Tremor Video DSP, the leading programmatic video platform, announced the official launch of its Creative Studio, a dedicated team of industry experts whose focus is on innovating video solutions for brands in an increasingly complex ecosystem. Tremor Video DSP’s creative team has been growing steadily as the company invests heavily in technology, data and creative, relying on the combination of all three to deliver industry-leading video solutions. The company’s increased focus on its creative offerings enables advertisers to make a strong impact on their customers with customized video tailored to their interests or habits, which 71 percent of consumers prefer, according to a recent study.

Video generates much more than brand awareness, and in partnership with the Creative Studio, advertisers can drive consumers toward consideration, conversion and brand loyalty with next-level video formats and features. These additional branding and interactive elements such as end cards, shoppable video, 360-degree video, and others, are designed to resonate with specific audiences and heighten the customer experience.

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“We are here to support brands and agencies at any stage, including pre- and post-production; everything from sharing best practices at the onset to customizing existing video assets that message in the right manner to highly nuanced audiences,” said Les Seifer, Senior Director and Head of Creative, Tremor Video DSP. “Our team can also produce original video assets for clients.”

With the emergence of data-driven video as an essential part of advertisers’ toolkit, the Creative Studio offers unparalleled innovation, production and consultation services to meet clients’ demands. Additionally, the Creative Studio is highly efficient—having created CMS tools to streamline operations—making timelines very short to execution.

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The launch of the Creative Studio will be an even stronger area of focus for the company in the future, as it extends its footprint in programmatic video and connected TV (CTV) with the recent addition of RhythmOne, which includes the historical YuMe offering.

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