IPG Mediabrands Shares Media Equity Commitment to Encourage Investment in Black-Owned Media

Following the successful launch of this year’s first-ever Equity Upfront™, Mediabrands will work with brands to invest a minimum of 5% in Black-owned media by 2023 IPG Mediabrands today announced that it will work to invest a minimum of 5% in Black-owned media channels in aggregate across all clients by 2023. Mediabrands recently held its inaugural Equity Upfront™, which served to underscore the scope and importance of Black-owned media outlets in reaching highly valuable and influential Black audiences.…

PubWise Joins IAB To Contribute To Ad Tech Industry Growth Sustainability

PubWise, a digital advertising technology firm, has been officially granted membership to the Interactive Advertising Bureau (IAB) in the United States joining over 650 technology and media brands. IAB’s mission is to empower the media and marketing industries to thrive in the digital economy. In affiliation with the IAB Tech Lab, IAB sets standards and guidelines for the digital advertising industry. IAB also fields critical research on interactive advertising and educates industry professionals on best practices.…

VIZIO Offers Media Buyers Fresh Look At TV Ad Innovations In Its First IAB NewFronts Presentation

The Future of Streaming Advertising On Display, VIZIO to Showcase Unique Opportunities for Brands to Reach Exclusive Audiences Using Data-Informed Products, TV Ad Inventory Across Hundreds of Free Linear Channels and Engagement Opportunities In Search/Discovery Featuring Details on a New Cross-Platform Advertising Deal with Verizon Media, A Sneak Peek at New Content Initiatives, Conversations with Agency Leaders, Insights from Magid, and Updates on VIZIO Addressable VIZIO, the award-winning smart TV, sound bar and home…

AcuityAds Announces Collaboration with IAB on Omnichannel Journey Automation Academy

AcuityAds Holdings Inc., a leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, announced an exclusive collaboration with IAB to host a learning series through IAB Brand Academy on the topic of Omnichannel Journey Automation. The program that is uniquely tailored for brand marketers and agency executives, will begin on April 29, 2021, followed by three subsequent sessions to be conducted later in the 2021 year. Marketing…

MediaBrains Hires Krivohlavek, Promotes Buckheit

Rae Krivohlavek has been named vice president of sales and Jacob Buckheit has been promoted to director of product at MediaBrains MediaBrains named Rae Krivohlavek as vice president of sales and Jacob Buckheit as director of product as the digital firm expands its services to publishers, marketers and advertisers. Krivohlavek brings more than 25 years of sales experience in a variety of industries, including health care, sports retail and senior housing. "MediaBrains is in the enviable position of being a leader in…

IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase In Digital Advertising, Despite COVID-19 Economic Impacts

As the world grapples with the ongoing ramifications of the COVID-19 pandemic, the digital advertising sector continues to show tremendous resilience.  In fact, according to the newly released "IAB Internet Advertising Revenue Report," conducted by PwC, digital advertising revenues increased by 12.2% in 2020 compared to 2019. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint "The second half of 2020 made up for the rather abrupt drop in advertising revenue…

Acuant Joins Forces with Microsoft to Build a More Trustworthy Identity Ecosystem with Verifiable Credentials

New Approach in Decentralized Identifiers Will Provide Microsoft Azure Active Directory Users Control Over ID Management Acuant, a leading global provider of identity verification solutions, today announced its collaboration with Microsoft to improve verifiability and secure information exchange in Azure Active Directory (Azure AD) through Acuant’s My Digital ID. Marketing Technology News: MarTech Interview with Ché Wijesinghe, CEO at Cape Privacy Azure AD verifiable credentials are now available in public preview. The…

Socure To Provide Identity Verification For Microsoft Azure Active Directory Verifiable Credentials

Socure, a leader in 100% digital identity trust, today announced the company will provide identity verification services for remote onboarding for individuals accessing decentralized IDs as part of the new Microsoft Azure Active Directory (Azure AD) verifiable credentials feature in public preview today. Once verified, these credentials can be used to prove an identity across different organizations to accelerate onboarding of users and enable a more trustworthy credential recovery experience. Marketing Technology News:…

IAB Tech Lab Releases New Buy-Side Transparency Specifications For Public Comment

IAB Tech Lab, the digital advertising technical standards-setting body, released buyers.json and DemandChain Object specifications for a 30-day public comment period, which begins today and lasts until April 30, 2021. Over the past several years, Tech Lab has developed technology standards and best practices to provide transparency and brand safety from sellers to buyers, including ads.txt (Authorized Digital Sellers, for publishers to declare who sells their inventory) and sellers.json (for supply-side platforms / exchanges…

NewtonX Launches the NewtonX Knowledge Graph to Transform B2B Market Research Quality and Reliability

- Leveraging AI and Machine Learning, Company's Multi-Query Search Engine Enables Precision Identification of over 1.1 Billion Niche Experts Across All Industries - Allows Companies to De-Risk Business-Critical Decision Making, Allowing Confidence - not Bad Data - to Drive Businesses Forward - Delivers Unparalleled Rigor in Vetting Professionals' Subject Matter Expertise NewtonX, the world's leading B2B research company, today unveiled its NewtonX Knowledge Graph, which gives companies the ability to find and engage with…

IAB 2021 NewFronts: “Living the Stream” Is The New Cultural Zeitgeist

Buyers and Content Creators Gather to Learn How to Navigate -- and Thrive -- in a World of Streaming Everything On May 3-6, 2021, thousands of buyers will tune into the IAB 2021 NewFronts to hear from the biggest content creators and innovative upstarts in media and entertainment including first time presenters A+E Networks, Amazon, Entercom, Estrella Media, Penske Media, and VIZIO. Channel Factory, OpenAP, Oracle Advertising, Spectrum Reach, and TEGNA will also present insights for the first time. Marketing Technology…

Sadie Ludwig Named President Of MediaBrains

Sadie Ludwig will lead MediaBrains' expansion to help business-to-business publishers, marketers and advertisers grow their sales. MediaBrains appointed Sadie Ludwig president of the digital-media firm, boosting the company's management as it expands its services to publishers, marketers and advertisers. Marketing Technology News: How to Start Creating the Change Advertising Needs Ludwig rose through the ranks at MediaBrains since she joined the company in 2016, successfully leading marketing, sales and…

IAB Tech Lab Releases For Comment A Portfolio Of Standards For Responsible Addressability And Predictable Privacy

Initial Specifications and Best Practices Support Re-Architecting Digital Media for Addressability with Accountability and Privacy With less than a year until the sunset of third-party cookies across all browsers, and with imminent changes to mobile advertising IDs, IAB Tech Lab, the digital advertising technical standards-setting body, has been collaborating with the advertising and media industry to develop privacy-preserving specifications and best practices to support the development of open-source and proprietary…

Gina Garrubbo, President And CEO Of National Public Media, Named Chair Of IAB Board Of Directors

NBCUniversal's Krishan Bhatia Elected Vice Chair New Board Members Include Top Executives from Unilever, Google, and the National Football League The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, today announced that it has elected Gina Garrubbo, President and CEO of National Public Media, as Chair of the trade organization's Board of Directors. Garrubbo has served as the IAB Board's Vice Chair since August 2020 and as the Co-Chair of the IAB Audio…

IAB and PwC Outlook 2021 Report Urges Digital Ecosystem to Reset Consumer Value Exchange

Industry Leaders Identify Pressing Challenges for the Future Growth of Digital Marketing The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced the release of "IAB Outlook: 2021 Digital Ad Ecosystem," the IAB-commissioned PwC report. Marketing Technology News: Customizing the Customer Experience in the Recovery Era Unveiled at the IAB Annual Leadership Meeting today, IAB Outlook: 2021 builds on this year's theme "The Great Reset," providing…

Nextech AR Joins the Interactive Advertising Bureau’s (IAB) Augmented Reality (AR) Board

Nextech AR Solutions, a diversified leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, advertising, conferences and events, today announced that the Company has joined the Interactive Advertising Bureau (IAB) AR Board, the leading trade association with more than 650 leading media companies, brands, and technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. Marketing Technology News: How to Start Creating…

IAB Adds Veteran Marketer Carryl Pierre-Drews to Leadership Team and Bolsters Public Policy with the Addition of Jeff Murray

Names Pierre-Drews as Senior Vice President of Marketing and Communications and Murray as Vice President for Public Policy Interactive Advertising Bureau (IAB) announced today that Carryl Pierre-Drews has been named Senior Vice President of Marketing and Communications and Jeff Murray has joined as Vice President for Public Policy. Pierre-Drews will report directly to IAB's CEO David Cohen and Murray will report to Dave Grimaldi, Executive Vice President, Public Policy. "At IAB, Carryl will bring her passion for…

AdsWizz SDK First to Be Certified for Audibility by IAB Tech Lab

AdsWizz, the leading global technology provider for digital audio advertising solutions, has been certified by the IAB Tech Lab as Open Measurement Software Development Kit (OM SDK) compliant. This is the first time an audio ad-tech provider has had their SDK certified for OM SDK compliance, enabling “audibility” verification of audio ads. With this in place, publishers and advertisers can now know for certain whether an ad was heard or not. “Advertisers coming from video and display, where standards like this are in…

TechBytes with Amit Shetty, Sr. Director, Product at IAB Tech Lab

Please tell us about your current role and the team/ technology you handle at IAB. I lead the programmatic, anti-fraud, and brand safety initiatives at IAB Tech Lab. What is ads.txt and app adds.txt solution that you recently announced? Could you elaborate on how these work in the CTV / OTT ecosystem? ads.txt (and app-ads.txt) is a transparency mechanism that enables publishers to state the “authorized digital sellers” of their inventory. The recent update IAB Tech Lab released is to better support the additional…

Mintegral Remains Compliant with IAB Tech Lab Open Measurement SDK Requirements

Mintegral announced that it has continued to meet the requirements set forth by the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. The recertification will provide Mintegral partners continued transparency, third-party viewability and verification of ad traffic. The Open Measurement SDK (OM SDK) is a standard launched by the IAB Tech Lab in early 2018, with the purpose to facilitate the measurement of mobile in-app ads by third-party viewability and verification vendors. Compliance with…