Equifax Brings Enterprises New Business Data Insights with Introduction of B2bConnect

Equifax is bringing new business data insights and analytics built for action to enterprises of all sizes as they look for new ways to weather a challenging economic landscape and plan for the future. The new B2bConnect business marketing suite is designed to help enterprises better prospect, segment, and retain key business clients with intelligence on more than 150 million global companies, including 53 million U.S. businesses and 80 million B2B contacts. The solution includes access to DigitalConnect, a new purchase…

Snowflake Announces Adobe Integration to Empower Marketers with Scalable Data Insights

Joint customers can now analyze data from Adobe Campaign on Snowflake’s integrated cloud data platform Snowflake, the cloud data platform, today announced a new Federated Data Access (FDA) connector integration with Adobe Campaign, part of Adobe Experience Cloud, to empower marketers with a scalable platform for achieving deeper data insights. The integration enables Adobe Campaign users to extend their data into Snowflake to leverage the benefits of a single, integrated data platform for powerful marketing campaign data…

PeerLogix OTT Data Insights: Game of Thrones New Episodes Provide Significant and Progressive Boost to Streaming Library

PeerLogix, Inc., the go-to audience discovery platform for the OTT/streaming TV landscape, released data that illustrated a clearly defined and progressive lift in OTT streams/views of the library of Game of Thrones episodes with each broadcast of the first four episodes of the show’s final season. The OTT data company reports that not only was there a documented lift in the day-to-day total streams of historical GOT episodes, as the new season approached and launched, but that there was a 200%-300% jump in daily…

PeerLogix OTT Data Insights: Marvel’s Avengers Endgame Offers A New Beginning For Its Library of Titles

PeerLogix, Inc., the go-to audience discovery platform for the OTT/streaming TV landscape, released data that illustrated the significant lift in streaming views provided to the library of Marvel MCU titles available across OTT networks by the April 25 theatrical release of Avengers: Endgame. The OTT data company reports that in the seven-day period beginning with the 4/25 release, there was a combined daily average of 1,374,720 streams of all available Marvel MCU titles, a 131% increase from the 593,340 combined daily…

Telco Marketers Report Big Appetite for Live Data Insights to Add Customer Value and More Relevant Digital Services

New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading Customer Experience and Revenue Growth While possessing a vast abundance of ever-multiplying customer data, the world’s leading wireless network operators and communications service providers are now hardwired to turn this under-performing asset base into a new form of “data currency” that can create customer value, generate new revenue streams and be used for competitive advantage. In…

Survey: 97% of Enterprises Seek to Accelerate Data Transformation, with Time Spent on Data Preparation A Barrier to Insights-Driven…

Data ownership and control identified as top challenges in getting data analytics projects to production, citing time-to-value and the ability to provide self-service as drivers for success Matillion, the leading provider of data transformation for cloud data warehouses (CDWs), and IDG Research have released findings of an IDG Research MarketPulse survey, "Gaining Time, Savings, and Insights via Cloud-Powered Data Transformation." The research exposes the challenges companies face in leveraging enterprise data for analytics…

Cision Insights and Adobe Win 2020 PRNEWS Platinum Public Relations Award for Best Use of Data and Measurement

Cision Insights, Cision's technology-powered, research-based communications consulting arm, is pleased to announce that it took home a coveted PRNEWS Platinum PR Award for its work with Adobe on optimizing PR impact through data. The win in the category of "Best Use of Data and Measurement" showcases the close collaboration between Adobe and Cision Insights' media experts to hone strategies, increase efficiencies and improve results of Adobe's PR efforts through a data-informed, fact-based communications analysis. "We're…

Cerillion Unlocks Full Value of CSP Data With Advanced Analytics and Insights

Cerillion announced the launch of Cerillion 8.2, the latest version of its Enterprise BSS/OSS suite, a standards-based monetisation and customer engagement platform, which helps Communications Services Providers (CSPs) to achieve better business outcomes and expand into new markets. Marketing Technology News: CM Group Announces Acquisition of Selligent Marketing Cloud Building on the success of Cerillion 8.1, launched in April, release 8.2 raises the bar once again with cloud deployment on Microsoft Azure and a raft of…

Comlinkdata Acquires ShareTracker, Creating Global Provider of Consumer and Business Telecom Insights

Combined firm will have unique data and insights to help network operators acquire, retain and delight customers Comlinkdata, the leader in telecom market analytics, announced it has acquired ShareTracker, a US-based telecom research and analytics firm. The addition of ShareTracker assets will allow Comlinkdata to help network operators acquire, retain, and delight customers across wireless, wireline, video, broadband, device, and many other segments. The acquisition comes one year after Comlinkdata acquired Tutela, a…

Qlik Acquires Blendr.io To Drive Real-time Data Into SaaS Applications and Automate Enterprise Processes To Create New Insights and Trigger…

Embedded iPaaS Platform Delivers Data from Any Source to Accelerate Qlik’s Vision of Active Intelligence With Seamless Orchestration and Automation Qlik acquired Blendr.io, an easy-to-use, scalable and secure embedded integration and automation platform (iPaaS), that seamlessly automates data integration and orchestration of processes across 500+ SaaS applications and cloud data sources. Purpose built for embedded SaaS use cases and enterprise integration workflows, Blendr.io expands Qlik’s ability to deliver Active…

Treasure Data Provides Game-Changing Analytics for Brands with Launch of Treasure Insights

News Highlights: Treasure Insights provides a brand-new suite of customer analytics to give marketers better visibility into evolving customer behaviors and greater marketing effectiveness. A new set of integrations has been added to an extensive connector network to simplify data ingestion and support any martech stack. A new, in-store SDK delivers a rich set of connected shopper data to marketers, store associates and customer service representatives. Treasure Data introduced new product capabilities for its…

Gain Actionable Retail Data With Bazaarvoice Premium Network Insights

These new solutions provide unprecedented visibility into brands’ retail channel performance, offering actionable insights needed to stand out on an infinite digital shelf Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions,  announced new Premium Network Insights for brands. These new actionable insights are designed to help brands focus their UGC strategy and resources so they can win at retail. With more data that is quickly accessible and updated daily, brands can easily…

Alation Partners With Dataiku to Accelerate and Democratize Data-Driven Insights

Alation Inc., the leader in enterprise data intelligence solutions, announced a partnership with Dataiku, the leading global Enterprise AI and machine learning platform, to accelerate time to value, increase collaboration and efficiency of data science teams, and ensure that sensitive data used to create AI and machine-learning models is properly classified and governed. The partnership expedites the time and accuracy of data science insights for organizations. Data science teams depend on Alation for critical insight into…

How to Utilize Data and Insights to Maintain Strong Customer Loyalty During COVID-19 and Beyond

As the country comes out the other side of the COVID-19 global pandemic, a top priority for businesses within every industry is to learn and implement the ‘new normal’ for their company. In order to do this effectively, it’s essential for brands to be fully in tune with their customers’ needs, as these are likely to have changed significantly throughout the course of lockdown. Whether it’s personal financial situations, or a new expectation for certain brand values, businesses need to ensure they’re positioned in a way…

Kenshoo Supports Instacart Advertising with Data-Driven Insights to Optimize the Endless Aisle

Kenshoo, a global leader in marketing technology, has added Instacart, the North American leader in grocery delivery, to its roster of leading global e-commerce marketplaces. “We made it easier to profitably scale Instacart advertising independently or alongside campaigns on other top E-commerce marketplaces,” said Nich Weinheimer, general manager, Ecommerce for Kenshoo. “With COVID-19 accelerating already-robust online grocery sales, CPGs understand that growth in 2020 and moving forward will be won or lost online.”…

Mphasis Partners With Fintech Platform Upswot to Offer Marketing Insights Though Alternative Data for Business Banking

Mphasis, an Information Technology (IT) solutions provider specializing in cloud and cognitive services, announced its strategic partnership with US-based Upswot, a fintech startup, that provides an innovative technology platform to help banks and other financial institutions increase sales and marketing insights for business banking customers, through alternative data. The partnership will focus on creating a joint solution offering to help US-based regional and global banks increase revenue and provide insight-driven…

SparkPost Expands Its IntelliSeeds Data Network to Deliver the Most Reliable, Expansive Real-Time Email Deliverability Insights in the World

SparkPost, the world's largest email delivery and analytics engine that delivers nearly 40 percent of the world's email, announced it expanded its IntelliSeeds email data to include an additional 24 ISPs. Now firmly into Europe, their reach includes Poland, France, Germany Hungary, and coverage in China and Korea. This expansion delivers marketers easier access to email data insights, all the while ensuring a real-time, accurate and global look at email performance data. Ultimately, the expanded IntelliSeeds network allows…

Nielsen Fan Insights Expands Coverage in Asia, Makes Fan Behavior Data Available for 26 Markets Worldwide

New Crosstab feature also gives rights holders, teams and brands flexibility to compare fandom characteristics across sports, teams or countries Nielsen has unveiled new enhancements to its breakthrough Fan Insights platform enabling even better visibility into the interests, media consumption behaviors, brand attitudes and purchasing habits of sports fans around the world. Expanded country coverage and new reporting capabilities including enhanced Crosstab functionality empower global sports properties and brands with…

Data Collection: The Next Frontier of Ecommerce Insights

To say that the current market reality has pushed us all into uncharted territory would be an understatement. With online retailers being at the forefront of the market shift, it’s no surprise that the entire sector has been forced to adapt to new volumes of purchasing and demand, not to mention new consumer demographics. Many e-commerce organizations needing to readjust their plans for the near future are finding themselves working alongside market conditions predicted for 10 years from now. Recent data shows that by…

Connatix Launches Video Insights Engine to Provide Publishers Contextual Data, Analytics and Indexing

Connatix, the next-generation video technology company for publishers, announced the launch of a proprietary Video Insights Engine. An industry-first offering, this new capability will leverage advanced machine learning to automatically analyze the visuals and audio within a publisher's video content to bring greater efficiency to editorial workflows with automatic video indexing, derive new insights from content performance, and help scale contextual offerings for advertisers. The Video Insights Engine provides brands with…