AC Business Media Selects CLIPr to Improve Video Search and Management for its Readers and Workforce

CLIPr, a Video Analysis and Management (VAM) platform using AI and machine learning to make recorded videos searchable by transcription, topics and subtopics, today announced AC Business Media (ACBM) has selected CLIPr to help its workforce better manage and search its extensive video catalog and empower customers with an easy and efficient means of engaging content relevant to them. ACBM is a leading business-to-business media and business intelligence company with a portfolio of renowned brands in the heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics and supply chain markets.

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“This content is valuable and informative but so underutilized because it’s very hard to access specific moments of that content without skipping through manually. CLIPr solves this problem for us and it will be a tremendous help for our staff, customers and advertisers.”

CLIPr’s platform will power all of ACBM’s video content across media properties, such as Supply & Demand Chain Executive and ForConstructionPros.com, helping editorial staff and customers better search and find video clips that are meaningful to them. CLIPr’s machine learning algorithms index content uploaded to the platform making them searchable by transcription, topics and subtopics.

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“We are using CLIPr to improve the searchability of our deep catalog of video content, making it much easier for our staff and readers to surface and engage with it,” said Kris Heineman, chief digital officer at ACBM. “This content is valuable and informative but so underutilized because it’s very hard to access specific moments of that content without skipping through manually. CLIPr solves this problem for us and it will be a tremendous help for our staff, customers and advertisers.”

CLIPr also offers analytics capabilities, providing ACBM granular insights into viewership behaviors including total video engagement, total hours watched, and which topics and subtopics were viewed the most, to inform future content decisions.

“We are thrilled to help ACBM realize the trapped potential in their recorded video content,” said Humphrey Chen, CEO of CLIPr. “By simply making their video content searchable and more accessible, ACBM improves internal efficiency, bolsters customer engagement and drives real insights and benefits for their advertisers. Video consumption has increased exponentially since the pandemic began and it’s time that this content became more respectful of people’s time.”

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