Mintegral Remains Compliant with IAB Tech Lab Open Measurement SDK Requirements

Mintegral announced that it has continued to meet the requirements set forth by the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. The recertification will provide Mintegral partners continued transparency, third-party viewability and verification of ad traffic. The Open Measurement SDK (OM SDK) is a standard launched by the IAB Tech Lab in early 2018, with the purpose to facilitate the measurement of mobile in-app ads by third-party viewability and verification vendors. Compliance with…

Ooma Offers Direct Routing for Microsoft Teams Through a Global Data Network for Reliable Voice Experiences

Ooma, Inc., a smart communications platform for businesses and consumers, announced it is now offering Direct Routing for Microsoft Teams through a global data network, connecting Teams users to external phone lines and transforming Teams into a highly reliable business phone system. Microsoft Teams is rapidly gaining popularity, reaching 115 million daily active users as of last month, among organizations of all sizes seeking a powerful unified communications as a service (UCaaS) solution for video conferencing, screen…

IAB Announces 2021 NewFronts

Historic 2020 event sets the table for a unified video marketplace Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced today that the 2021 IAB NewFronts will provide buyers and sellers a holistic video marketplace inclusive of video across every screen. "Buyers could not have been more clear coming out of the 2020 NewFronts: they want to move the video marketplaces closer together to make it easier to buy. As the definitive marketplace for digital…

Wondershare Repairit Online: A Free and Reliable Video Repair Platform

The one-stop solution provider to repair corrupt videos in different formats Wondershare announces a key expansion of its product offering with the formal release of the new video repair tool Wondershare Repairit Online. This new tool is completely free to use and doesn't require any software download. Wondershare Repairit Online, allows users to quickly repair videos in three different formats, MP4, MOV, and 3GP, as well as preview 30-second video segments before saving. Repairit Online offers up to 10 free video file…

Mediabrands Partners With Affle’s mediasmart Platform to Strengthen Its Programmatic Advertising Offerings in Indonesia

mediasmart, Affle’s self-serve mobile programmatic platform, announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. Through this partnership, Mediabrands will get to bring mediasmart’s programmatic platform to its advertisers and strengthen its propositions for data-driven programmatic advertising in a fast-growing market. Marketing Technology News: Informatica Launches Comprehensive Data Governance Support for Snowflake Data Cloud Commenting…

New Data Integration with Yext Advances WebMD’s Accurate, Reliable Health Care Provider Information

Yext, Inc., the Search Experience Cloud company, and WebMD Health Corp. announced a new data integration that enhances the accurate, up-to-date health care provider information patients and consumers find at WebMD Care and Vitals, WebMD's provider directory platforms. More than 76 million people visit WebMD each month for information and tools to support them in managing their health, and WebMD Care and Vitals consumer platforms generate more than 10 million visits per month from people searching for healthcare providers.…

IAB Study Finds That Brands Benefit from Advertising Within News

Research finds 84% of consumers feel advertising within the news increases or maintains brand trust News has always played a critical role in the lives of consumers. In 2020, the importance of timely, trusted news was amplified as everyone sought updates related to the global pandemic, social injustice, economic uncertainty, and the impending Presidential Election. Marketing Technology News: Dynamic Yield and e-Spirit Expand Partnership However, while news outlets experienced record viewership, readership, and…

IAB Tech Lab Releases Content Taxonomy 2.2

IAB Tech Lab released Content Taxonomy 2.2, a common language to help third-party verification vendors and publishers identify content so that the advertisers can make decisions about whether it's appropriate for their ads. Tech Lab worked closely with the Global Alliance for Responsible Media (GARM) to create the update, with the shared goal of creating a safer digital environment. Marketing Technology News: JetSense.ai Launches Textchat, the Only E-commerce Sales Tool The Content Taxonomy enables buyers to use a…

InsideView Surpasses Four Billion API Transactions Delivering Robust and Reliable Company and Contact Data to Enrich Applications

InsideView API Integration Platform Enables Software Developers to Build More Powerful Applications that Drive Productivity and Revenue InsideView, the leader in B2B data and intelligence, announced that its open API platform has conducted more than four billion transactions since launching in late 2014. This number is expected to grow at an increasing rate as the number of data API providers in the market is shrinking. InsideView offers a comprehensive and accurate global B2B data API integration platform with easy-to-use…

THERAPY (Original Motion Picture Soundtrack): ‘Don’t Leave’ Lands as One of the Most Added Records on Mediabase Charts

Featured R&B singer Barachi is creating buzz with his music release "Don't Leave." On its recent introduction to U.S. radio, the record has officially landed as one of the most added records on official Mediabase charts the first week of October. "Don't Leave" has been added by 7 R&B stations in one week: KDKS Shreveport, WJUC Toledo, WKXI Jackson, WMJM Louisville, WROU Dayton, WTLZ Saginaw, and WWDM Columbia. "Don't Leave" is also featured on "Therapy (The Deluxe Album)" distributed by The Orchard, a division of…

Tapad Supports IAB Tech Lab’s Project Rearc Principles

Groundbreaking IAB initiative is developing open technical standards for addressability and accountability in digital media Tapad Inc., a marketing technology company and global leader in digital identity resolution, announced their commitment to IAB Tech Lab's Project Rearc, a collaboration of global stakeholders across the digital supply chain established to ensure industry accountability and privacy preservation. As an advocate for clear communication of the value exchange required to maintain the free and open…

Blaze Verify Partners With Intercom to Provide Accurate and Reliable Email Verification

Blaze Verify, popular email verification solution, announces it has joined the Intercom App Partner Program to provide reliable email verification to Intercom users. The partnership provides users access to the easy-to-use and affordable list cleaning that Blaze Verify is known for directly in their Intercom Inbox or through their native integration, making a clean list easily accessible. Intercom is the Conversational Relationship Platform that helps businesses build better customer relationships. Intercom’s Messenger…

The Types of Liability Insurances That Are Essential for Information Technology Firms

In the economic scenario of the 21st century, every business needs information technology one way or another. Most companies rely on software for their day to day transactions these days. As an IT firm owner, you do your best to provide your clients with the best possible products and services. But sometimes things don't go according to plan despite your best efforts. There might be bugs in the program that you did but foresee, or you might have a misunderstanding with the client. There are a thousand possible scenarios…

IAB Ushers in New Era: David Cohen Named IAB CEO; Randall Rothenberg Named Executive Chair

The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced the appointment of David Cohen, its current President, as Chief Executive Officer (CEO), effective September 15, succeeding Randall Rothenberg, who will remain at IAB as Executive Chair through 2022. "In less than a year as President of IAB, David Cohen has vastly increased the size of our media marketplaces, brought an unprecedented number of industry captains into our leadership councils,…

Unruly Appoints Former IPG Mediabrands Singapore CEO David Haddad As ANZ MD

Leading video advertising platform Unruly, part of Tremor International, announced the appointment of former IPG Mediabrands Singapore CEO David Haddad to the position of Australia and New Zealand MD. Haddad will be responsible for accelerating the company’s growth in the key Australian and New Zealand markets, working closely with key strategic partner News Corp Australia in cementing Unruly’s strong brand reputation in the region and driving forward its new cross-screen capabilities, which includes CTV, In-App and …

SparkPost Expands Its IntelliSeeds Data Network to Deliver the Most Reliable, Expansive Real-Time Email Deliverability Insights in the World

SparkPost, the world's largest email delivery and analytics engine that delivers nearly 40 percent of the world's email, announced it expanded its IntelliSeeds email data to include an additional 24 ISPs. Now firmly into Europe, their reach includes Poland, France, Germany Hungary, and coverage in China and Korea. This expansion delivers marketers easier access to email data insights, all the while ensuring a real-time, accurate and global look at email performance data. Ultimately, the expanded IntelliSeeds network allows…

Eyeota Earns IAB Tech Lab Compliance Certification for Data Transparency

Eyeota, the leading audience technology platform enabling the intelligent use of data, announced it achieved certification from the IAB Tech Lab for its Data Transparency Standard Compliance Program. Eyeota is one of the first companies globally to be awarded the data transparency compliance seal. In 2019, IAB Tech Lab launched its Data Transparency Label initiative to bring baseline standards to the industry to help marketers better understand what is inside data segments. To earn the certification, data companies are…

Adverty Announces Approval Status as the Latest Vendor to Join IAB Europe’s Transparency and Consent Framework

Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe's Transparency and Consent Framework, designed to help all parties in the digital advertising chain to ensure they comply with data protection regulations (GDPR) and privacy directives. Adverty, the leading in-game platform for advertisers, agencies, and content creators, announces their approved status as the latest vendor to join IAB Europe's Transparency and Consent Framework. The framework, which was launched in April 2018, is…

IPG Mediabrands Releases First-of-Its-Kind Media Responsibility Audit of Social Media Platforms

YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings\ IPG Mediabrands released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, weighing the impact of harmful content, and evaluating the…

Building Trust During a Pandemic: Ensuring Reliable Brand Experiences

As the COVID-19 pandemic continues to impact the lives of millions of global consumers throughout 2020, brands are tasked with being in touch with their prospects and customers in a deeper, more one-to-one way, which builds more trust. This coupled with a challenged economy means that brands will need heightened levels of efficiency in advertising and creative strategies that address both the short and long-term changes in how people live and consume. While the “north star” for brands establishing relevant experiences…