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Why Quizzes Reign Supreme in E-Commerce’s Battle for Eyeballs

Your instincts are right: attention spans are getting shorter and e-commerce competition is getting fiercer. This makes getting and keeping customer attention in this industry all the more important - and all the more elusive. There is simply so much information out there vying for customer attention that creative, entertaining and ultimately engaging mediums are the only way to ensure customers come back for more. This is the role that online quizzes play for the UK consumer choice body Which?, who leverage them to…