With a significant boom in the global creator economy, marketing concepts are further set to evolve as brands become more attuned to tapping into newer networks to push marketing impact and growth; catch what the experts say through our recent Q&A’s, martech news announcements and more in this weekly highlight:

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MarTech Quote-of-the-Week!

One of the biggest challenges is the antiquated way of creating and launching websites, which is, ironically, steeped in pre-cloud development processes, before the era of Growth Marketing.  We as marketers need to move much faster than the six-plus months it has typically taken to completely reimagine, roadmap, build and launch a new digital experience. Modern WebOps capabilities are changing the game for IT and marketing by giving them the speed and agility to build, test, and launch as frequently as their strategies require – just like SaaS software development teams have been doing for years.  Our web teams need the same flexibility. That’s the only way to continuously deliver digitally engaging experiences that bring immediate value to our customers.

– Christy Marble, Chief Marketing Officer at Pantheon 

 

Top MarTech News of The Week: 10th Jan to 15^th Jan 2022

• Justuno Launches Comprehensive Template Library to Further Enable Brands to Get Started with Onsite Conversion Optimization
• T-Mobile Acquires Rideshare Advertising Network, Octopus Interactive
• Cloudinary Reaches $100 Million ARR Milestone, Cements Unicorn Status with Zero Outside Investment
• Moloco Hires Former MoPub, Twitter Execs Kevin Weatherman and Herman Yang to Lead Cloud Enterprise Growth
• mPulse Mobile Acquires HealthCrowd and Receives Growth Investment from PSG
• ironSource Completes Tapjoy Acquisition, Increasing Monetization Opportunities for App and Game Developers and Expanding ironSource’s Scale in the Market
• Drift Announces Sixth Global Location in Guadalajara, Mexico
• Opendatasoft Raises $25 Million to Democratize Data Access Across Every Organization
• Flexera Upgrades Industry’s Most Powerful SaaS Management Solution for Cost Visibility and Control
• Language I/O Secures Series A Round for a 2021 Total Fundraise of $12.1 Million
• Smartly.io “State of Social Advertising Report” Reveals Increased Multi-Platform Approach and Need for Automation
• Zoom Becomes the First Video Communications Client to Attain Common Criteria Certification
• AUDIENCEX Launches Advanced Analytics and Data-Driven Insights to Future-Proof Campaigns for Middle-Market Performance Brands
• Datonics Partners with Simpli.fi to Launch New CTV Data Offering
• Semrush Appoints Marcus Tober as SVP of Enterprise Solutions
• mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy
• FullContact and Lotame Offer Marketers Better, Faster Data Onboarding
• Yext Makes AI Search Even More Accessible with Powerful New Platform Features
• Tourial Raises $3.4M Round to Ignite Growth Through Product-Led Storytelling
• Outbrain Partners with Vivo to Provide Recommendations Across Browser Newsfeeds
• 8×8 Appoints Stephanie Garcia as Chief Human Resources Officer
• CommentSold Reaches Over $1 Billion in GMV as Live Selling Continues to Grow in the US
• Salesforce Fuels the Future of Commerce with New Innovations and Partnerships
• Observable Announces $35.6 Million Series B Funding
• Merkle Releases Consumer Behaviors Report, Revealing Core Themes for Customer Engagement in 2022
• Apteco & Syniverse Collaborate to Offer WhatsApp as a Channel for Marketing Automation

MarTech QnA with the Expert

In almost any CPG market, competition is getting tougher, and consumers are getting both smarter and more demanding. Any brand that wants to secure its success in the long term needs to have constant access to new growth opportunities – and the way to do that is to talk to consumers. Traditional surveys have long since stopped delivering the nuance that brands need – after all, most decisions about what to purchase and consume are driven by much more than price or other rational factors. Context and emotion are incredibly important. To that end, I believe that brands need to move away from ad-hoc surveys, completed days after decisions are made, and start to listen to consumers in their own words at the time of purchase or consumption. This gives them far richer intelligence about why consumers are really making choices and where growth opportunities exist.- Tugce Bulut, Founder and CEO at Streetbee 

MarTech Articles on Brand Tracking, Podcasting, Data Clean Rooms and more…

• Covid-19: How Does a Pandemic Impact Your Marketing?
• A Few Notable Rebranding Initiatives in 2021
• How can Marketers Improve their Search and Social Advertising?
• How marketers can still reach their audiences in the cookie-less future
• The death of cookies: What does the advertising landscape of the future look like?
• How Brand Tracking Helps Make Better Marketing Decisions
• Video podcasting is the next step in your amplified marketing strategy
• 5 Myths about Data Clean Rooms Debunked
• 5 Must-Dos for Brand Building and Measurement in 2022
• 6 SEO Tips for 2022 and Beyond

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here! 

Episode 110: Driving Sales-Marketing Unity with Chetan Chaudhary, Chief Revenue Officer at Scale AI

Episode 109: B2B Revenue Generation Tactics with Michelle Pietsch, VP of Revenue at Dooly.ai

Episode 108: Driving Sales Success with Jeremey Donovan, SVP of Revenue Strategy, SalesLoft