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AI to Reshape Creative and Measurement, and the Publisher-Advertiser Relationship
Advertising Trends

AI to Reshape Creative and Measurement, and the Publisher-Advertiser Relationship

George London -
0
Upwave Welcomes Josh Chasin to its Advisory Program
Analytics

Upwave Welcomes Josh Chasin to its Advisory Program

Globe Newswire -
0
Here’s Why ​​Optimizing for Clicks is Not ​​Optimizing at All
Customer Experience Management

Here’s Why ​​Optimizing for Clicks is Not ​​Optimizing at All

Jon Stewart -
0
Upwave Introduces Industry-First Persuadability Scores to Auto-Optimize Brand Investment and Drive Higher Brand Outcomes like Awareness, Consideration, Purchase Intent, and More
Analytics

Upwave Introduces Industry-First Persuadability Scores to Auto-Optimize Brand Investment and Drive Higher Brand Outcomes like Awareness, Consideration, Purchase Intent, and More

Globe Newswire -
0
Xsolla Leads the Way With GameAnalytics Partnership to Strengthen Game Monetization and Analytics Benchmarking
Native & Programmatic Advertising

Innovid Partners With Upwave to Optimize CTV Advertising to Brand Outcomes

PRNewswire -
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Beamer Merges with Userflow to Provide Product Teams an All-in-One Growth Toolkit to Drive Adoption and Engagement
Analytics

Upwave Announces Strategic Partnership With Tremor Video To Efficiently Measure And Maximize Brand Advertising

Globe Newswire -
0
Lift in Awareness Correlated with Lift in Consideration According to First Upwave Brand Impact Report
Analytics

Lift in Awareness Correlated with Lift in Consideration According to First Upwave Brand Impact Report

Globe Newswire -
0
Upwave Ranks on the 2022 Inc. 5000 Annual List
AI/ML

Upwave Ranks on the 2022 Inc. 5000 Annual List

Globe Newswire -
0
Upwave Announces Joseph Zahtila as New Chief Revenue Officer to Meet Increased Demand for Brand Measurement
Analytics

Upwave Announces Joseph Zahtila as New Chief Revenue Officer to Meet Increased Demand for Brand Measurement

Globe Newswire -
0
Upwave Ranks on the 2022 Inc. 5000 Annual List
Native & Programmatic Advertising

TVision and Upwave Unveil “The Impact of Attention on Brand Lift” Report To Gauge How Attention Impacts Brand Outcomes and Metrics

Globe Newswire -
0
Upwave Announces Strategic Partnership with Kinetiq to Help Marketers Measure Impact of Sponsorship Advertising Dollars
Analytics

Upwave Announces Strategic Partnership with Kinetiq to Help Marketers Measure Impact of Sponsorship Advertising Dollars

MTS Staff Writer -
0
Upwave Announces New Brand Effects Analytics Module to Help Brands See the Long-Term Lasting Impact of Brand Advertising Investment
Advertising Trends

Upwave Announces New Brand Effects Analytics Module to Help Brands See the Long-Term Lasting Impact of Brand Advertising Investment

MTS Staff Writer -
0
Upwave Introduces Industry-First Persuadability Scores to Auto-Optimize Brand Investment and Drive Higher Brand Outcomes like Awareness, Consideration, Purchase Intent, and More
Analytics

Upwave Announces New Addition of Social Measurement via Privacy-Friendly Micro Cohorts

Globe Newswire -
0
Upwave and the Ad Council Collaborate to Measure Impact of Campaigns
Advertising Trends

Upwave and the Ad Council Collaborate to Measure Impact of Campaigns

Globe Newswire -
0
Upwave Ranks on the 2022 Inc. 5000 Annual List
Analytics

Upwave Launches Customer Forecast Industry-First Metric to Empower Marketers With the Most Comprehensive Data for Driving Future Customer Growth

Globe Newswire -
0
Upwave and Ibotta Announce Data Integration to Create the First Unified View of Brand Building and Market Share
Analytics

Upwave and Ibotta Announce Data Integration to Create the First Unified View of Brand Building and Market Share

MTS Staff Writer -
0
Upwave Launches Portfolio Analytics, the Industry’s First Self-Serve Platform to Automate Cross-Campaign Brand Analytics
Analytics

Upwave Launches Portfolio Analytics, the Industry’s First Self-Serve Platform to Automate Cross-Campaign Brand Analytics

MTS Staff Writer -
0
Upwave Invests to Expand Its Full Suite of Brand Analytics Solutions
Analytics

Upwave Invests to Expand Its Full Suite of Brand Analytics Solutions

MTS Staff Writer -
0
Upwave Announces Launch of Customer Lift
Customer Acquisition

Upwave Announces Launch of Customer Lift

MTS Staff Writer -
0
Upwave Announces Joseph Zahtila as New Chief Revenue Officer to Meet Increased Demand for Brand Measurement
Analytics

Upwave Expands Board Of Directors

MTS Staff Writer -
0
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