Browsing Tag

OpenX

OpenX Reports Growth and New Milestones Across Demand-Side Business

Successful SPO reviews and new products highlight significant growth with brands and agencies OpenX reported recent milestones from the company's business unit dedicated to building and expanding brand, agency and DSP relationships. With new and renewed SPO partnerships, new products, and a new senior executive leading the team, the buy-side of the OpenX business has grown on multiple fronts, bringing valuable demand to the OpenX Exchange for publishers. Marketing Technology News: Virtu Lauches Open Technology, a…

TechBytes with Paul Ryan, CTO at OpenX

Hi Paul, tell us more about your role and team you handle at OpenX. My role as CTO at OpenX covers a variety of functions across the business. Part of this involves overseeing and structuring internal tools and technology, looking at everything from the Cloud platform our business runs on (GCP) to the processes we set up to run our global help desk. I also oversee our Product team -- thinking about what we’re building and how that ties to benefits for our partners and revenue for OpenX. Whether looking at internal…

New Report From OpenX and The Harris Poll Highlights Reasons for Brand Marketers to Shift Spend Towards Open Web

Consumers spend more time on the open web, trust what they see and read more, and find the advertising more effective and impactful as compared to Facebook, Instagram, YouTube and Amazon OpenX announced the release of the company's latest report with global market research firm The Harris Poll, looking at consumer views towards the open web compared to walled gardens like Facebook, Instagram, YouTube and Amazon. The report highlights a variety of ways consumers prefer the open web over various walled garden environments,…

OpenX Completes Technology Migration onto Google Cloud Platform

New Infrastructure Has Enabled International Expansion, New Product Development and More OpenX announced that earlier this year, the company completed the migration of the OpenX Exchange onto Google Cloud Platform (GCP), becoming the first major exchange to move completely to the cloud. As of Q3 2019, the entire OpenX business was moved off of all on-premise servers. The migration to the cloud positions OpenX as one of the fastest and most scalable exchanges in the industry, future-proofing its technology stack and…

OpenX Granted Patent For Scoring Impressions and Users in Programmatic Advertising

Patent is the 8th issued to leading digital advertising exchange OpenX announced that the United States Patent and Trademark Office has issued the company U.S. Patent 10,410,245, "System and methods for using a revenue value index to score impressions for users for advertisement placement." The patent highlights the vision that OpenX had years ago of allowing both marketers and publishers to better assess the value of an individual user behind a screen, and ensure ads are shown at a fair price that offers maximum value…

LiveRamp Taps OpenX as Authenticated Traffic Solution (ATS) Exchange Partner

Integration will help publishers prepare for a cookieless ecosystem OpenX announced the integration with LiveRamp and its IdentityLink and Authenticated Traffic Solution (ATS) into OpenAudience, the company's people-based marketing solution for the open web. The move deepens a global partnership between the two industry leaders in identity resolution and people-based marketing. Today's announcement showcases OpenX and LiveRamp's partnership to bundle the identity capabilities of IdentityLink and ATS with a…

New Survey from OpenX and The Harris Poll Finds Consumer Optimism About Economy Will Fuel Increased Spend This Holiday Season; Digital to…

Millennial Shopping Surge to Help Spur Five Percent Total Increase in Holiday Spend OpenX released its annual holiday report in conjunction with The Harris Poll that examines trends in consumer shopping, media consumption, effectiveness of advertising and much more. The 2019 data paints a complex, yet optimistic picture for retail as consumers report a healthy appetite to spend this Holiday Season. For the first time in an OpenX/Harris Poll report, a majority of holiday shoppers plan to spend more on digital channels,…

New Survey from OpenX and The Harris Poll Finds Consumer Optimism About Economy Will Fuel Increased Spend This Holiday Season; Digital to…

Millennial shopping surge to help spur five percent total increase in holiday spend OpenX released its annual holiday report in conjunction with The Harris Poll that examines trends in consumer shopping, media consumption, effectiveness of advertising and much more. The 2019 data paints a complex, yet optimistic picture for retail as consumers report a healthy appetite to spend this Holiday Season. For the first time in an OpenX/Harris Poll report, a majority of holiday shoppers plan to spend more on digital channels, as…

OpenX Accelerates International Growth with Expansion into Australia, Hires Bauer Media’s Mitchell Greenway to Lead ANZ

Expansion Provides Opportunity to Drive Increased Demand to Top Publishers in the Region OpenX, the world's leading independent digital advertising exchange, announced at Advertising Week APAC the official launch of operations in Australia. The company also announced the hiring of advertising veteran Mitchell Greenway as director of partner services for Australia and New Zealand. With the launch of operations in market, OpenX will bring greater access to demand for the quality inventory that exists in…

Brand Safety Institute Opens Training & Certification Program For Brand Safety Officers

Sign-Ups and Training for First BSO Accreditation Program Now Underway; Adobe, Facebook, OpenX, Oracle Data Cloud Join as Founding Sponsors Launched last summer to professionalize the field of brand protection, the Brand Safety Institute (BSI) opened its doors to the ad industry's first accreditation process for the executives who manage brand safety and related issues within their companies. Sign-ups and initial training modules for the Brand Safety Officer (BSO) accreditation process are now available through…

TechBytes with Dallas Lawrence, Chief Brand and Communications Officer at OpenX

Tell us about your role and the team/technology you handle at OpenX. I serve as OpenX’s Chief Brand and Communications Officer. OpenX is the world’s largest independent advertising exchange and the first people-based Marketing platform built for the open web. My team leads the organization’s brand positioning and marketing as well as all of our market research efforts designed to help brands and publishers effectively navigate the constantly evolving Digital Advertising landscape. How different is the global Digital…

OpenX Increases Expansion into APAC with Key Investments in People, Platform and Product

Senior Hires from the Trade Desk and Linkedin Join to Lead In-Market Team as Openx Completes Integration with Google Cloud Platform Becoming First APAC Exchange to Operate Fully in the Cloud According to a report published last year by the Boston Consulting Group, regional advertising in APAC is expected to surpass $19 billion by 2020, with 36 percent flowing directly to programmatic channels. To support this growing market trend, OpenX announced significant investments it is making to deliver the next generation of…

OpenX Introduces First People-Based Marketing Solution For The Open Web

OpenAudience Will Provide Marketers the Ability to Easily Plan and Buy Advertising for Every Digitally Addressable Consumer Across the Open Web For the past decade, the most effective way to advertise in digital media has been on Facebook and Google. Marketers in the US now spend two-thirds of all digital ad spend on the "walled gardens", despite the fact that they receive less than 36 percent of total consumer time spent online. According to eMarketer, addressing this massive asymmetry in advertising - where tens of…

New Nationwide Consumer Research From OpenX and The Harris Poll Highlights Surging Popularity of OTT With Majority of US Now Streaming Over…

Study Sheds Light into the Rise of OTT and the Possibility for New Revenue Models for Leading Providers Apple, Netflix, Hulu and Amazon OpenX announced the findings of a nationwide survey conducted by The Harris Poll, showing a massive consumer shift toward OTT video content consumption is well underway. With the majority of American adults now using at least one OTT service, and most subscribing to three separate platforms to stream content, the new study highlights how OTT has become the primary video content channel…

Sigmoid Delivers Next-Generation Analytical Solution ‘SigView’ to OpenX

The New Partnership Will Power Real-Time Analysis on the Industry’s Largest Independent Ad Exchange Sigmoid, a leader in real-time interactive analytics solutions for advertising technology, announced a partnership with OpenX, the world’s largest independent advertising technology provider. OpenX will be using SigView the leading real-time analysis solution from Sigmoid, as a centralized platform to conduct real-time analysis on the company’s over 60B daily auctions, without compromising speed or user experience.…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week. OpenX Announces First of Its Kind Five Year Collaboration with Google Cloud That Will Form The Foundation of New Product and Technology Strategy Global Integration Will Deliver Greater Publisher Monetization and Improved Advertiser ROAS Through Superior…

OpenX Announces First of Its Kind Five Year Collaboration with Google Cloud That Will Form The Foundation of New Product and Technology…

Global Integration Will Deliver Greater Publisher Monetization and Improved Advertiser ROAS Through Superior Speed, Scalability and Reach Across OpenX Exchange OpenX announced a first of its kind collaboration that will bring the entire OpenX exchange into the cloud with Google Cloud Platform (GCP). Through this deployment, OpenX will become the first ever major exchange to move all on-premises workloads fully into the cloud and become truly serverless. Work on integrating the five year technology collaboration began in…

Digitas Global Head of Programmatic Joins OpenX To Lead Agency and Brand Strategy

Experienced Agency Leader Previously Led Programmatic Media and Brand Strategy Over 15 Year Stint at Publicis Owned Digitas OpenX, the world's largest independent advertising technology provider, announced that agency and digital media veteran Carol (Chung) Reed is joining the company as global senior vice president of buyer development. In the role, Reed will lead all agency and brand relationships for OpenX. Reed comes to OpenX after 15 years at Digitas, part of Publicis Media, where she led the transformation of the…

OpenX Awarded First Platinum Status Recognition from the Trustworthy Accountability Group (TAG) for Comprehensive Approach to Quality and…

Leading Independent Ad Exchange Is One of Only Five Companies Globally to Achieve Highest Level of Quality Certification OpenX, the world's largest independent advertising exchange, announced that the company has achieved Platinum Status for its commitment to quality from the Trustworthy Accountability Group (TAG), designating compliance with all four of the available TAG seals: Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Certified Against TAG's Inventory Quality Guidelines. Less…

ownerIQ and OpenX Expand Partnership to Bring Second-Party Data Into the Programmatic Ecosystem

New Audience PMP Feature will Increase Scale and Opportunity by Providing DSPs Access to Transparent Retailer and Brand Audience Data ownerIQ, the leader in second-party, transparent data solutions, announced their new Audience Private Marketplace (PMP) feature in partnership with OpenX, the world’s largest independent advertising exchange. This new product offering leverages the existing DealID infrastructure between Exchanges and DSPs to enable advertisers on almost any DSP to easily access transparent retailer and…