Outbrain

Outbrain, the world's leading discovery and native advertising platform on the open web, recently selected CHEQ's cybersecurity-backed offering to secure its digital media from non-human, invalid and fraudulent traffic. This additional layer of ad-fraud protection now sits on top of Outbrain’s existing, rigorous defenses. “Ad fraud is a consistent problem plaguing the digital advertising industry,” said Yossi Amara, Chief Information Officer at Outbrain. “By partnering with CHEQ, we are taking the…

Outbrain Commits to Engaging Millions of Users to Help Promote Education and Awareness Globally Outbrain, the world’s leading discovery and native advertising platform on the open web, announced it is part of the collective who have responded to the United Nation’s open brief to help stop the spread of COVID-19. Outbrain is committed to supporting this initiative by distributing approved creatives through its publisher network in the coming weeks. Marketing Technology News: Nextup Hires Industry Expert as Director of…

Jonathan Pacey Tasked With Strengthening Company’s Presence in APAC Kargo, the leader in creative performance, announced the opening of an office in Singapore, which will service the company’s business in Southeast Asia. In addition to expanding its presence in the APAC region, Kargo is also welcoming Jonathan Pacey, who joins the company as Sales Director for Southeast Asia and will be based out of the new office in Singapore. The focus for the new office will initially be to develop both the local Singaporean advertising…

The Report Addresses How This Issue Impacts Revenue Strategies of Online Media Publishers and Their Advertising Goals Outbrain, the world's leading discovery and native advertising platform on the open web, announced today that it has partnered with the IAB, in collaboration with AdRizer and The E.W. Scripps Company, to introduce a best practices guide for publishers on Short Term vs. Long Term Profitability. The report addresses how publishers can find a healthy, audience-centric balance of both, without letting the…

Outbrain, the world’s leading discovery and native advertising feed for the open web, announced that Nathan Jackson has been appointed as the organization’s new Head of Sales for the APAC region. This latest addition to the region's leadership marks a further step towards Outbrain's strategy of strengthening the group's presence in the region. “Advertisers, publishers and technology platforms must work together to create a high quality and innovative online experience. I am confident that the combined experience and talent…

Content is nothing if it can't be discovered. And, Content Recommendation and Discovery platforms like Taboola and Outbrain attract attention from publishers by helping them meet their audience with smart techniques. In an major announcement reported by The Times of Israel, two online content discovery and recommendation platforms are merging to take on the duopoly of Google and Facebook advertising. Adam Singolda-led company Taboola will merge Outbrain into their operations, allowing Outbrain's shareholders to get $250…

Powered through BidSwitch, Outbrain will provide marketers with solutions to scale their native strategy, programmatically Outbrain, the world’s leading discovery and native advertising feed for the open web, announced the full launch of its integration with Google’s Demand-Side Platform (DSP), Display & Video 360 to give marketers greater ability to capitalize on the benefits of Outbrain’s unique native inventory at scale. “Display & Video 360 gives our customers efficient access to buy Outbrain’s premium…

Evolve Media will implement Outbrain’s Smartfeed and Audience Development Suite to drive consumer engagement & revenue initiatives Outbrain, the world’s leading discovery and native advertising feed for the open web, announced today that it has entered into an expanded global technology partnership with Evolve Media, a publisher of leading enthusiast destinations for men and women. Through the partnership, Evolve Media will have access to Outbrain’s extensive network and full audience development suite. The agreement…

Outbrain, the world's leading discovery and native advertising platform on the open web, announced the completion of the acquisition of Ligatus, a leading European native advertising platform currently working with many of Europe’s premium publishers such as RTL, Le Monde and Stern. “All these newly formed leadership roles will ensure Outbrain is a strong and strategic player in native advertising for the European market, further accelerate year on year growth, and solidify their excellence in Native and Programmatic” This…

Outbrain Enhancing Its Leading Discovery Platform Through the Acquisition of Ligatus, Europe’s Top Native Ad Solutions Provider Outbrain, the world's leading discovery and native advertising platform on the open web, announced that it has entered an agreement to acquire Ligatus, a fully owned subsidiary of Gruner + Jahr which is a Bertelsmann group company, in a stock deal. Ligatus is a leading European based native advertising solution provider with headquarters in Cologne, Germany and offices in Germany, France,…

Outbrain, the world’s leading native advertising platform, announced changes to its leadership team based in the UK office, following the company’s record-breaking year for profitability in 2018. Outbrain announces new UK-based leadership team for Northern Europe’s next phase of ambitious growth Stephanie Himoff, Managing Director of Northern Europe, will take on a highly visible corporate role as Vice President of Global Publishers and Platforms. Himoff’s promotion comes on the heels of successful partnership deals…

Outbrain, the world’s leading native advertising platform, announced it has signed a pan-regional deal with Eurosport, the number one destination for sports fans. The agreement spans 13 markets globally, including the UK, France, Germany, Italy, Spain, Asia, and Australia, and will be powered by Outbrain’s innovative Smartfeed technology. “Outbrain’s Smartfeed and Amplify technology is great for us.” Smartfeed provides a content discovery feed that allows publishers to customise the user experience, improving both…

Outbrain, the World's Leading Native Advertising Platform, Announced Today That Ariff Quli Has Been Appointed as the Organization’s New General Manager of the North America Business, Based in Its New York City Headquarters Outbrain, the world's leading native advertising platform, announced that Ariff Quli has been appointed as the organization’s new General Manager of the North America business, based in its New York City headquarters. An innovative leader in the digital technology space, Ariff brings more than 15 years…

RevJet’s Enterprise-Grade Apps Will Now Easily Integrate with Taboola, Outbrain, and Oath RevJet, the pioneer in developing an enterprise-level SaaS platform especially for targeted advertising, has announced the addition of new connectors and social apps in its ever-growing app platform. Now, Fortune 500 marketers will be able to easily manage strategy, analytics, publishing and creation of creative marketing campaigns. What is even better is that these new developments are also available for users of Taboola,…

Based on its recent analysis of the global online video platforms (OVP) market, Frost & Sullivan recognizes Brightcove with the 2018 Global Company of the Year Award for capturing 24 percent of the total market revenue. The Company's robust platform offering, ability to innovate based on customer needs, brand equity, and geographic scale have continued to position Brightcove position itself as the market leader, in spite of  heightened competitive pressures. "Brightcove continued to maintain market leadership in the…

A New Digital Experience for Publishers, Brands and Users That Transforms Every Page into an Infinite Stream of Discovery While Providing Publishers with a Blank Canvas with Full Editorial Control Outbrain, the world’s leading native advertising platform, announced its launch of SmartFeed, an endless feed of content discovery that allows publishers to customize the user experience, improving both engagement and revenue. Outbrain helps publishers win back audiences from Facebook and Google newsfeeds Continuing its…

Outbrain, the world’s leading premium discovery platform, announced the renewal of a two year deal with BBC Studios. Outbrain, the world’s leading premium discovery platform, announced today the renewal of a two year deal with BBC Studios. BBC Studios will continue to deploy the Outbrain Engage solution to deliver revenue through sponsored content, as well as using Amplify to showcase the editorial content of Top Gear. BBC Studios, previously BBC Worldwide, is now the primary home for the BBC’s commercial production…

B2B Marketing Strategist Erin Mccallion Joins the World’s Leading Native Advertising Platform Outbrain, the world's leading native advertising platform, announced that Erin McCallion is joining the company as Vice President for US Marketing. This is a new role at the company as it enters a period of growth and transformation. “Erin is joining Outbrain at a pivotal time as we focus on innovating and transforming our platform to personalize the Web for every user and offer increased brand safety to brands and publishers,”…

Investing in Reader Optimization, Acquisition Will Help Outbrain Continue to Put Personalization First Outbrain, the world’s leading native advertising platform, today announced it has acquired AdNgin, a UI optimization company built to enhance the reader experience. This acquisition is Outbrain’s sixth to date, continuing a string of growth-driven accelerations in the last several years. Guiding digital discoveries of readers around the globe, Outbrain connects publishers, marketers and consumers through personalized,…

Outbrain and IAS Form Strategic Partnership to Deliver Brand Safety Solutions to Marketers Outbrain, the world’s leading content discovery platform, and Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced they have formed a partnership to bring IAS’ brand safety solutions to Outbrain’s brand marketers. The partnership represents a significant addition for marketers working with Outbrain, the most trusted and largest content recommendation company…