Dailymotion Player Technology Updated to Empower Digital Publishing

Sudipto Ghosh

April 25, 2018

The New Features from Dailymotion Led to a 17 Percent Lift in Views Per Session in Beta Test

Dailymotion, a leading video player technology and content discovery platform, has released a new version of its online video player offering for publishers. The Dailymotion Player allows companies to deliver flawless streaming experiences across their owned properties and automatically syndicate their content to a broader audience via Dailymotion’s global publisher network.

Player Customization, viasa Dailymotion — *Player Customization, via Dailymotion*

Publishers Using Dailymotion Player could Witness Built-In Audience Growth and Monetization Opportunities

Building upon Dailymotion’s industry-leading player technology, the features are designed to boost user engagement and improve publishers’ ability to customize video experiences within their own websites and mobile apps. In beta tests of the new player technology, partners saw a 17 percent lift in views per session and a 10 percent lift in viewable ad inventory.

At the time of this announcement, Guillaume Clément, Chief Product & Technology Officer at Dailymotion, said, “This evolution of the Dailymotion Player underscores our attentiveness to the evolving needs of today’s publishers, who must shift their strategies to optimize for audiences on their own properties and across third-party platforms.”

Guillaume added, “This update is designed to increase viewer engagement and help publishers expand their audience via our premium publisher network.”

New features included in this release —

– Up Next Queue: Keep site visitors entertained and engaged by automatically queuing up a relevant video after each completed play.

– Enhanced Branding Options & Watermarking: Make your player your own by changing the seek bar, settings, and highlights to align with your brand. Add a hot-linked watermark directly to fully customize your player’s call-to-action.

– User Engagement Tools: We’ve made it even easier for users to spend time with your videos. Expanded accessibility features include touch navigation on mobile (slide backward or forward), full keyboard navigation controls, publisher-enabled subtitles, customizable video playback speed, and compatibility with assistive technologies.

Dailymotion Player Platform Enables in Discovering the Events and Ideas That Keep the World Engaged

Today, Dailymotion commands a global audience of 300 million entertainment-seekers who frequent the site and its dedicated mobile experience to surface the most relevant professional video content based on their unique tastes and interests. Dailymotion is owned by Vivendi, a Paris-based multinational media company.

Publishers that utilize the Dailymotion Player benefit from built-in audience growth and monetization opportunities via syndication tools that surface premium videos to 300 million people globally across desktop (dailymotion.com), mobile (iOs and Android), and OTT (Apple TV, Android TV, Xbox One, and Amazon Fire TV).

Currently, Dailymotion is the player technology and video platform for discovering the events and ideas that keep the world surprising and diverse on four main topics: news, sports, music, and entertainment, as well as comedy skits, political debates, fashion shows, gaming live-streams and more.

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