Amazon. The report highlights a variety of ways consumers prefer the open web over various walled garden environments,…

OpenX Completes Technology Migration onto Google Cloud Platform

New Infrastructure Has Enabled International Expansion, New Product Development and More OpenX announced that earlier this year, the company completed the migration of the OpenX Exchange onto Google Cloud Platform (GCP), becoming the first major exchange to move completely to the cloud. As of Q3 2019, the entire OpenX business was moved off of all on-premise servers. The migration to the cloud positions OpenX as one of the fastest and most scalable exchanges in the industry, future-proofing its technology stack and…

OpenX Granted Patent For Scoring Impressions and Users in Programmatic Advertising

Patent is the 8th issued to leading digital advertising exchange OpenX announced that the United States Patent and Trademark Office has issued the company U.S. Patent 10,410,245, "System and methods for using a revenue value index to score impressions for users for advertisement placement." The patent highlights the vision that OpenX had years ago of allowing both marketers and publishers to better assess the value of an individual user behind a screen, and ensure ads are shown at a fair price that offers maximum value…

LiveRamp Taps OpenX as Authenticated Traffic Solution (ATS) Exchange Partner

Integration will help publishers prepare for a cookieless ecosystem OpenX announced the integration with LiveRamp and its IdentityLink and Authenticated Traffic Solution (ATS) into OpenAudience, the company's people-based marketing solution for the open web. The move deepens a global partnership between the two industry leaders in identity resolution and people-based marketing. Today's announcement showcases OpenX and LiveRamp's partnership to bundle the identity capabilities of IdentityLink and ATS with a…

New Survey from OpenX and The Harris Poll Finds Consumer Optimism About Economy Will Fuel Increased Spend This Holiday Season; Digital to…

Millennial Shopping Surge to Help Spur Five Percent Total Increase in Holiday Spend OpenX released its annual holiday report in conjunction with The Harris Poll that examines trends in consumer shopping, media consumption, effectiveness of advertising and much more. The 2019 data paints a complex, yet optimistic picture for retail as consumers report a healthy appetite to spend this Holiday Season. For the first time in an OpenX/Harris Poll report, a majority of holiday shoppers plan to spend more on digital channels,…

New Survey from OpenX and The Harris Poll Finds Consumer Optimism About Economy Will Fuel Increased Spend This Holiday Season; Digital to…

Millennial shopping surge to help spur five percent total increase in holiday spend OpenX released its annual holiday report in conjunction with The Harris Poll that examines trends in consumer shopping, media consumption, effectiveness of advertising and much more. The 2019 data paints a complex, yet optimistic picture for retail as consumers report a healthy appetite to spend this Holiday Season. For the first time in an OpenX/Harris Poll report, a majority of holiday shoppers plan to spend more on digital channels, as…

OpenX Accelerates International Growth with Expansion into Australia, Hires Bauer Media’s Mitchell Greenway to Lead ANZ

Expansion Provides Opportunity to Drive Increased Demand to Top Publishers in the Region OpenX, the world's leading independent digital advertising exchange, announced at Advertising Week APAC the official launch of operations in Australia. The company also announced the hiring of advertising veteran Mitchell Greenway as director of partner services for Australia and New Zealand. With the launch of operations in market, OpenX will bring greater access to demand for the quality inventory that exists in…

Brand Safety Institute Opens Training & Certification Program For Brand Safety Officers

Sign-Ups and Training for First BSO Accreditation Program Now Underway; Adobe, Facebook, OpenX, Oracle Data Cloud Join as Founding Sponsors Launched last summer to professionalize the field of brand protection, the Brand Safety Institute (BSI) opened its doors to the ad industry's first accreditation process for the executives who manage brand safety and related issues within their companies. Sign-ups and initial training modules for the Brand Safety Officer (BSO) accreditation process are now available through…

TechBytes with Dallas Lawrence, Chief Brand and Communications Officer at OpenX

Tell us about your role and the team/technology you handle at OpenX. I serve as OpenX’s Chief Brand and Communications Officer. OpenX is the world’s largest independent advertising exchange and the first people-based Marketing platform built for the open web. My team leads the organization’s brand positioning and marketing as well as all of our market research efforts designed to help brands and publishers effectively navigate the constantly evolving Digital Advertising landscape. How different is the global Digital…

OpenX Increases Expansion into APAC with Key Investments in People, Platform and Product

Senior Hires from the Trade Desk and Linkedin Join to Lead In-Market Team as Openx Completes Integration with Google Cloud Platform Becoming First APAC Exchange to Operate Fully in the Cloud According to a report published last year by the Boston Consulting Group, regional advertising in APAC is expected to surpass $19 billion by 2020, with 36 percent flowing directly to programmatic channels. To support this growing market trend, OpenX announced significant investments it is making to deliver the next generation of…

OpenX Introduces First People-Based Marketing Solution For The Open Web

OpenAudience Will Provide Marketers the Ability to Easily Plan and Buy Advertising for Every Digitally Addressable Consumer Across the Open Web For the past decade, the most effective way to advertise in digital media has been on Facebook and Google. Marketers in the US now spend two-thirds of all digital ad spend on the "walled gardens", despite the fact that they receive less than 36 percent of total consumer time spent online. According to eMarketer, addressing this massive asymmetry in advertising - where tens of…

New Nationwide Consumer Research From OpenX and The Harris Poll Highlights Surging Popularity of OTT With Majority of US Now Streaming Over…

Study Sheds Light into the Rise of OTT and the Possibility for New Revenue Models for Leading Providers Apple, Netflix, Hulu and Amazon OpenX announced the findings of a nationwide survey conducted by The Harris Poll, showing a massive consumer shift toward OTT video content consumption is well underway. With the majority of American adults now using at least one OTT service, and most subscribing to three separate platforms to stream content, the new study highlights how OTT has become the primary video content channel…