IAB “250 Brands to Watch” Identifies the Most Disruptive US Direct-to-Consumer Brands and Services

IAB has unveiled the most disruptive, influential DTC brands. More than 3,500 brands were analyzed before IAB narrowed the list to the most important 250 direct-to-consumer products. This year, for the first time ever, 100 service companies were added. "These brands epitomize the growing disruptor brand economy, representing the leading edge of business development across the U.S. and globally," says IAB CEO Randall Rothenberg. "We watch these brands because their business model, personalized relationships with consumers…

Troy Young, President of Hearst Magazines, Named Chairman of IAB Board of Directors

Kirk McDonald of Xandr to Serve as Vice Chairman New Board Members Include Brand Leaders from General Motors and ThirdLove & Top Executives from AccuWeather, Amazon Advertising, Google, IBM Watson Advertising, LiveRamp, Meredith Corporation, Rakuten Marketing, Samsung Ads, and Xandr IAB, the national trade association for the digital media and marketing industries, announced that it has elected Troy Young, President of Hearst Magazines, as Chairman of the trade organization's Board of Directors. Young has served as the…

Outbrain Co-Authors New IAB Report on Short Term vs. Long Term Profitability

The Report Addresses How This Issue Impacts Revenue Strategies of Online Media Publishers and Their Advertising Goals Outbrain, the world's leading discovery and native advertising platform on the open web, announced today that it has partnered with the IAB, in collaboration with AdRizer and The E.W. Scripps Company, to introduce a best practices guide for publishers on Short Term vs. Long Term Profitability. The report addresses how publishers can find a healthy, audience-centric balance of both, without letting the…

IPG Mediabrands Is First Agency Client To Subscribe To Nielsen Podcast Listener Buying Power Service

Service Provides Podcasters and Brands With Compelling Insights Matching Podcast Listeners by Genre With Their Buying Habits Nielsen announced that IPG Mediabrands (IPG) is now a subscriber to the Nielsen Podcast Listener Buying Power service, with eight agencies using the service under the IPG license. This is the first agency to subscribe to this service. The umbrella IPG agencies include Universal McCann, Initiative, ID Media, Cadreon, Brand Programming Network, Orion, MAGNA and Healix. IPG will have access to…

Quantum Computing is a Viable Alternative to Encryption, Says Sundar Pichai

Google is going after Quantum Computing to consolidate its supremacy in the tech business. Though small in size, the Quantum Computing (QC) market is rapidly becoming mainstream. Data scientists have been discussing the potential of QC applications for over 30 years now. But, the technology got attention only after Google made its vision clear about the market. They released a 54-qubit processor, named “Sycamore” in 2019. Google’s Chief Sundar Pichai went a step further in crowning QC as the new threshold to sustain business…

Dun & Bradstreet And QOMPLX Join Forces To Provide Defense Contractors With Fast And Reliable Cybersecurity Maturity Model…

Partnership Marries Deep Expertise in Government Contracting and Cybersecurity Dun & Bradstreet, a leading global provider of business decisioning data and analytics, and QOMPLX™, an intelligent decision platform provider, announced a strategic partnership to provide the more than 100,000 Defense Industrial Base (DIB) companies and their subcontractors with fast and reliable assessment and certification as required by the upcoming Cybersecurity Maturity Model Certification (CMMC) framework. The U.S. Department of…

Catch&Release Offers Viable Revenue Stream For Digital Creators

Leading technology platform for curating and licensing user-generated content for commercial advertising officially launches its content contributor network As advertisers increasingly rely on user-generated content (UGC) and stock imagery to fulfill campaign requirements with smaller budgets and quick turnaround times, both amateur and professional content creators are seeing heightened demand for their photos and videos. Catch&Release, the leading licensing technology company for the creative production industry,…

Mintegral Granted IAB Tech Lab Open Measurement SDK Certification

The programmatic and interactive advertising platform Mintegral announced that it has received the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. This provides Mintegral partners with an extra layer of transparency as it allows for third-party viewability and verification of ad traffic. Mintegral has also been granted IAB Tech Lab membership, which will enable us to participate in defining and implementing more ad-tech standards in order to drive the industry forward towards a more open…

IAB President Patrick Dolan Announces Departure After 13 Years at Digital Industry Trade Association

Organization Launches Search for Successor to Lead Strategy, Strategic Marketing, and Revenue The Interactive Advertising Bureau (IAB) announced that the organization’s President, Patrick Dolan, will depart in June 2020 to pursue an entrepreneurial opportunity, after 13 years guiding the digital marketing and media industry trade association toward unprecedented growth and influence. “Under Patrick’s steady hand, IAB has grown continually in stature and capability” During Dolan’s tenure, IAB has grown from 15 people,…

IAB Research Busts Myth That Direct-To-Consumer Brands Are Looking to ‘Sell-Out’ to Incumbents, Finding Overwhelming Majority Are Already…

New Data Demonstrates DTC Brands Prioritize Global Expansion & Use Diversified Media Strategies That Go Well Beyond Social Platforms Overturning conventional wisdom that direct-to-consumer brands are riding a valuation bubble and social media presence in pursuit of quick flips to larger incumbents, new research by the Interactive Advertising Bureau (IAB) says that an overwhelming majority of DTC disruptors report they are: profitable; looking to expand globally; and using diversified media channels—including online…

OverOps Ensures Continuous Reliability in Kubernetes-Based Applications

Platform Support for Kubernetes Helps Organizations Identify, Prevent and Resolve Critical Issues in Containerized Applications OverOps, the continuous reliability solution, today announced support for Kubernetes, enabling organizations to quickly and proactively identify, prevent and resolve critical software issues in their containerized applications. With OverOps, engineering teams that rely on Kubernetes to manage their containerized workloads are able to see when, where and why code breaks in any environment. This…

IAB Names Sales and Business Development Leader Rick Berger Vice President of Member Engagement

IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales leader Rick Berger to the role of Vice President, Member Engagement. He will be responsible for increasing member engagement and satisfaction, developing the trade group’s strategic partnership programs and helping its member companies meet their business objectives. Reporting to Sheryl Goldstein, Senior Vice President, Marketing and Member Investment at IAB, he joins the trade organization from…

Simpli.fi Enables Addressable Programmatic Advertising for 126 Million US Households Based on over 500 Demographic Variables

Programmatic Advertising Leader Simpli.fi 's User Interface Now Enables Advertisers to Easily Curate and Execute against Precisely Defined Addressable Audiences at Scale for OTT/CTV, Mobile, and Desktop Display Advertising Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced a significant expansion of its addressable programmatic capabilities with the introduction of their Addressable Audience Curation tool. Within the Simpli.fi user interface, advertisers can now easily…

SnapLogic Extends Partnership with Databricks to Boost Data Lake Reliability for Analytics

Together, SnapLogic EXtreme and Delta Lake Help Organizations Quickly and Easily Integrate, Process, and Analyze Big Data Workloads in the Cloud SnapLogic, provider of the #1 Intelligent Integration Platform, announced it has expanded its partnership with Databricks with new support for Delta Lake, the open source storage layer created by Databricks that brings reliability to traditional data lakes. Together, the joint solution helps customers accelerate the integration, transformation, and processing of big data…

Accenture and SAP Build Prototype that Uses Distributed Ledger Technology to Enable More Efficient, Secure and Reliable Payments Between…

Companies Collaborate with R3’s Corda Platform for Real-Time Gross Settlement System Accenture and R3 are collaborating and co-innovating to build a real-time gross settlement system that will enable faster, more efficient, reliable and secure payments between banks and customers. With real-time gross settlement (RTGS) systems, electronic funds transfers between banks occur in real time and settle on a one-to-one basis. This process is often used for high-value transactions that require immediate clearing and are…

IAB & IAB Tech Lab Release CCPA Compliance Framework for Public Comment

Proposed Solution Will Help Publishers & Supply Chain Partners Comply with Complex California Consumer Privacy Regulations IAB, the trade association for the digital media and marketing industries, and its affiliated standard-setting organization, the IAB Technology Laboratory, released for public comment the IAB California Consumer Privacy Act Compliance Framework for Publishers and Technology Companies to help digital publishers and their supply chain partners comply with California’s data privacy legislation. “IAB…

U.S. Digital Ad Revenue Climbs to $57.9 Billion in First Half 2019, up 17% YOY, According to IAB Internet Advertising Revenue Report

Report Cautions: Patchwork of State Data Regulations Could Impede Growth in 2020 U.S. digital advertising revenues reached $57.9 billion during the first six months of 2019—the highest spend in history for the first half of the year—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. The record-breaking total marks a 17 percent year-over-year increase from the first half of 2018. While increased growth is continuing in digital, the report also cautions that resources…

Abbott and Omada Health Partner to Offer Integrated Digital Health and Coaching Experience for People with Type 2 Diabetes

Collaboration Combines Abbott′S World-Leading Glucose Sensing Technology with Omada Health's Best-In-Class, Proprietary Digital Coaching Platform to Provide Personalized, On-The-Go Care Abbott and Omada Health announced they are partnering to integrate Abbott's revolutionary FreeStyle Libre system, a continuous glucose monitoring (CGM) technology, with Omada Health's pioneering digital care program, aiming to create a new paradigm for people with Type 2 diabetes. More than 30 million Americans are living with diabetes –…

Talkdesk Secures TrackTik with Unmatched Reliability and Seamless Salesforce Integration

TrackTik chooses Talkdesk Enterprise Cloud Contact Center to improve call quality and support rapid customer service expansion Talkdesk, Inc., the cloud contact center for innovative enterprises, announced TrackTik Software Inc. will move to Talkdesk for improved call quality, scalability and seamless integration with Salesforce. Impeded by the limitations of its previous provider, TrackTik is partnering with Talkdesk to provide and maintain a high-quality customer experience as the company scales internationally. With…

Amazon Introduces the Eero Mesh WiFi System—Simple, Reliable Home WiFi Starting at $99

The New Eero Mesh WiFi System Is the Latest Addition to the Eero Lineup and Offers Simple, Reliable WiFi for Streaming, Gaming, and Working from Home Amazon introduced the newest addition to the award-winning eero family of devices. The all-new eero mesh WiFi system offers simple, reliable WiFi for streaming, gaming, and working from home—all for just $99, or three for $249. eero is a mesh WiFi system that replaces your existing router and extends WiFi coverage seamlessly throughout your home. A single eero plugs directly…