The Joint Kaltura-Massive Targeted TV Solution Helps TV Operators Find Cost-Effective Ways to Improve Customer Loyalty and Increase Conversion

Massive, the specialist UX vendor for the OTT industry, and Kaltura, the leading video technology provider serving over 27 million cloud TV users monthly, have announced a partnership that will help video service providers to quickly and seamlessly deliver tailored video experiences based on the attributes, interests, and habits of each individual viewer.

The joint Kaltura-Massive targeted TV solution helps TV operators find cost-effective ways to improve customer loyalty, increase conversion, reduce churn rates, and differentiate their service in a crowded OTT marketplace. This solution brings together the targeted UI capabilities available through Massive’s AXIS platform, and advanced consumer segmentation based on the holistic profile-building capabilities inherent in the Kaltura TV platform.

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With this partnership, video service providers have the ability to leverage ongoing user behavior analysis to create tailored video experiences that include targeted and personalized content recommendations, real-time UI updates, and tailored commercial offerings for each user.

Additionally, the joint solution will reduce the complexity and operational costs typically associated with implementing real-time UI changes. TV operators will be able to empower their content schedulers and editorial teams to centrally manage schedule, and update the UI across any device in real-time through a drag-and-drop interface, without the engineering input required for post-integration.

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“The primary concern for many operators that we work with today is: ‘how can I deliver an app that turns my viewers into fans?’ We believe the answer lies in personalization,” said Max Ramsay, CTO at Massive. “Teaming up with Kaltura will give our customers high-end, tailored video products that put their data at the heart of their own decision making. We’re excited to be opening this new chapter on our long-standing partnership, and spearhead the next revolution in cloud TV.”

“Targeted TV is about taking cloud TV capabilities to the next level, turning it into a true learning TV service. Together with Massive, we are launching the most advanced targeted cloud TV solution available on the market today – one that leverages AI capabilities to analyze and segment raw data from multiple sources for more informed decision making. With this solution, TV operators can offer truly individualized promotional offers and user experiences to each consumer in real time,” added Dr. Shay David, Media and Telecom President and GM, Kaltura.

The Massive and Kaltura solution will be demonstrated at the NAB Show in Las Vegas, April 9-12 on both the Massive booth (SU9005CM) and the Kaltura booth (SU6105).

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